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Let’s get social
Social recruitment as strategy to
improve your Employer Brand
HR Vision 2015 Amsterdam, June 2
MSLGROUP
We make our Clients’ voice matter
We support organisations with strategiccommunications
andengagementinallaspects;fromconsumer tocongress.
We help our clients to become more successfulbybuilding
andprotectingtwooftheirmostimportantassets;
-theirreputationsandrelationships.
Our Global Reach
Social recruitment as strategy for employer branding hrvision2015 mslgroup
The importance of Employer Branding
Social recruitment as strategy for employer branding hrvision2015 mslgroup
Attract and retain the talent you want (need)
Social recruitment as strategy for employer branding hrvision2015 mslgroup
Some words on Millennials…
MILLENNIALS
Why are Millennials important?
More than half of
the world
population today is
under 30.
In 2025 75% of the
working population
consists of
millennials 1.
Expectations are
that in 2018 the
Buying Power of
millennials that of
Baby boomers
exceeds 2.
75% of the millennials say
that they have a big
influence on buying
decisions of the other
generations3.
The Future of Business
Citizenship™
So, different ways needed to get
talent onboard…
…Social Recruitment for instance
Social recruitment as strategy for employer branding hrvision2015 mslgroup
16
Presentation Title – Date
•
•
•
•
•
•
•
•
•
•
Employees as recruiters
• 2X
• 92%
• 77%
How to use Social Recruitment?
Social recruitment as strategy for employer branding hrvision2015 mslgroup
Social recruitment as strategy for employer branding hrvision2015 mslgroup
A proven methodology
Social recruitment as strategy for employer branding hrvision2015 mslgroup
Building your profile
Via building communities
25
Some cases
Sodexo – Referals = Rewarding
Microsoft – How is it to work here? Check YouTube
Disney – Experience and referral
Marriot – Pose quetions in a live Facebook Chat with our recruiter
Accenture – this is our agenda for the coming week
Adobe - Career Page on LinkedIn forms pool of 325K talents
BP – Career Page op LinkedIn: employees tell the story
ANN INC. – Everything about working at ANN INC. And how to apply.
UPS – Use your whole profile
msl_nl
MSL.NL
Danzigerkade 23B
1013 AP Amsterdam
020-3055900
www.msl.nl
Henjo Guitjens
henjo.guitjens@msl.nl
henjo_guitjens
henjoguitjens
+31.6-41035685

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Social recruitment as strategy for employer branding hrvision2015 mslgroup