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HOW TO: Start Creating a PR Plan

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Geben Communication
Geben Communication

A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.

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How to: Improve Public Relations Planning HOW TO: Create an Effective PR Plan PR Success Starts with a Smart Plan Heather Whaling [email_address] prtini.com twitter.com/prTini linkedin.com/in/heatherwhaling
Then ,[object Object],[object Object],Photo credit: flickr.com/photos/hectoralejandro/
Now ,[object Object],[object Object],Photo creditD Sharon Pruitt
What should we plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Short- & Long-Term Planning: ,[object Object],[object Object],[object Object],[object Object]
Be Quick ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Relevant. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to share? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Planned Pitching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Strategic. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: 6-Month Timeline Identify categories Fill in tactics Assign timeframe Note: This timeline template is available for download here .
Questions? (or need help with your PR planning?) ,[object Object],[object Object],[object Object],[object Object],[object Object]

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HOW TO: Start Creating a PR Plan

  • 1. How to: Improve Public Relations Planning HOW TO: Create an Effective PR Plan PR Success Starts with a Smart Plan Heather Whaling [email_address] prtini.com twitter.com/prTini linkedin.com/in/heatherwhaling
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Example: 6-Month Timeline Identify categories Fill in tactics Assign timeframe Note: This timeline template is available for download here .
  • 12.