SlideShare una empresa de Scribd logo
1 de 16
Descargar para leer sin conexión
15 MARKETING FACTS FROM

HEAT MAPS
HEAT MAP AND WOMEN
Women tend to focus the attention on the face and the torso...
Source: thinkeyetracking
HEAT MAP AND MEN
While men … well
Source: thinkeyetracking
WHERE IS THE MODEL LOOKING ?
It isn’t enough with a pretty face. It matters where the model is looking.
Source: Grok
BANNER ADS ARE NOT WORKING
This heat map is the evidence that the banner ad position is not the best place to advertise
Source: Alertbox
YOU SHOULD BE ABOVE THE FOLD
This is why you have to be above the fold on the screen, when you are working with your SEO. The red line shows the fold
on the screen. Source: Fruition.net
HEAT MAP AND TWITTER
This shows that you should put the link in a tweet at the beginning of the tweet.
Source: HubSpot
CNN
Look at the screen from CNN. People are looking at the box to the left of speaker and of course at the face.
Source: CNN
H&M AD
Men spend time looking at the woman. Women spend time reading the rest of the ad
Source: Eyetrackshop
H&M AD
Men are not looking at the shoe 
Source: Eyetrackshop
HEAT MAP AND FACEBOOK
Not surprising – we are looking at the faces and pictures 
Source: Facebook
HEAT MAP AND BASEBALL
Women are looking more at the torso, right?
Source: CoryGrimes
HEADLINE AND PICTURES
This heat map shows that we are looking at the headline and the pictures.
Source: Webbyawards
HEAT MAP AND FOOTBALL
We are focusing on the area in front of the player throwing the ball.
Source: Sportundmarkt
HEAT MAP AND BILLBOARDS
People still read the text to the left even though there is a large picture of a face to the right.
Source: reports-research
HEAT MAP AND RESUME
Recruiters spend 6 seconds on a resume – and they focus on name, current title and company, current position start and
end dates, previous title and company , previous position start and end dates and education. Source: TheLadders

Más contenido relacionado

Más de Heyday ApS

Top 10 not to do on social media
Top 10 not to do on social mediaTop 10 not to do on social media
Top 10 not to do on social mediaHeyday ApS
 
10 governments that went bankrupt
10 governments that went bankrupt10 governments that went bankrupt
10 governments that went bankruptHeyday ApS
 
Get more traffic with slideshare
Get more traffic with slideshareGet more traffic with slideshare
Get more traffic with slideshareHeyday ApS
 
The world of colors
The world of colorsThe world of colors
The world of colorsHeyday ApS
 
Clint Eastwoord - do you feel lucky?
Clint Eastwoord -  do you feel lucky?Clint Eastwoord -  do you feel lucky?
Clint Eastwoord - do you feel lucky?Heyday ApS
 
9 big steve jobs mistakes
9 big steve jobs mistakes9 big steve jobs mistakes
9 big steve jobs mistakesHeyday ApS
 
10 business lessons from linkedIn
10 business lessons from linkedIn10 business lessons from linkedIn
10 business lessons from linkedInHeyday ApS
 
Steve jobs vs mark zucherberg
Steve jobs vs mark zucherbergSteve jobs vs mark zucherberg
Steve jobs vs mark zucherbergHeyday ApS
 
12 Entrepreneurial Lessons From Linkedin CEO Reid Hoffman
12  Entrepreneurial  Lessons From Linkedin CEO  Reid Hoffman12  Entrepreneurial  Lessons From Linkedin CEO  Reid Hoffman
12 Entrepreneurial Lessons From Linkedin CEO Reid HoffmanHeyday ApS
 
6 Habits To Make A Difference
6 Habits To Make A Difference6 Habits To Make A Difference
6 Habits To Make A DifferenceHeyday ApS
 
How To Become Successful In Your Career
How To Become Successful In Your CareerHow To Become Successful In Your Career
How To Become Successful In Your CareerHeyday ApS
 
9 Big Steve Jobs Mistakes
9 Big Steve Jobs Mistakes9 Big Steve Jobs Mistakes
9 Big Steve Jobs MistakesHeyday ApS
 
Elvis Presley 80 Years Today
Elvis Presley 80 Years TodayElvis Presley 80 Years Today
Elvis Presley 80 Years TodayHeyday ApS
 
Top 10 Marketing Trends that Will Rock 2015
Top 10 Marketing Trends that Will Rock 2015Top 10 Marketing Trends that Will Rock 2015
Top 10 Marketing Trends that Will Rock 2015Heyday ApS
 
Mandela 10 lessons of life
Mandela 10 lessons of lifeMandela 10 lessons of life
Mandela 10 lessons of lifeHeyday ApS
 
How does Social Media Influence the Buying Process
How does Social Media Influence the Buying ProcessHow does Social Media Influence the Buying Process
How does Social Media Influence the Buying ProcessHeyday ApS
 
How social media influences purchasing decisions
How social media influences purchasing decisionsHow social media influences purchasing decisions
How social media influences purchasing decisionsHeyday ApS
 
Steve Jobs & Bill Gates
Steve Jobs & Bill GatesSteve Jobs & Bill Gates
Steve Jobs & Bill GatesHeyday ApS
 
How To Find Your Business USP
How To Find Your Business USPHow To Find Your Business USP
How To Find Your Business USPHeyday ApS
 
