CBS Cloud presentation november 2012
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Cloud Presentation for CBS students attending the IT education by Professor Niels Bjørn-Andersen,department of IT Management.
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CBS Cloud presentation november 2012
- 1. Cloud Henrik Hasselbalch Cloud Leder, IBM Danmark © 2012 IBM Corporation
- 2. Cloud Computing Rocket science ??? © 2012 IBM Corporation
- 3. Cloud service is …a new way to deliver IT services Buy a car Rent a car Take a taxi © 2012 IBM Corporation
- 4. IBM’s growth strategy for 2015 = opportunity! Smarter Planet – $66 billion opportunity Analytics – $166 billion opportunity Cloud – $199 ( $128 ) billion opportunity Growth Markets – $223 billion opportunity Source: IBM Investor Briefing © 2012 IBM Corporation
- 5. Cloud is widely recognized as an increasingly important technology; adoption is expected to accelerate rapidly in the coming years What is Your Organization’s Level of The Global Cloud Computing Market is Cloud Adoption? Forecast to Grow 22% per year through 2020 % of Respondents 91% $250B $241B 21% Piloting 72% $200B $150B 28% Adopting $150B 38% +33% $100B Substantially 21% 41% Implemented $50B +215% $41B 13% $0B Today 3 yrs 2011 2015 2020 Source: Sizing the cloud, Forrester Research, Inc., April 21, 2011 Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organisation’s level of cloud technology adoption today and which do you expect will best describe it in three years? Sizing the cloud , Forrester Research, April 21, 2011; http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_First © 2012 IBM Corporation
- 6. IBM DK Cloud Survey Q2 2012 © 2012 IBM Corporation
- 7. Gartner Quotes from September 2012 BPaaS, is expected to hit 482,3 milliarder kroner i 2012 - en stigning fra 412,4 milliarder kroner i 2011 SaaS, der er det næststørste segment, vil vokse til 82,5 milliarder kroner i 2012, PaaS forventes at vokse til 6,9 milliarder kroner i 2012. IaaS er det hurtigst voksende segment af markedet for offentlige cloud-services og forventes at vokse med 45,4 procent fra 24,6 milliarder kroner i 2011 til 35,5 milliarder kroner i 2012. © 2012 IBM Corporation
- 8. Gartner Hype curve Q3 2012: © 2012 IBM Corporation
- 9. The 4 catagories of ”Cloud Services” Employee Procurement Benefits Mgmt. Business Industry- Travel specific Layer 4 Processes Business Process-as-a-Service Collaboration CRM/ERP/HR Industry Financials Applications Layer 3 Software-as-a-Service Middlewar Web 2.0 Application Java e Runtime Runtime Developmen Database t Layer 2 Tooling Platform-as-a-Service Data Center Servers Networking Storage Fabric Shared virtualized, dynamic provisioning Layer 1 Infrastructure-as-a-Service © 2012 IBM Corporation
- 10. © 2012 IBM Corporation
- 11. Roadmap to cloud © 2012 IBM Corporation
- 12. IBM Smart Cloud framework IBMSmartCloud Foundation IBMSmartCloud Services IBMSmartCloud Solutions Platform as a Service Technologies Business Process as a Service Software as a Service Application Application Application Application Integration Lifecycle Resources Environments Management Infrastructure as a Service Technologies Business Analytics Social Business and Optimization Infrastructure Management Availability and Security and Usage and Platform and Administration Performance Compliance Accounting Smarter Commerce Smarter Cities Based on IBM Open Cloud Computing Reference Architecture © 2012 IBM Corporation
- 13. Customer Examples on IBM Cloud Projects © 2012 IBM Corporation
- 14. ‚Cloud Readiness‘ at Audi has started! ERP BW Portal Web-Center XI R/ 3 HR Increase Reduce Flexibility „Private SAP Cloud“ ney Consolidation total Costs for SAP „Cloud Strategy“ our OnDemand Capacity ou dJ Green-IT Cl fully virtualized better utilization ate Service Standardization License-, service costs … v Pri … 1. Harmonizing 2. Standardization 3. Flexibility 4. Automation /Service Interfaces and SAP systems and Provisioning & Catalog Operation Server configuration accounting SAP provisioning, ..... operational Processes ...... operation, SAP services ...... ..... © 2012 IBM Corporation
- 15. SLTN , Cloud Infrastructure Provider de r ovi epr Servic d C lou blic Pu © 2012 IBM Corporation
