Presentation given to London Bloggers Meetup August 2011 about How travel bloggers, whether beginners, intermediate and advanced can make money from their blogs. Methods covered include advertising, writing, digital products, sponsorship, video and podcasts. Read my blogs at http://www.mybloggingjourney.com/ and http://www.heatheronhertravels.com/

1. How Travel Bloggers make money from their blogs Heather Cowper

2. About Heather on her travels Family Travel Short Breaks Food and Culture Active Travel Multi-media

3. Content is the foundation of your blog £££ Membership model Affiliate sales £££ Sponsored Posts Consultancy Advertising Digital products Content Readers Traffic Google + Stumble Articles Photos Podcasts Videos Facebook Twitter

4. Where should I begin? More£££ Advanced Membership model Intermediate Consultancy/Services Site sponsorship Digital products Multiple Sites Beginner Text Links Sponsored Posts Banner Ads Affiliate links Writing for other sites Contextual Ads More effort/experience

5. The money-making mind shift It’s about me It’s about my readers Where should I stay? Fun things I did How will I get there? Places I went How much will it cost? Who I hung out with What gear do I need? Hi Mum!

6. Sell a solution Travelblogsuccess.com Indietravelpodcast.com NomadicMatt.com

9. Works better in the post than the sidebar

10. Works best higher up rather than lower and to the left rather than the right.

12. Build links to your site

13. Perfect your skills while looking for better paid writing assignments

15. You probably won’t make much long term

16. May distract from your own blogTravel Bloggers to watch Andy Jarosz – 501places.com Lola Akinmade.com – Matador U Abigail King – Insidethetravellab.com

18. Travel services – 5% commission

19. E-books – 50% commission

21. Affiliate links within posts perform better than in the sidebar

22. Look for higher value products to promote on Amazon especially before Christmas

24. Widgets

25. Text Links

27. Be aware of Google guideline on paid links

28. Maintain the quality of your site

30. Start by reviewing and selling other people’s e-books or create a free report of your own

31. Check out what digital products are already available in your niche

32. You can create the backbone of your report by writing a series of blog articles

33. Run an affiliate programme– use E-junkie and Clickbank to manage thisFree report: http://www.smartpassiveincome.com/ebooks-the-smart-way/

35. Easier to set up a second time based on your existing experience

36. You can be more commercial on niche sites

37. Benefits of leveraging existing advertisers

39. Helping local companies to promote themselves in the online world

40. Advising on the technical aspects of blogging or SEO

41. Developing or running company Social Media sites e.g. Twitter/Facebook

42. Advise companies who they should work with e.g. selecting of bloggers for press trips or speakers for events

43. Organizing meet-ups of bloggers for specific promotions

44. Participation in marketing brainstorming sessions that relate to your target market

46. A monthly stipend for a 3-12 month term.

47. Create a package of benefits including blog posts, inclusion in newsletters, banners, social media promotion, personal appearances

48. Only work with brands you can believe in

50. A product that is paid for in stages or for a monthly subscription

51. Example 1:A Training course that includes ongoing support

52. Example 2: Access to premium content for a monthly subscription fee

53. The ongoing nature of payments means you will make more money

55. Where you’ll find me Heatheronhertravels.com Mybloggingjourney.com Twitter @Heathercowper Facebook Page /Heatheronhertravels Slideshare /Heathercowper E-mail: heather@heatheronhertravels.com Read the article at Mybloggingjourney.com