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Consumer-Centric Health
Models for Change ‘11
HealthMonth
Outside-in
                                                         Nike+

                                                Persuasive tech
                          Clinic                Lark
        Build my app
                                    Self-tracking
                                                           Text4Baby


Individual                  Heartrate monitor                     Society
                                                Calming tech
 Coaching
                                                                  OhLife




                       Meditation

                            Inside-out
A Model of Calming Technology
                                              Remove stressful components of existing environment                     Therapeutic methods: music, progressive relaxation, etc.
                                                                 Reduce the sympathetic response                      Strengthen the parasympathetic response


                                                              Removing stressors                                                Calmers


                                                                                               Calming
                                                                                              mechanisms




                                                                                                                                                              User-
                                         Nature of
                                                                                                                                                            centered
                                          stress
                                                                                                                                                             design
                                                                    The body’s
                  Stressors                                                                                                  Interaction design                                          User research
                                                                     response
                            Acute vs. Chronic               Distress vs. eustress7, Inverted u-shape curve              Modeling stressful or calming behavior                     Age-appropriate design: pre-natal, infancy,
Absolute (objective) vs. Implied (subjective)2              Physiological and neurological effects               Persuasive design1: trigger, ability, motivation                  adolescence, adulthood, and old age
                                                                                                                     Self-shaping5 to mitigate subjective stress                   Understanding the user’s task environment
                               Determinants3:               Causes of allostatic load4:                                               Biofeedback and training                     Existing stressful or desired calming habits
                     (1) interpreted as novel,              (1) frequent activation of stress response,                    Physiological and behavioral sensors                    Appropriate modality: auditory, visual, tactile,
                            (2) unpredictable,              (2) failure to shut off response appropriately,                  Calm-augmented or Purpose-built                       social, etc.
                   (3) does not have control,               (3) Inadequate reaction of the response.
                  (4) social evaluative threat
                                                            Phases7: alarm, resistance, exhaustion.


             1- (Fogg, 2002)        2- (Lazarus, 1966))   3- (Mason, 1968), (Dickerson & Kemeny, 2002)   4- (McEwen, 1998)     5- (Moraveji, et al, 2011)           6- (Moraveji, et al, 2011)         7- (Selye, 1975)
Fill in the mad-lib:
    “Today I look
  forward to (food
dish) at (place) with
       (person).”




                        LookFwd
Breakfast
 Buddies
Study 3: Breathaware
Build Self-                   Sustain                       Create New
                                                                                                             Tame Anger,                                        Shift
  Awareness                    Attention                       Meaning
                                                                                                             Name Fears                                      Perspective
                            Reducing distractions           Associate or invent
   Self-awareness                                                                                              Articulating                              Building the muscle of
                           or revealing facets of a         desired meaning for
 disrupts streams of                                                                                       boundaries around                              cognitive flexibility
                           stimuli facilitates focus        neutral or stressful
 thought and brings                                                                                        emotions uncovers                                 enables one to
                                  and calm.                  events, objects, or
one into the present.                                                                                      their ephemerality,                             reframe stressful
                                                                  actions.
                               E.g. Fullscreenify,
                                                                                                          reducing attachment.                                experiences.
  E.g. Mirror tactics,
   Take inventory.                Tough love.              E.g. Secret beauty, Remap
                                                                  the mundane.                               E.g. Beyond thoughts,                                E.g. Multiple
                                                                                                               Name that feeling.                             inroads, Snapshots.


                                             Calming Technology Design Cards
                                                        calmingtech.stanford.edu

  Reinforce                                                                                                                                                      Simplify
                                Support                        Humanize                                      Create
 Mind-Body                                                                                                                                                       Success
                                Socially                      Interactions                                Commitments
 Connection
                                                                                                                                                          Small achievements
                                                               Interaction with
  Reveal the real-           Uncover and offer                                                           Creative commitments                                can be used to
                                                              technology itself
time, bi-directional         social ties, making                                                          reduce mental noise                            increase awareness of
                                                            triggers an affective
bond, exemplified in        affective exchanges                                                              surrounding an                                 one’s strengths,
                                                             response; let users                          intention to make it
  the state of the          salient and visceral.                                                                                                            intention, and
                                                              feel the designer.
      breath.                                                                                                   concrete.                                     contribution.
                             E.g. Public displays of
                            affection, Critical mass.              E.g. Enjoyable
 E.g. Peripheral paced                                                                                   E.g. Fresh start, Homebase.                           E.g. Baby domino,
                                                                errors, Easter eggs.
respiration, Relaxation.                                                                                                                                           Tiny party.




                                                         Rough draft of “Design Strategies and Patterns for Calming Technology” by the Calming Technology Lab at Stanford University, August 2011.
Thank you for your time.

