Creative email campaigns are most Important tool for influential consumers to brand. This Presentation shows the introductory approach about email marketing and Important factors for successful email marketing campaigns .By Satyena Business Lab

1. E mail Marketing
An introductory Approach
-
By H.Joshi
Part I

2. Abstract
• Creative email campaigns are most Important
tool for influential consumers to brand.
• This Presentation shows the introductory
approach about email marketing and
Important factors for successful email
marketing campaigns .

3. Check List..Part I
•Abstract
•Introduction of E mail Marketing
•Importance of email marketing
campaign
•How to start
•Get white listed
•How to get subscribe to white list
you.
•E mail Deliverability?

4. Check List…part II
Factors that Impact email deliverability ..!
a) In-house Reputation system
b) E mail Authentications ( DMARC)
c) Server-Dedicated or Shared
d) ISP-Connection limit
e) Blocking Issues
Analysis of email.
a) Open rate
b) CTR
c) Unsubscribed

5. A quick look at my own practices tell
me that the offers …Introduction ….
E mail Series
Free Down loads
Free white papers, or e
books
Update lists
E mails subscribes most often are …

6. Importance of Email Marketing
Consumer
• Most effective
tool for brand
awareness
• Planning-Reach-
Act-Connect-
Engage
Technology
• Cost effective
• Maximum Reach
• Time saving
• Easy to
implement
Data Strategy
• Easy for Big data
driven strategy
• Localization and
Personalization
factors can
easily consider

7. How to start ?

8. Get white listed
Make sure that our emails
are not blocked by Major ISP.
A good quality score
provided by e mails service
provider is the effective way
to ensure your e mails get
delivered properly.

9. How to get subscribe to white list you..
• Ask your
subscriber to add
you in their
contact or safe
sender list.
• Ask subscriber to
white list you and
after complete
instructions.
Ways to ask
• The thank you
page
• The welcome
page
• A Paragraph in
Broadcast
• An entire
broadcast
• The Pre header
Places to ask
• ..if you include an
email address in
your white listing,
make sure Disable
to link ,
Some thing to
avoid

10. E mail Deliverability ?
E mail Deliverability means more
responses parameters from Audience
? Like ………………………..
• Mobile responsive email templates
• Customize Sign Up forms
• Auto responders

11. Major Factors .. Impact email
deliverability ..!
In-house
reputation system
Server-
Dedicated/Shared
IPs
Blocking issues
ISP connection
limit
E mail
authentication(
DMARC)

12. In-house reputation system
Reputation Bench mark level between E mail
Service provider and ISP.
E mail service provider’s past performance
like—the volume of emails being sent cover a
given period of time ,number of complains and
email bounce
The more engaged the better
the reputation ..better the
deliverability

13. E mail Authentication
E mail Authentication methods of
finding the jenufind nity -whether
someone is Infect
Domain Keys
Identified Mails(
DKIM)
like-Sender Policy
framework(SPF),DM
ARC
•There are methods used for E
mail authentication like

14. Dedicated or shared IPs
•We can use any kind of server dedicated
or shared .
•But following point can be consider
before choosing server for email
marketing .
•In share server ,Make sure that another
user of that server has a perfect
reputation , not declared spam by ISP or
has a good reputation between
consumer.

15. ISP’s connection limit
• There are ISP’s connection limit like ISP can send a
particular volume of mails in a definite period .
• Make sure which ISP email you are using for email
sending purpose

16. Blocking Issues
Occasionally
customer may
experience typical
blocking issues .
How this happens?

17. Analytics of E mail
As per My practical experience ..three Analytics –most
important are
a) Open rate:- How well you have build relationship ,if
the number is low. it means that people have
standard to delete upon receipt.
a) CTR :- CTR is low it means ,your message is either
not targeted enough ,or simply not getting through.
a) Unsubscribed :- It means Users are Not Taking
Interest on content written on email template.

18. Closing Comments
1. E mail marketing has a special place ,while Preparing Digital marketing
Strategy. Above points are important for Email marketing Planning for any
organization. This is the First part of series of E mail marketing Strategy.
2. Please read next series of this segment.