NYC historic photos
NYC historic photosNYC historic photos
NYC historic photosHeyday ApS
 

Más de Heyday ApS (20)

Top 10 not to do on social media
Top 10 not to do on social mediaTop 10 not to do on social media
Top 10 not to do on social media
 
10 governments that went bankrupt
10 governments that went bankrupt10 governments that went bankrupt
10 governments that went bankrupt
 
Get more traffic with slideshare
Get more traffic with slideshareGet more traffic with slideshare
Get more traffic with slideshare
 
The world of colors
The world of colorsThe world of colors
The world of colors
 
Clint Eastwoord - do you feel lucky?
Clint Eastwoord -  do you feel lucky?Clint Eastwoord -  do you feel lucky?
Clint Eastwoord - do you feel lucky?
 
9 big steve jobs mistakes
9 big steve jobs mistakes9 big steve jobs mistakes
9 big steve jobs mistakes
 
10 business lessons from linkedIn
10 business lessons from linkedIn10 business lessons from linkedIn
10 business lessons from linkedIn
 
Steve jobs vs mark zucherberg
Steve jobs vs mark zucherbergSteve jobs vs mark zucherberg
Steve jobs vs mark zucherberg
 
12 Entrepreneurial Lessons From Linkedin CEO Reid Hoffman
12  Entrepreneurial  Lessons From Linkedin CEO  Reid Hoffman12  Entrepreneurial  Lessons From Linkedin CEO  Reid Hoffman
12 Entrepreneurial Lessons From Linkedin CEO Reid Hoffman
 
6 Habits To Make A Difference
6 Habits To Make A Difference6 Habits To Make A Difference
6 Habits To Make A Difference
 
How To Become Successful In Your Career
How To Become Successful In Your CareerHow To Become Successful In Your Career
How To Become Successful In Your Career
 
9 Big Steve Jobs Mistakes
9 Big Steve Jobs Mistakes9 Big Steve Jobs Mistakes
9 Big Steve Jobs Mistakes
 
Elvis Presley 80 Years Today
Elvis Presley 80 Years TodayElvis Presley 80 Years Today
Elvis Presley 80 Years Today
 
Top 10 Marketing Trends that Will Rock 2015
Top 10 Marketing Trends that Will Rock 2015Top 10 Marketing Trends that Will Rock 2015
Top 10 Marketing Trends that Will Rock 2015
 
Mandela 10 lessons of life
Mandela 10 lessons of lifeMandela 10 lessons of life
Mandela 10 lessons of life
 
How does Social Media Influence the Buying Process
How does Social Media Influence the Buying ProcessHow does Social Media Influence the Buying Process
How does Social Media Influence the Buying Process
 
How social media influences purchasing decisions
How social media influences purchasing decisionsHow social media influences purchasing decisions
How social media influences purchasing decisions
 
Steve Jobs & Bill Gates
Steve Jobs & Bill GatesSteve Jobs & Bill Gates
Steve Jobs & Bill Gates
 
How To Find Your Business USP
How To Find Your Business USPHow To Find Your Business USP
How To Find Your Business USP
 
NYC historic photos
NYC historic photosNYC historic photos
NYC historic photos
 

Último

Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 

Último (20)

Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 

15 Marketing Facts From Heat Maps

  • 1. 15 MARKETING FACTS FROM HEAT MAPS
  • 2. HEAT MAP AND WOMEN Women tend to focus the attention on the face and the torso... Source: thinkeyetracking
  • 3. HEAT MAP AND MEN While men … well Source: thinkeyetracking
  • 4. WHERE IS THE MODEL LOOKING ? It isn’t enough with a pretty face. It matters where the model is looking. Source: Grok
  • 5. BANNER ADS ARE NOT WORKING This heat map is the evidence that the banner ad position is not the best place to advertise Source: Alertbox
  • 6. YOU SHOULD BE ABOVE THE FOLD This is why you have to be above the fold on the screen, when you are working with your SEO. The red line shows the fold on the screen. Source: Fruition.net
  • 7. HEAT MAP AND TWITTER This shows that you should put the link in a tweet at the beginning of the tweet. Source: HubSpot
  • 8. CNN Look at the screen from CNN. People are looking at the box to the left of speaker and of course at the face. Source: CNN
  • 9. H&M AD Men spend time looking at the woman. Women spend time reading the rest of the ad Source: Eyetrackshop
  • 10. H&M AD Men are not looking at the shoe  Source: Eyetrackshop
  • 11. HEAT MAP AND FACEBOOK Not surprising – we are looking at the faces and pictures  Source: Facebook
  • 12. HEAT MAP AND BASEBALL Women are looking more at the torso, right? Source: CoryGrimes
  • 13. HEADLINE AND PICTURES This heat map shows that we are looking at the headline and the pictures. Source: Webbyawards
  • 14. HEAT MAP AND FOOTBALL We are focusing on the area in front of the player throwing the ball. Source: Sportundmarkt
  • 15. HEAT MAP AND BILLBOARDS People still read the text to the left even though there is a large picture of a face to the right. Source: reports-research
  • 16. HEAT MAP AND RESUME Recruiters spend 6 seconds on a resume – and they focus on name, current title and company, current position start and end dates, previous title and company , previous position start and end dates and education. Source: TheLadders