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Similar to eA11: Jonathan Hassell - Back to the Future. (20)
eA11: Jonathan Hassell - Back to the Future.
- 3. Don t take my word for it… take Gartner s…
(source: http://www.gartner.com/it/page.jsp?id=1454221 )
© jonathanhassell@yahoo.co.uk
- 4. Starting with what they missed…
Your audience is missing...
Internet use in the UK
67% 42%
of the general population have of disabled people have
ever used the internet used the internet
Sources: EEDP (2008) and ONS (2007)
© jonathanhassell@yahoo.co.uk
- 5. Why? – complexity
1. an Assistive Technology or OS/browser setting/tool to exist to make
the site accessible
• often they don t (e.g. text to sign language, text to Easy Read )
2. and expects web users to:
a. be aware that an Assistive Technology or OS/browser setting/tool exists
for their need
• (even with sites like BBC My Web My Way to point the way)
most are not
b. are able to afford that technology
• most are C2DE so have difficulty affording expensive techs
c. are able to work out how to install it
• most are not technical (don t know what a browser is)
and scared of downloads
d. are able to work out how to use it
• most are unconfident
e. are able to use it to access online content
• thus… most never get this far, even if the site is WCAG AAA
• … and to do this for every device they use
© jonathanhassell@yahoo.co.uk
- 8. Web products are available across multiple-devices
© jonathanhassell@yahoo.co.uk
- 10. An accessible user experience requires all levels to
work together…
Websites
Browser
(incl.
toolbars)
Installed
ATs
OS
settings
Device My Desktop/Laptop/Netbook © jonathanhassell@yahoo.co.uk
- 11. What’s in place on mobile…? – Apple or complexity...
Websites
Browser
(incl.
toolbars)
Installed
ATs
OS
settings
Device My Desktop/Laptop/Netbook My mobile/tablet (web)
© jonathanhassell@yahoo.co.uk
- 12. Oh, where did my browser settings go…?
© jonathanhassell@yahoo.co.uk
- 13. The browser is dead… long live apps…
© jonathanhassell@yahoo.co.uk
- 14. The browser is out of the equation…
Websites
Browser
(incl.
toolbars)
Installed
ATs
OS
settings
Device My Desktop/Laptop/Netbook My mobile/tablet (web)
© jonathanhassell@yahoo.co.uk
- 15. 1 website => countless apps…
© jonathanhassell@yahoo.co.uk
- 17. The importance of Social:
on mobile, you can spend your entire time in Facebook…
‘UK users spent 2.5 billion
minutes on Facebook in Dec
2010; closest competitor was
Google with 702m mins’
ComScore
Source: http://www.businessinsider.com/chart-of-the-day-mobile-sites-uk-2011-2
© jonathanhassell@yahoo.co.uk
- 19. Video goes totally mainstream…
‘By 2013, >25% of the content
that workers see in a day will
be dominated by pictures,
video or audio…’
Gartner
Yet audio-description still isn’t automatable…
© jonathanhassell@yahoo.co.uk
- 21. And gaps…
Apps
IPTV
© jonathanhassell@yahoo.co.uk
- 23. The future… is pervasive digital… for everyone…
we hope…
© jonathanhassell@yahoo.co.uk
- 24. Making it simple - verticals vs. ecosystems
Simple Flexible
e.g. Apple e.g. Microsoft, Android,
YouView
© jonathanhassell@yahoo.co.uk
- 27. Three more to tweak and save your theme…
© jonathanhassell@yahoo.co.uk
- 28. And the rest of BBC Online uses your preferences…
that s it…
© jonathanhassell@yahoo.co.uk
- 29. The future… is ubiquitous – multi-device & joined-up
© jonathanhassell@yahoo.co.uk
- 30. Where we re going we need to cross boundaries…
Websites
Browser
(incl.
toolbars)
Installed
ATs
OS
settings
My My
Device My mobile IPTV/
other (apps My games
© jonathanhassell@yahoo.co.uk
My Desktop/Laptop/Netbook computer & web) tablet console
- 31. What s needed…
Simple Flexible
e.g. Apple e.g. Microsoft, Android,
YouView
© jonathanhassell@yahoo.co.uk
- 32. What s needed…
+
Simple Simple + flexible
e.g. Apple e.g. Microsoft, Android,
YouView
© jonathanhassell@yahoo.co.uk
- 33. The future… is context-aware… adaptive… multi-modal…
Understands you… Ambient light… And what
you are doing…
Where you are… And noise…
© jonathanhassell@yahoo.co.uk
- 34. In the future, we are likely to be them …
© jonathanhassell@yahoo.co.uk
- 36. Standards for the next generation of
accessibility - BS8878
Jonathan Hassell
Chair, BSI IST/45 jonathanhassell@yahoo.co.uk
Head of Usability & Accessibility, BBC Future Media
BTAT Technical Swapshop
11th February 2011
© jonathanhassell@yahoo.co.uk