- 16. CloudBroker : Rosetta-as-a-service Dr. Lars Malmstrom, Institute of Molecular Systems Biology ( IMSB ) Rosetta application as a service enables researchers to process massive amounts of data as part of their pioneering research ino the field of proteomics – large scale study of protein structures and functions . Using IBM’s SmartCloud Enterprise and an enhanced queuing and data management solution provided by our business partner, CloudBroker, the University researchers were able to identify nearly 250 potential virulence factors -- or molecules that are secreted by bacteria, viruses, fungi, or protozoa and then multiply within humans -- and create nearly 2.3 million three-dimensional models with nearly 30,000 background data packets to study the function of these harmful, disease causing pathogens. Completed 250.000 compute hours on 1000 virtual CPUs uni ty mm r Co fo SaaS blic Pu © 2012 IBM Corporation
- 17. ING – Dutch Insurance company going from 16 to 2 new Cloud- Datacentre Business Need: Speed to market and cost reduction d DC C lou ate Priv © 2012 IBM Corporation
- 18. Kunde-eksempler 500.000 Hotel rooms....... age Us IaaS © 2012 IBM Corporation
- 19. ns tio Smart Cloud Solutions - SaaS Solu S IBM Saa A health and science publisher in Philadelphia identifies and monitors key performance indicators, determines the web elements on which to focus optimization and testing efforts and gains a single source of accurate and consistent data for reporting when it implements IBM Unica NetInsight software through a Software as a Service model ng tal marketi nd no and digi ront cost a e analysis little up-f ee t onlin omplexity, igned to m inimal c nt ! ... ...des nts with m e investme me tur require l infrastruc ica techn © 2012 IBM Corporation
- 20. SaaS integration to Cloud based SmartCloud for Social Business for SUGARCRM.COM aS Sa loud C art Sm -I BM aS Sa © 2012 IBM Corporation
- 21. Using Cloud to Transform Business Operational Cost Reduction City-wide Stimulating Economic Growth Cloud Computing Supporting an eco-system of companies and agencies Platform re e Making the Smarter Cities vision real fo rf S Iaa “The Cloud is a cornerstone of our Economic Masterplan. The new cloud infrastructure will lay the foundation of an even smarter Sunderland..” Councillor Paul Watson, Leader of Sunderland City Council © 2012 IBM Corporation
- 22. © 2012 IBM Corporation
- 23. Wuxi iPark A dynamic infrastructure frees up resources for new business “Working with IBM, Wuxi iPark is able to leapfrog the latest technology The Need: model around cloud computing and China is emerging as one of the world's major markets of software development SaaS and set a solid foundation to and outsourcing services. However, to survive in this rapidly evolving environment, become a major source for software ISVs need to have agile software development processes to shorten the lifecycle development outsourcing.” from product development to market. — Zhou Qian, Secretary, Wuxi New The Solution: District, Committee of the Community Party of China IBM Research-China teamed with Wuxi iPark to enable ISVs located in Wuxi iPark Solution components: to remotely access a vast computing environment for project incubation, development and testing at any time, paying for services based on usage. This IBM® DB2® (64bit) utility-based service is delivered via the Web and integrates technologies and IBM Express Runtime Solution concepts from cloud computing, software-as-a-service (SaaS) and software engineering as a service (SEaaS) and includes operational and hosting services. IBM HTTP Server What Makes it Smarter: IBM Rational® Software Architect New business model allows ISVs to conserve energy and resources and reduce IBM System Storage DS® their IT investment, freeing up capital and resources for other business activities IBM System p®, IBM System x® Open standards-based architecture and innovative development methodology facilitates collaboration of staff in different cities to improve response times IBM Tivoli® Directory Server, re e Access to advanced software development platform enables ISVs to reach new IBM Tivoli Monitoring, rf markets with the ability to sell hosted software solutions to customers worldwide IBM Tivoli Provisioning Manager S fo IBM WebSphere® Application Server Iaa TIP14115-CNEN-01 © 2012 IBM Corporation
- 24. NATO ACT Mission Development Cloud Cloud-delivered Mission Experiment Platform Private Cloud that enables NATO ACT Mission experiments (Command and Control, Intelligence, etc.) Self-service, on-demand access to NATO mission assets Integration point for NATO Enterprise SOA Services Cloud Architecture is based on IBM Service Delivery Manager (ISDM) and fully automates NATO’s existing investments in hardware, storage and virtualization Initially focused on NATO ACT HQs with possible expansion to NATO organizations worldwide Includes IBM technologies and Strategic Planning services for Cloud Roadmap development © 2012 IBM Corporation
