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TAKEAWAYS UNWRAPPED
      Heart of Mersey
       7 April 2011




 Takeaway Food
         y
      and
The School Fringe



      J T WINKLER
    Nutrition Policy Unit
                   y
           London
Takeaway History


Foresight Obesity 2007
 Obesity Policy 2008

School Feeding Reform

 Takeaway Controls

Takeaway Movement

    School Fringe
Childhood Obesity



 SCHOOL FEEDING
     Most Active Area


SCHOOL FOOD TRUST
  Most Active Organisation
                g
Takeaway History


Foresight Obesity 2007
 Obesity Policy 2008
       y      y

School Feeding Reform

 Takeaway Controls

Takeaway Movement

    School Fringe
STATUS REPORT 4
              2010




The Takeaway Snowball
  INITATIVES ON FAST FOOD SHOPS




            LOCAL
           NATIONAL
        INTERNATIONAL
Takeaway History


Foresight Obesity 2007
 Obesity Policy 2008

School Feeding Reform

 Takeaway Controls

Takeaway Movement

    School Fringe
The School Fri n ge
WHAT PUP ILS B UY A ND EAT FRO M SHOPS
 SU R RO U ND ING SE CO NDAR Y S CH OOLS


          K ey F indi n gs




            Sa rah Si n clair
             J T Wi n kler

           Nutr ition Polic y Un it
     Lon don Metro p olitan Un ivers it y
         ww w.nutr ition po licy .org
                 Ju ly 2008
Fringe > Canteen


  More Calories

  More Pupils

More Frequently
        q     y
Why Fringe?


 Canteens

  Prices
Canteens

“The principal reason
 for the low take-up
              take up
   of school meals
        is that
pupils hate canteens”

         PRUE LEITH
         Previous Chair
        School Food Trust
CONCLUSION


School Feeding Reform
   Will Fail Unless
We Engage The Fringe
Fringe F d
  F i    Foods


   Takeaways
    HOT & COLD

Convenience Stores
  Supermarkets
   Newsagents
    Bakeries
      Cafes
      C f
Nutritional
  N t iti   l
   Issues


 Takeaways
  Fat & Salt
      +

Supermarkets
    Sugar
Fringe Options


   Ignore

   Attack

   Control

   Engage
Takeaway
  T k
  Strategies
      1


Control Outlets

 Reformulate
    Foods
Takeaway
 Strategies
     2


    Vans
   Delivery
 Mobilisation
 Wholesalers
 Wh l    l
Commissioning
Fringe
   F i
Engagement
 Strategies
 St t i


Local Action

Reciprocity
Local Action
     Committee

       School
   Fringe Shops
  Local Councilors
  Local Education
       Authority
               y
Environmental Health
  Health Authority
       Others
School-Shop
S h l Sh
 Reciprocity


  Money

  Health
How Can Schools Make
    Money for Shops?


    Sales of Healthy
Reformulation for Saving

  Provision Contracts

  Pilferage Reduction

     Boxed Meals
Boxed
      Meals


 School Monopoly

 Breakfast & Lunch

Nutritional Standards

Counts as Take-Up
Boxed
       Benefits

    Income to Shops

   Income to Schools

    Junk
    J k ---> H lth
             Healthy

Fewer Queues at Canteens
      Q

    Raises Take-Up
Scottish Pilot


Main (Hot/Cold)

 Drink
 D i k or S
          Sweet
              t

 Piece of Fruit

 Baked Crisps

    £1-99
FRINGE STRATEGY
Controls

   Offers
   Off

Positioning
P iti i

Alternatives
Al      i

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Takeaways unwrapped event 070411 prof jack winkler presentation - takeaway food and the school fringe

  • 1. TAKEAWAYS UNWRAPPED Heart of Mersey 7 April 2011 Takeaway Food y and The School Fringe J T WINKLER Nutrition Policy Unit y London
  • 2. Takeaway History Foresight Obesity 2007 Obesity Policy 2008 School Feeding Reform Takeaway Controls Takeaway Movement School Fringe
  • 3. Childhood Obesity SCHOOL FEEDING Most Active Area SCHOOL FOOD TRUST Most Active Organisation g
  • 4. Takeaway History Foresight Obesity 2007 Obesity Policy 2008 y y School Feeding Reform Takeaway Controls Takeaway Movement School Fringe
  • 5. STATUS REPORT 4 2010 The Takeaway Snowball INITATIVES ON FAST FOOD SHOPS LOCAL NATIONAL INTERNATIONAL
  • 6. Takeaway History Foresight Obesity 2007 Obesity Policy 2008 School Feeding Reform Takeaway Controls Takeaway Movement School Fringe
  • 7. The School Fri n ge WHAT PUP ILS B UY A ND EAT FRO M SHOPS SU R RO U ND ING SE CO NDAR Y S CH OOLS K ey F indi n gs Sa rah Si n clair J T Wi n kler Nutr ition Polic y Un it Lon don Metro p olitan Un ivers it y ww w.nutr ition po licy .org Ju ly 2008
  • 8. Fringe > Canteen More Calories More Pupils More Frequently q y
  • 10. Canteens “The principal reason for the low take-up take up of school meals is that pupils hate canteens” PRUE LEITH Previous Chair School Food Trust
  • 11. CONCLUSION School Feeding Reform Will Fail Unless We Engage The Fringe
  • 12. Fringe F d F i Foods Takeaways HOT & COLD Convenience Stores Supermarkets Newsagents Bakeries Cafes C f
  • 13. Nutritional N t iti l Issues Takeaways Fat & Salt + Supermarkets Sugar
  • 14. Fringe Options Ignore Attack Control Engage
  • 15. Takeaway T k Strategies 1 Control Outlets Reformulate Foods
  • 16.
  • 17. Takeaway Strategies 2 Vans Delivery Mobilisation Wholesalers Wh l l Commissioning
  • 18. Fringe F i Engagement Strategies St t i Local Action Reciprocity
  • 19. Local Action Committee School Fringe Shops Local Councilors Local Education Authority y Environmental Health Health Authority Others
  • 20. School-Shop S h l Sh Reciprocity Money Health
  • 21. How Can Schools Make Money for Shops? Sales of Healthy Reformulation for Saving Provision Contracts Pilferage Reduction Boxed Meals
  • 22. Boxed Meals School Monopoly Breakfast & Lunch Nutritional Standards Counts as Take-Up
  • 23. Boxed Benefits Income to Shops Income to Schools Junk J k ---> H lth Healthy Fewer Queues at Canteens Q Raises Take-Up
  • 24. Scottish Pilot Main (Hot/Cold) Drink D i k or S Sweet t Piece of Fruit Baked Crisps £1-99
  • 25. FRINGE STRATEGY Controls Offers Off Positioning P iti i Alternatives Al i