This presentation was presented at the November 8th, 2013 Heartland 2050 Steering Committee meeting.

1. Growing Responsibly. Together.

2. Land Us e

3. The P
ubl i c W
orks hops

4. M
ore t han 500 P
art i c i pant s
Pottawattamie - Oct. 7 — Mid-America Center
Mills Oct. 8 — Our Lady of the Holy Rosary Church, Glenwood
Cass Oct. 8 — Plattsmouth State Bank
Sarpy Oct. 9 — Papillion South High School
Washington Oct. 9 — Blair City Council Chambers
Saunders Oct. 10 — Wahoo Performing Arts Center
Harrison Oct. 10 — Rand Center, Missouri Valley
Douglas - Nov. 5 — Burke High School
Omaha - November 4 - Yates Community Center – Multi-cultural
Belleview – November 4 – Bellevue University
Downtown Omaha - Nov. 5 — KANEKO
Freemont – November 6 – High School
Southeast Metro - Nov. 6 — Kroc Center
East Pottawattamie - Nov. 6 — Oakland Community Center
Northeast Metro - Nov. 7 — Lake Point Community Center
Midtown Omaha - Nov. 7 — Lewis & Clark Middle School

6. R
egi onal W
orks hops - Chi p

7. Central Workshop

8. Housing by individual Table
Average:
136,607 units

9. Employment by individual Table
Average:
510,464 jobs

10. Pottawattamie
Table 3

11. Pottawattamie
Table 5

12. Sarpy
Table 4

13. Sarpy
Table 6

14. Downtown

15. Business Park

16. Commercial

17. Residential
Subdivision

18. All Chips
From highest to lowest density
North Omaha
Eppley Field
Downtown
Midtown
South Omaha

19. All Chips
Chips placed

20. Base Case Housing Units

21. Base Case Housing Units

22. All Housing
Total housing placed

23. All Jobs
Total employment
placed

24. W ch w
hi
oul d c reat e t he
bi gges t pos i t i ve i m t on
pac
heal t h i n t he regi on?

25. W c h new f orm of t rans i t
hi
s houl d our regi on c ons i der
i nves t i ng i n?

26. In your opi ni on, w c h
hi
c ont ri but es m t t o t he
os
regi on' s qual i t y of l i f e?

27. Regional Workshops - Dot

28. Comments by Category

29. Comments by Category

30. Comments by Category – Housing

31. Comments by Subcategory – Housing

32. Comments by Subcategory - Housing

33. Top Subcategories

34. Major Themes
• Cluster development near existing
cities/towns/highways to preserve agricultural land
• Improve employment accessibility by reinforcing
existing infrastructure and investing in transit
• Build single-family housing to attract new jobs and
residents
• Protect/reinforce/improve access to the region’s many
recreational amenities
• Focus on development of industrial
clusters/agribusiness/high-tech related to agriculture
• Revitalize downtowns and protect our existing
historic/cultural amenities

35. Tonight's workshop

36. Workshop Game Pieces
Mixed Use
Residential
Commercial
Civic
Employment
Open Space

37. M ED USE
IX
Office Over Retail
Housing Over Retail
37

39. Map 6

40. Map 11

41. Map 12

42. Majority (most often used devtype)

43. Mid City
Mid City Vision:
Pedestrian Connections and Parks
•
•
Convention as pedestrian oriented street connecting entire district
Improve and expand neighborhood parks and connections to schools and
shopping

46. Major Public Workshop Findings
• Infill -- Participants preferred greater
population numbers in infill areas than new
expansion
• Wasatch Back -- Nearly all participants
indicated that only minimal development
should occur in the Wasatch Back
• Rail Transit -- Rail was seen as an essential
component of the region’s growth
• Walkable -- Participants expressed a
general preference for walkable
development
• Critical Lands -- Near general consensus
that critical lands should be conserved
Design

47. Scenario A
New and Existing Development
• Continuation of Recent Trends
• Larger lot sizes
• More auto-oriented development will occur.