- 25. D ev i ce rO wn ou Desk top B rin gY YO D) (B ”What key is the right to get productive access to corporate applications?” © 2012 IBM Corporation
- 26. © 2012 IBM Corporation
- 27. The key is ”DeskTop Cloud” a webaddress for a Virtual Desktop” and ”Cloud based solution for Mobile Dev Mgt and Security” BUT........is this REALLY the future No......future may be Browser based access with HTML 5 !! © 2012 IBM Corporation
- 28. Saving money to invest in education • Pike County Schools avoided the cost of replacing 1,400 workstations by deploying a virtual desktop solution on the IBM cloud • Achieved cost savings of more than 60% • Increased security • Reduced SW license and overall maintenance costs Solution IBM Smart Business Desktop on the IBM Cloud © 2012 IBM Corporation
- 29. New Desktop Cloud references Samlink ( Bank ) ”IBM will develop a desktop cloud solution that offers a flexible learning environment for Samlink’s Finnish banking clients. Traditionally, education within the banking system has been provided in a fixed personal computer (PC) class room. With the new desktop cloud-based learning environment, banking employees can take classes from any device at any location. For Samlink’s clients, the new cloud-based learning environment provides a scalable, faster and cost effective learning environment. AREK “Building our own private cloud computing solution supports our operational strategy as we want both our own employees and our partners (From 150 to 200 data systems consultants and application developers are working simultaneously for Arek )to be able to use the same environment and tools in a flexible and cost-efficient way. By using cloud computing we can ensure a higher level of usability than in a traditional, distributed desktop environment,” says Matti Ylilammi, CEO of Arek. AutoTeiler Unger 13.500 Windows desktops for all employees. Due to attrition and use of external resources, they needed a secure, dynamic and cost effective desktop © 2012 IBM Corporation
- 30. © 2012 IBM Corporation
- 31. ! out IBM ! b m ent a d state n us e n ofte Not a © 2012 IBM Corporation
Notas del editor
- Loughridge comments on roadmap initiatives from IBM 3Q11 call: When we introduced our 2015 roadmap, we identified key initiatives that will deliver most of our revenue growth over the next few years. We’ve had terrific performance in these growth plays. We continue to have strong growth in our Smarter Planet offerings , through the first 3 quarters we’re up 50% over last year. This quarter, growth was again driven by solutions in our retail and telecom industries. And our Smarter Commerce initiative is gaining momentum. In business analytics , we are helping our customers manage and optimize tremendous amounts of data. Through the first three quarters of the year, our business analytics revenue is up 19 percent, reflecting a strong portfolio of integrated software and consulting capabilities. Our cloud initiatives help clients improve the economics of IT. Year to date, we have already doubled last year’s cloud revenue, as we extend our offerings. In fact, just last week we announced new and enhanced cloud capabilities for service delivery, the data center, and business model innovation. So we are leveraging our growth plays while expanding margin. For both the quarter and year to date we’ve expanded our net operating margin by 20 basis points. At the same time, we’re driving investment of R&D, capital, and acquisition spend along these same growth themes, from optimized systems to business analytics to Smarter Commerce and Smarter Cities. Opportunity numbers from “Laura” in MI: Here are the opportunity numbers for both Software and Total IBM -- note that for Cloud, there are 3 numbers, as in the past, we've always used "total IT" for external comms (was $191B, for reference). To be consistent with past messages, for Cloud, I would advise using the Total IT ($219B)-- but to be consistent with other numbers, you may want to use the Total Served IT ($158B) -- Total Served IT Growth Market Opportunity = $226B -- Software Growth Market Opportunity = $30B -- Total Served IT Analytics Opportunity (BAO) = $160B -- Software Analytics Opportunity (BAO) = $65B -- Total Served IT Smarter Planet Opportunity = $165B -- Software Smarter Planet Opportunity = $30B *-- Total Cloud IT Opportunity = $219B *-- Total Served Cloud Opportunity = $158B *-- Software Cloud Opportunity = $10B Source: IBM Market Insights, GMV2H11, October 2011 *Source: IBM Market Insights, Cloud Opportunity Phase 2 Refresh 08/25/11
