2nd Circle is an app to reduce the burden of family caregiving

1. Kickstarter campaign description
Launches
1 July 2014

2. 2nd Circle addresses the problems of stress and burnout that
afflict many of the 50 million family caregivers in the US
• Caregivers are vital
• Value of time spent giving care is $450 billion/year.
• Average commitment of 20 hours/week
• But their task exacts a fearsome toll
• 46 percent give up many social activities
• Their life expectancy may be cut by as much as 10 years
2

3. 2nd Circle is a low-cost solution that improves caregiver resilience
and motivation via …
• INTERACTION:
Interaction with 2nd Circle provides insights and connections for
expanded creativity and initiative
• SHARING:
Caregiving as a shared experience make available methods and
coaching for improved performance
3

4. • Makes it easy for the family and friends support to family caregivers
• Reduces caregiver stress, burnout, and the cost of care
• 2nd Circle prevents the vicious circle of caregivers becoming patients
4
Click to
view
video
2nd Circle is a Facebook app to reduce the burden of family
caregiving

5. The target audience for 2nd Circle are the friends and family of
caregivers
• Many family caregivers need more help from their "2nd Circle" of
support (their family and friends)
• These people often want to help, but don't know how, or are
separated geographically, or for other reasons
• The 2nd Circle app provides both an easy way to connect, and an
excuse for doing so (means and motive)
5

6. Kickstarter campaign to (1) raise money to create 4 versions of
the app, and (2) build a critical mass of users
6
Launches
1 July
2014

7. 2nd Circle will sustain itself with revenue generated from three
sources
• ADS:
From companies wishing to sell their products to caregivers and their
families and friends (durable medical, services, technology)
• “FREEMIUM”
Basic features of 2nd Circle will be free to users, premium features
only available to subscribers
• PER-MEMBER-PER-MONTH FEE
Paid by health insurance companies to their customers with a
premium-featured, branded app to:
• Reduce cost of care (preventing just one admission will pay for 1000 app users for 1
year)
• Improve policyholder retention
7

8. Kickstarter contributors will be rewarded
Pledge Level
$15+ $26+ $35+ $51 $99 - $1000
Name on
website
Early
download of
app
Free
subscription
to premium
features
Focus group
to help create
product
“Shout Out”
Your name
and message
to between
10,000 and
1,000,000
users
8

9. Our approach benefits users by leveraging the advantages of an
integrated social network
9

10. Our team consists of seasoned professionals
10
Bob Harrington
CRO
Health Care
Consultant
LinkedIn Profile
Dr. Deborah
Robin
Advisor
Geriatrician
LinkedIn Profile
Max Wells
CEO/CTO
Tech
Entrepreneur
LinkedIn Profile
Michael Gallelli
CMO
Marketing
Professional
LinkedIn Profile
John Castle
CFO
Entrepreneur
LinkedIn Profile

11. Join us and be a part of this
11
Kickstarter
Launches
1 July 2014
Like us on
Facebook
to learn more
Donate to
Kickstarter
Tell a friend
about 2nd Circle