How can organizations build and activate online audiences? Which social networks should nonprofits invest their (limited!) resources? What recent campaigns produced results on a limited budget?
Heather Whaling, president of Geben Communication, recently conducted a social media training for a group of nonprofit organizations, all struggling to connect with audiences via social media on (very!) limited budgets. This presentation explains the three golden rules of social media, pros/cons of various networks and offers case studies showcasing effective uses of social media. Feel free to "remix" and borrow from these ideas to strengthen your own online presence.
Interested in having Heather speak to your organization or help you developed a customized plan? Email her: heather [at] gebencommunucation.com
24. educate local bloggers
Teen Dating Violence
Awareness Month: Invited
three local bloggers to discuss
and raise awareness of teen
dating violence statistics,
warning signs and steps to
prevent it. They then posted on
Facebook and Twitter, and
blogged about the discussion.
“The meeting was incredibly
powerful and sobering. I'm
grateful for an organization like
The Women's Fund that is
willing to facilitate these
discussions.”
25. partner with local organizations
Equal Pay Day:
• CYP partnership
• Invited young professional
women to attend a pay
negotiation training seminar
at The Women’s Fund
RESULTS:
• 50+ attendees
• Introduced The Women’s
Fund to new audiences
• Built lasting relationship with
CYP (Multiple events have
been co-hosted since)
27. Live Facebook Q&A: Facilitate conversation among
marathoners and provide training tips and advice from
running and training experts
28. instagram | launch
The Power of the Networks
• Instagram “correspondents”
• Pre-event promotion
• Live photos at the event
• Interaction between accounts
• Result: @CbusMarathon had
300+ followers within 1 week of
launching
29. be social. have fun.
RunFest Photo Booth
• Pick an accessory
• Strike a pose
• Snap a photo on their phone
• Share with #cbusmarathon
30. IG ambassadors
Countdown to race day:
• Launched 2013 “Instagram
Ambassador” program 50
days prior to race day
• Ambassadors share weekly
training photos for
@cbusmarathon to regram
and share on the blog
• Result: 700 followers in 3
months
•
•
Pittsburgh Marathon: 720
followers in the last year
NYC Marathon: 445 followers
32. GOAL:
• Increase donations from
online communities
• Engage a corporate
sponsor
• Tap into local online
influencers’ personal
networks
• Expand NCH’s local
online footprint
33.
34. RESULTS:
• 500+ photos entered,
resulting in a $5,000
donation to Nationwide
Kids from Simple Bath
Ohio
• #NCHfavorites hashtag
– 1.1 million people on
Twitter
– 242,000 on Instagram
39. Heather Whaling • @prTini
heather@gebencommunication.com
subscribe: bit.ly/prTini
Disrupt the status quo.
Build awareness.
Acquire customers.
Excel in the social world.
Increase sales.
Innovate best practices.