- Nearly half (48%) of CIOs surveyed evaluate cloud options first, over traditional IT approaches, before making any new IT investments We asked the respondents regarding their plans around the organization's level of cloud technology adoption today and the expected level in 3 years. 72% of the respondents were either piloting, or had adopted or substantially implemented cloud in their organization, and this number is expected to increase to more than 90% in 3 years with a rate of growth touching 215% for organizations which intend to substantially implement cloud. Further, forecasts around cloud predict the cloud market to reach up to $241bn by 2020. Today, at least two thirds of companies of all sizes are actively either experimenting with or implementing cloud Survey results reveal that organizations are experimenting with cloud regardless of the size. Although, larger organizations are more likely to adopt or are piloting in cloud when compared to smaller organizations.
- City of Sunderland Selects IBM to Deliver UK's First Smarter City on a Cloud Sunderland's City Cloud designed from the outset for both council and local businesses SUNDERLAND, U.K. - 14 November 2011: Sunderland City Council and IBM (NYSE:IBM) today announced that they will provide a city-wide Cloud computing platform that will not only meet the Council's own needs, but that will stimulate economic growth for the benefit of the whole city by reducing the technological investment barriers experienced by start-ups and local companies wishing to expand operations.. Sunderland's Cloud is expected to reduce its own operational costs by £1.4m annually over the next five years, in the delivery of IT services through a reduction in hardware, software, maintenance and improved IT management. The Cloud will also provide a low cost, accessible and secure platform for use across Sunderland. It will allow residents to access services and information in a quicker and easier way, making the City Council more responsive. Businesses will benefit through the ability to increase capacity and capabilities without investing in new infrastructure, training new personnel or licensing new software. Other companies, agencies and public sector partners are also expected to use the Cloud for improved collaboration. IBM will provide the planning, design, provision and implementation of the Cloud for server and end-user computing. The Cloud has been designed to incorporate existing hardware and software in order to be as cost-effective as possible, whilst at the same time providing the council's requirements in terms of: facilitating an agile workforce, improving the experience of 4,000 end-users, simplifying systems management and reducing carbon emissions. Councillor Paul Watson, Leader of Sunderland City Council, said: “'The Cloud is a cornerstone of our Economic Masterplan. The new Cloud infrastructure will lay the foundations of an even Smarter Sunderland, one that ensures the city is internationally recognised as a model for its operations and a prime location for inward investment.” In the UK, Sunderland has more technology start-ups than anywhere other than London. The new Cloud deployment will also address Sunderland's goal to become a national hub for the low-carbon economy, which will require a computing model which supports an eco-system of companies and agencies to collaborate. Paul Woolston, Chair of the North Eastern Local Enterprise Partnership, said: "Sunderland is very much at the forefront of developing and growing the software industry in the North East and this is the latest example of partnership working which will create building blocks for economic growth. It raises our game to an international level and will assist the whole of the North East to attract investment and create opportunities for businesses across all sectors." Dave Smith, Chief Executive of Sunderland City Council, said: “IBM's vision for Smarter Cities resonated very well with our own plans for Sunderland. With the experience of over 2,000 Smarter