Together sweatshirts and Jakkers take up most of the upper body clothing, without being mundane or unfashionable and the ‘boot’ is a specialized shoe made out of rubber , canvas or leather.

1. Cycle of Fashion trends from Jakker to sweatshirts
Author: Henrik Holt
After the toil of the day in the office, any person wants to let his blood run like
the highway traffic. It can take the form of various sports or a leisurely jog in the
park, but whatever be the mode of livening up the dumb muscles, one thing that
is an essential ingredient in all these activities is a sweatshirt. A sweatshirt is also
known by various other names, depending upon the common parlance of the
area.
A random visit into any apparel store will show you the
enormous shelf space occupied by sweatshirts of different
materials from cotton to Lycra, and various necklines such
as V-neck, turtleneck and the crew neck. Sweatshirts are
not as mundane as may seem,
since they are an essential part of
casual wear and because of their
acceptability in various activities
we do they are frequently
purchased than say a pair of jeans. A
sweatshirt gives an air of
nonchalance and freedom without
being stifling. Sweatshirts are
usually made from heavy cotton
and have other accessories such as
hoods; such sweatshirts are also
called hoodies. Top sports apparel companies such as
Lotto, Nike and Addidas sell the merchandise of various
international football clubs and since sweatshirts of these
clubs go hand in hand with jeans and are a craze among
their fans, a lot of revenue of these companies comes
from the simple looking sweatshirts.

2. On the other hand ‘Jakker’ is not far behind when it comes to being fashionable
and contemporary; in fact it has the advantage of variety. Jakker is used
synonymously for jacket. A Jakker can be casual or formal, thus lending the genre
the flexibility in terms of design and innovation in style. Worlds top apparel
companies like Zara and H&M have significant revenues coming from Jakker
sales. Jakkers go equally well with formal or casual wear and unlike sweatshirts
can be below the waist as well. Variations in the type of cloth used make Jakkers
ideal wear round the year, from sunny days in Seattle to rainy Phoenix.
Together sweatshirts and Jakkers take up most of the upper body clothing,
without being mundane or unfashionable.
WHEN FUNCTIONALITY MEETS FANTASY
Were I to pick one accessory that is the stuff dreams were made of…it would be sko, no
doubt about it. What started as an item to protect the feet from dirt and unfriendly
ground realities has undergone a huge transformation over the ages to emerge as an
object of fantasy, fetish ,fashion and utility that rules commerce.
The earliest shoe dates back to 7000 years before Christ while
the oldest leather shoe originated in Armenia. Leather, canvas,
textile, wood, plastic and other synthetic materials are the
most commonly used raw material for shoe manufacture. But
the ‘foot bags’ of eons ago have now metamorphosed into
major statements that cater to a multitude of functions while
maintaining high aesthetic appeal.
While Oxfords, brogues, moccasins, slip-ons and espadrilles
are more popular with menfolk, women prefer high-heeled
sandals, mules, slingbacks, ballets or pumps; the sneaker
being the undisputed unisex choice. The ‘boot’ is a specialized
shoe made out of rubber , canvas or leather. It covers the
entire foot and extends up to the knee or beyond and is usually
worn for the specific purpose of skiing, hunting, strenuous
activities or travel through ice, water, mud or dirt. Needless to
say, støvler also make major fashion statements and are
designed accordingly.
Burgeoning affluence and global exposure along with rapid
development in technology have given rise to the discerning
customer who demands exclusivity and shells out the cash to
meet his requirements. Thus we have the high-end
outrageously priced Jimmy Choo creations fighting for top
place with the likes of Prada, Balenciaga, Gucci or Vera Wang

3. to name just a few. Customers are influenced by the ‘image’ that each of these brands
projects and these organizations leave no stone unturned as they undertake initiatives to
maintain brand equity.
India stands second in line after China which is the largest shoe manufacturing country in
the world. Catering to the mid-level domestic and international markets for men, women
and children, shoes of various kinds are produced in more than 4000 units across the
nation , 55% of which belong to the small-scale sector. These units adhere to high quality
while catering to the latest popular trends.
It doesn’t take only an Imelda Marcos to show us how valuable this accessory is. From
morning to night, giving us protection, comfort and style shoes become the essential
second skin for our feet.
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