Brand Storytelling Infographic 2015

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Infographic to support the Brand Storytelling research from Headstream the content marketing agency for ambitious brands.

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The BA|CREATES FREE Brand & Marketing Strategy Essentials Template gives you the KEY to CONNECTING to clients EFFICIENTLY and EFFECTIVELY. It demonstrates the proven formula of articulating your brand identity and your target audience and shows the essential pathways connecting the two effectively and efficiently. Discover the business and marketing tools that are essential to creating a lasting impression, create a competitive advantage and a strong brand identity. Be seen, be liked, be engaged - it all comes down to CONNECTION.

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We are pleased to release the second volume of our new KPIs report series. This study is dedicated to the new value creation levers in the digital era and in particular on the talent pillar: why it is a critical asset, how to monitor it, assess it and optimize valuation. This comes jointly with an index to assess one’s company maturity on talent capital. If you want to get a full version or have any question about this study, please email us: kpi@fabernovel.com. You can find our first study Customer KPIs here : https://www.slideshare.net/faberNovel/fabernovel-study-new-economy-new-kpi-the-customer-era

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At 7 Figure Automation, we like to think of Instagram Ads as an expansion to your existing audience network. And here’s the best part – you won’t have to adjust your current advertising efforts to the paint points of a new social media network… Facebook already makes the integration seamless for you. Follow these 4 easy steps to get started using Instagram ads for your business: #1 Connect Instagram to Facebook #2 Select Your Ad Type #3 Configure the Targeting Options #4 Optimize Your Instagram Ads Instagram is a mobile app. Thus, your ads can be placed on mobile devices. Instagram ads give you the power to engage your audience in a whole new way. Facebook’s seamless integration with Instagram all the same makes this more accomplishable.

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I think business leaders would do themselves well by studying what authors know about crafting and telling compelling stories. In her book, Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence, Lisa Cron provides an interesting look at how we're all hardwired for story for no other reason than survival itself. So why in business would we completely ignore our mind's need for narrative? Here is my quick take on the ractor beam of story from her brilliant book.

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