The document discusses strategies and best practices for using social media in government communications. It notes that while 50% of cities have no official Facebook presence, social media can increase transparency, accountability and citizen participation when used correctly. The document outlines developing goals and measurable objectives, researching audience needs, creating engaging content, integrating online and offline efforts, and measuring return on engagement and insight. It emphasizes the importance of strategic planning, active listening, and establishing social media policies and moderation guidelines.

1. Social Media: Strategies & Tactics for Municipalities Heather Whaling [email_address] twitter.com/prTini linkedin.com/in/heatherwhaling

2. vending machine metaphor courtesy of Tim O’Reilly Photo credit: WordRidden

3. Communication Evolution Photo credit: gothopotam Photo credit: laffy4k

5. Dialogue Requires 2-Way Photo credit: Roland One-way communication isn’t as effective as two-way communication

6. Source: Forrester Research

12. Photo credit: nakrnsm

13. Should we incorporate social media?

15. traffic.ottawa.ca

17. Newark Mayor Cory Booker, @corybooker

18. Richmond Police Facebook, @RichmondPolice

23. Photo Credit: First Monday, Orlando Chamber of Commerce

31. Trends Mobile Photo credit: ilamont Video

32. Trends (cont.) www.TurnSocial.com Content Aggregation