Calming Technology Design Symposium
Friday, Dec. 9
Stanford University
http://bit.ly/PreCalmingTech2011



Neema Moraveji - www.moraveji.org
Twitter: @moraveji

Calming Technology Lab - calmingtech.stanford.edu
Twitter: @calmingtech, #calmingtech
Calming        User      Delivery   Modality
STRESSOR   Mechanism    Experience   Method                 CALM

           Introduce
                         Passive      Push      Cognitive
            Calmers
             Reduce                             Physio/Se
                          Active       Pull
            Stressors                             nsory

                                                Affective
From maximizing ‘productivity’ and ‘learning opportunities’ to …
Neema Moraveji at Consumer Centric Health, Models for Change '11

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Neema Moraveji at Consumer Centric Health, Models for Change '11

  • 3.
  • 4. Outside-in Nike+ Persuasive tech Clinic Lark Build my app Self-tracking Text4Baby Individual Heartrate monitor Society Calming tech Coaching OhLife Meditation Inside-out
  • 5. A Model of Calming Technology Remove stressful components of existing environment Therapeutic methods: music, progressive relaxation, etc. Reduce the sympathetic response Strengthen the parasympathetic response Removing stressors Calmers Calming mechanisms User- Nature of centered stress design The body’s Stressors Interaction design User research response Acute vs. Chronic Distress vs. eustress7, Inverted u-shape curve Modeling stressful or calming behavior Age-appropriate design: pre-natal, infancy, Absolute (objective) vs. Implied (subjective)2 Physiological and neurological effects Persuasive design1: trigger, ability, motivation adolescence, adulthood, and old age Self-shaping5 to mitigate subjective stress Understanding the user’s task environment Determinants3: Causes of allostatic load4: Biofeedback and training Existing stressful or desired calming habits (1) interpreted as novel, (1) frequent activation of stress response, Physiological and behavioral sensors Appropriate modality: auditory, visual, tactile, (2) unpredictable, (2) failure to shut off response appropriately, Calm-augmented or Purpose-built social, etc. (3) does not have control, (3) Inadequate reaction of the response. (4) social evaluative threat Phases7: alarm, resistance, exhaustion. 1- (Fogg, 2002) 2- (Lazarus, 1966)) 3- (Mason, 1968), (Dickerson & Kemeny, 2002) 4- (McEwen, 1998) 5- (Moraveji, et al, 2011) 6- (Moraveji, et al, 2011) 7- (Selye, 1975)
  • 6.
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  • 8. Fill in the mad-lib: “Today I look forward to (food dish) at (place) with (person).” LookFwd
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  • 19. Build Self- Sustain Create New Tame Anger, Shift Awareness Attention Meaning Name Fears Perspective Reducing distractions Associate or invent Self-awareness Articulating Building the muscle of or revealing facets of a desired meaning for disrupts streams of boundaries around cognitive flexibility stimuli facilitates focus neutral or stressful thought and brings emotions uncovers enables one to and calm. events, objects, or one into the present. their ephemerality, reframe stressful actions. E.g. Fullscreenify, reducing attachment. experiences. E.g. Mirror tactics, Take inventory. Tough love. E.g. Secret beauty, Remap the mundane. E.g. Beyond thoughts, E.g. Multiple Name that feeling. inroads, Snapshots. Calming Technology Design Cards calmingtech.stanford.edu Reinforce Simplify Support Humanize Create Mind-Body Success Socially Interactions Commitments Connection Small achievements Interaction with Reveal the real- Uncover and offer Creative commitments can be used to technology itself time, bi-directional social ties, making reduce mental noise increase awareness of triggers an affective bond, exemplified in affective exchanges surrounding an one’s strengths, response; let users intention to make it the state of the salient and visceral. intention, and feel the designer. breath. concrete. contribution. E.g. Public displays of affection, Critical mass. E.g. Enjoyable E.g. Peripheral paced E.g. Fresh start, Homebase. E.g. Baby domino, errors, Easter eggs. respiration, Relaxation. Tiny party. Rough draft of “Design Strategies and Patterns for Calming Technology” by the Calming Technology Lab at Stanford University, August 2011.
  • 20. Thank you for your time. Calming Technology Design Symposium Friday, Dec. 9 Stanford University http://bit.ly/PreCalmingTech2011 Neema Moraveji - www.moraveji.org Twitter: @moraveji Calming Technology Lab - calmingtech.stanford.edu Twitter: @calmingtech, #calmingtech
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  • 24. Calming User Delivery Modality STRESSOR Mechanism Experience Method CALM Introduce Passive Push Cognitive Calmers Reduce Physio/Se Active Pull Stressors nsory Affective
  • 25. From maximizing ‘productivity’ and ‘learning opportunities’ to …

Notas del editor

  1. There is no “calming” counterpart for the word “stressors”.
  2. Talk about sensing- We investigating a lot of methodsTalk about pacingWe tried dimming, different animation, menubar dim, etc.20% below their respective baselineActivated for 60% of the session
  3. The reason this is important is that we will design systems that are empathetic – that fulfill real needs, not just get what we want out of users.
  4. Trend: not productivity, but calm.Assumption: calm leads to sustainable productivity.Goal is INSIGHT, not “productivity”.
  5. What IF we have perfect self-awareness? “I would (a) know how to optimize my life and (b) not be victim of bad mental habits.”