48. Scenario B
New and Existing Development
• Baseline - implement adopted plans
• Dispersed development pattern
common in last 20-30 years

49. Scenario C
New and Existing Development
• More infill and redevelopment
• Growth on new land focused into
walkable, transit-oriented communities

50. Scenario D
New and Existing Development
• Significant increase in densities
• Extensive infill and redevelopment
• Extensive transit system

51. Indicators for Scenario Evaluation

52. Communicating with Values
 Persuade with Reason
 Motivate with
Emotion

53. Quality Growth Goals and Strategies
•
•
•
•
•
•
Air Quality
Transportation
Open Spaces
Water
Housing
Economy

54. Safe and Secure Environment
of
Mind
Gateway Value
PERSONAL VALUES
PSYCHO-SOCIAL
CONSEQUENCES
Get Along
With
Others
Personal
Self Esteem
Enjoyment
Self
Personal
Self Esteem
Satisfaction
Security
Family
Accomplishment
Love
Freedom
Makes Me Happy
In
Better Quality
Feel
Control
Healthy
of Life
Do a Better
Less Worry
Less Stress
Job
Feel Good
Feel Safe
Buy Other
Things
FUNCTIONAL
CONSEQUENCES
Become a
Victim of Crime
Save
Money
ATTRIBUTES
(34%)
Peace
Affordable
Living
Commonly
Held Ideas
More
Crowds
Spend Time
With
Family
Do Other Things
Children Handle
Life’s Problems
Save Time
More Car
Children
Accidents
Learn More
Gain
Have More
Knowledge
Choices
Crime
Educational
System
LDS
Outdoor
Church
Recreation
High Income
Population
Good Place for
Level Taxes Growth
Family/Children Scenic
Beauty
The People
Will (Not) Be
Sick
Climate
Traffic
Infrastructure
Air
Quality

55. Financial Security
(14%)
Peace
of
Mind
PERSONAL VALUES
Personal
Self Esteem
Enjoyment
Self
Personal
Self Esteem
Satisfaction
Security
Family
Accomplishment
Love
Freedom
PSYCHO-SOCIAL
Makes Me Happy
CONSEQUENCES
Better Quality
Feel
Get Along
Provide Care
Healthy
of Life
With
Do a Better
In for Family
Less Worry
Less Stress
Job
Others Control
Feel Good
Feel Safe
Buy Other
Things
FUNCTIONAL
CONSEQUENCES
Become a
Victim of Crime
Save
Money
ATTRIBUTES
Commonly
Held Ideas
More
Crowds
Spend Time
With
Family
Do Other Things
Children Handle
Life’s Problems
Save Time
More Car
Children
Accidents
Learn More
Gain
Have More
Knowledge
Choices
Will (Not) Be
Sick
Affordable
Crime
Climate
Educational
Living
Taxes
System
Employment
High Income
Air
Opportunities
Level
Population
Quality
Good Place for
Traffic
Growth
Employment
Family/Children
Business
Opportunities Business
Opportunities Infrastructure
Opportunities The People

56. Choosing a Scenario
(Weighted vs. Unweighted Results)
40%
Unweighted results (as represented by the black
dashed line) are nearly identical to weighted results
35%
31%
30%
30%
25%
26%
25%
20%
D
ey
on
d
D
/D
4%
3%
C
/C
B
B
/B
9%
9%
B
B
ey
on
d
A
0%
A
5%
3%
2%
1% 1%
3%
2%
1%
1%
A
10%
13%
13%
C
15%

57. PUBLIC
AWARENESS
EFFORTS
Television, Radio and
Newspaper

58. Behind the Scenes
gaining support from key stakeholders

59. Wasatch Choices
2040
Vision Scenario

60. Prop 3, 2006

62. Sc enari o Input s
•
•
•
•
•
•
•
•
Research and Data
Regional Workshops
Small Area Workshops
Values Surveys
Community Leader ASO
Scientific Survey ASO
Developer Interviews
Other…

63. Heart + Mind
STRATEGIES
Current Growth Trend Not a Good Thing
Base: n=1,001
Q550. Currently there are just over 3 million people living in the San Diego region.
Over the next 25 years, experts project that the size of the population in the San
Diego region will increase by a million making the total number of people living in the
area reach just over 4 million. Do you think that is a good thing or a bad thing?
63

