Satish presented his ideas on using mobile to market a startup. This was at Startup saturday Mumbai - December 2009.

1. Mobile Campaign Ideas Sharing some insights.

2. Indian Telecom Scenario Around 500 Million Mobile users in India today with a tele-density of around 40% - TRAI. Over 70% of the Mobile Base in India have handsets capable of supporting GPRS Although the total number of GPRS users in India is in upwards of 70 Million , the active users are estimated to be between 30-35 Million users

3. SMS Keyword & Short codes Short Code e.g.. (53636) Medium Code e.g..(5676767) Long Code e.g.. (9924699246) Lead Generation + Interactivity for Startup's Pan India Connectivity Real Time Live interface to monitor leads. Costs between 2k -5k per month Short code makes more sense than Long code. Reach 500 Million people ALead could change a Startup’s fortune

5. Updates

6. Targeted PushCosts between 8 paisa to 20 paisa per SMS. Can use you own database or acquire database Data Available A/S/L Over 10 Crore numbers Costs between 5k to 15k per month Mobile Integrations : You can Forwards & integrate the Keyword requests with your Applications

7. Benefits Awareness Direct Targeting Increase in Site Visits Increase in Leads Word of mouth publicity Free Viral Marketing

8. Mobile Web Wap/Apps Mobilize and built a Mobile version of your Website Users & prospects can check features of the products & offers Click2call & Click2 fwd features for immediate response Develop Java, iPhone Apps for a richer user experience

9. OBD – Voice Push Promotional Campaign , Audio clip can be pushed to a Database of Mobile Numbers Database 30 Secs or 60 secs Costs between 60 paisa – Rs 1.20 Result : Personal Touch, Reaching out to the audience, Creates a connection with Startup and Target Group.

10. Blue Casting Using Blue Tooth Nodes to do proximity marketing. Kiosk can be rented to promote your Applications, Content or message. Eg. Using Bluetooth at NASSCOM to reach out & promote you cool new App. Range : Around 500 meters Approx rentals : Between 4k -10k Per month. Cons: People are bit wary about receiving anything.

11. Wireless Community Startups can create a ever increasing database of users and engage them regularly with Product updates, news , contests etc. Free options Google SMS, SMS Ghupshup. SMS push with own branded Sender Id.

12. Viral Marketing Every SMS that is sent to Target Group has the potential to be forwarded further to his friends. Viral marketing is free as the cost is borne by the user. Viral marketing is more effective as the SMS is sent by a more trusted source i.e. Friend to Friends. Viral marketing also leads to word of Mouth, SMS Forwarding etc

13. Thanks Do feel free to contact me Satish@bombaylives.com +91 9833443545 @bombaylives

14. The Sapling Project Date: 19/12/2009Time : 11 am Venue : Shivaji Park Dadar, Opp Barista, Mumbai. http://thesaplingproject.com