City engagements worldwide I'm not surprised that the solution it proposed was the most innovative and gave us the flexibility we need to take the regional economy forward onto a global stage.” The City Council sees the cloud implementation as the foundation for deeper transformation, by making available sophisticated but affordable capabilities such as channel shift to online self-service, fraud detection and process optimisation. It will also be used to enable innovative delivery models to be adopted. For example it could allow a staff 'bring your own computer' policy which has been seen to increase flexibility and reduce costs. Lynn Ferguson, IBM Industry Executive for Local Public Services commented: “The creative thinking behind the use of cloud technology to not only support the provision of council services but to also help facilitate economic growth in the city, demonstrates Sunderland City Council's vision and determination to drive innovation across the city.” As part of the contract IBM will provide network, storage and server hardware. IBM will also provide server virtualisation technology and integrated management and monitoring facilities. To support operations IBM will provide business continuity, backup and disaster recovery services. End-users will be provided with a standardised desktop model; they together with council ICT staff will receive training to underpin the long-term success of the project. Sunderland's Cloud will be hosted in Sunderland's own data centres. The contract was signed in September 2011.
- Client Name: Wuxi iPark Subtitle: A dynamic infrastructure frees up resources for new business The Need China is emerging as one of the world's major markets of software development and outsourcing services. However, the industry is facing several challenges, such as a lack of advanced software development platforms as well as a large technical skill shortage. To survive and be more competent in a rapidly evolving environment, software companies or ISVs recognize the need to have agile software development processes to shorten the lifecycle from product development to market. The Solution IBM Research-China teamed with a regional center of innovation to enable ISVs located in the center to remotely access a vast computing environment for project incubation, development and testing, paying for services based on usage. This utility-based service is delivered via the Web and integrates technologies and concepts from cloud computing, software-as-a-service (SaaS) and software engineering as a service (SEaaS) and includes operational and hosting services. What Makes it Smarter This new business model allows ISVs to conserve energy and resources and reduce their IT investment, freeing up capital and resources for other business activities. Thanks to the open standards-based technology architecture and an innovative development methodology, environment allows software development to be done by team members located in different cities in China in a shared IT environment. As a result, ISVs can increase their response to market demands and requirements. The new cloud computing offering also helps ISVs reach new markets by providing the ability to sell their software solutions hosted as Web-based services to customers around the world. By providing advanced IT resources and a value-added service, this center operates under a new business model. Unlike other software parks or science parks in China, this one can now provide greater services beyond the typical office space, general management support, and basic facilities, such as water and electricity. Usage level : Win/Ongoing project/Completed project: External/Unblinded Ongoing Industry : Computer Services
- “ We no longer worry about what hardware is in the school as much. We also no longer worry about the applications or processes that the schools are using because they are the same for everyone.” — Maritta Horne, chief information officer and director of technology, Pike County Schools Pike County Schools was looking at replacing 1,400 aging workstations across its district. Instead, it deployed a virtual desktop solution on an IBM cloud, standardizing the applications and processes for all the schools and enabling it to use existing hardware to access cloud services. The district achieved cost savings of 60 percent by avoiding a full equipment refresh and increased levels of security and reliability in the IT infrastructure.