64. Growth “if done right” Favored
Q585. Below are the opinions of two hypothetical residents. Please indicate which opinion comes closest to your own. Is your opinion
more like Mr. Smith or more like Mr. Jones?
Heart + Mind
Base: n=1,001
Exactly like Smith
3%
Strongly like Smith
13%
Somewhat like Smith
33%
Mr. Jones believes that
growth of any kind in
the San Diego region will
jeopardize the quality of
life for the people in the
region. Mr. Jones believes
that growth should be
strictly managed or
limited.
STRATEGIES
Mr. Smith believes that
growth in the San Diego
region, if done right, will
bring many benefits and
advantages to the
people in the region.
Mr. Smith believes that
growth should be
strongly encouraged
and fostered.
Somewhat like Jones
23%
Strongly like Jones
11%
Exactly like Jones
11%
Neither like Smith and Jones
49%
12%
38%
64

65. Based on what you have heard or read, which of the
following do you think is the primary cause of the
population growth in San Diego? Is it…
Heart + Mind
STRATEGIES
1.
2.
New births/growing families of people already here
People outside the region moving in
39%
61%
65

66. People in Region Hold Mistaken Belief About Where
Growth Comes From
People outside the
region moving in
72%
New births/growing
families of people
already here
28%
Heart + Mind
STRATEGIES
They believe…
Actually
63% Internal
37% Outside
Base: n=809
Q560. Based on what you have heard or read, which of the following do you think is the primary cause of the
population growth in the San Diego region? Is it…?
66

67. Growing Responsibly. Together.

68. SWOT Workshop
Omaha-Council Bluffs SWOT Analysis Workshop
SWOT
Fregonese Associates, ECONorthwest
November 2012
68

69. SWOT Analysis
Internal
External
SWOT
Strengths
Weaknesses
Opportunities
Threats
Fregonese Associates, ECONorthwest
November 2012
69

70. What We Heard
• Held a SWOT work session with the Greater
Omaha Chamber and guests from around
the region
SWOT
Fregonese Associates, ECONorthwest
November 2012
70

71. What we heard: Strengths
•
•
•
•
•
•
•
•
•
Diversity of large sized companies
Low unemployment, hard work ethic
Strong education system, community colleges
Many effective education and training entities such as
Kiewit Institute for high tech jobs
Many young people want to stay
Appeal particularly to other Midwestern states
Low cost of living, short commute times
Incubator and start up spaces such as Mastercraft
building – a haven for tech and entrepreneurs
Rural character of smaller towns with great access to the
metro
SWOT
Fregonese Associates, ECONorthwest
November 2012
71

72. What we heard: Weaknesses
• Inequality, high unemployment in minority communities
• Poverty in urban core, but also unseen, growing poverty in
rural areas
• Low unemployment – can be challenge for new
companies looking to recruit talent
• Need better connection between education, job skills and
employers
• Lack of density in the urban core
• Aging infrastructure impedes development ( in quickly
urbanizing areas as well as more rural Mills County)
• Not enough sites to accommodate rural growth
• Sewer overflow challenges, infrastructure maintenance
SWOT
Fregonese Associates, ECONorthwest
November 2012
72

73. What we heard: Opportunities
• Still have work to do to attract young talent
• Regionally, Omaha has a draw for young
professionals – opportunity to pull nationally
• Not thought of as “hip” – opportunity to change that
• A place where millenials can take risks
• Affordable office space
• Recruit and retain international students at UNO,
particularly in STEM fields
• Potentially attractive location to international
business looking to expand in the US
• Demand for townhomes and “downsized homes” in
Mills County
SWOT
Fregonese Associates, ECONorthwest
November 2012
73

74. What we heard: Threats
• Decay of manufacturing jobs and wages – workers
can no longer live a middle class lifestyle on these
wages
• Migration into region and rapidly rising prices are
possible (e.g., Austin)
• Perception of lack of parking in downtown
• Levee and flooding concerns
• Uncertainty from FEMA mapping, potential effect on
insurance rates
• Trouble financing infrastructure
SWOT
Fregonese Associates, ECONorthwest
November 2012
74

75. SWOT Analysis
Internal
External
SWOT
Strengths
Weaknesses
Opportunities
Threats
Fregonese Associates, ECONorthwest
November 2012
75