The masterclass I gave on jan 23 2012 for student of De Hogeschool Den Haag for students during the Social Media Experience. http://www.socialmediaexperience.nl/

1. Introduction to Web Presence
Herman Couwenbergh
/cc Couwenbergh Communiceert
BloggerTwittermania.nl
@Hermaniak
Herman.couwenbergh@gmail.com
About.me/hermancouwenbergh
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

2. Introduction to Web Presence
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

3. What is Web Presence?
> All youractivitieson the web
First there was Web 1.0:
Own website
Usenet
Fora
ICQ
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

4. What is Web Presence?
> Web 2.0
Nowwe’veentered the world of social media
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

5. What is Web Presence?
> Web 2.0
Nowwe’veentered the world of social media
Facebook
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

6. What is Web Presence?
> Web 2.0
Nowwe’veentered the world of social media
Facebook
LinkedIn
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

7. What is Web Presence?
> Web 2.0
Nowwe’veentered the world of social media
Facebook
LinkedIn
Twitter
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

8. What is Web Presence?
> Web 2.0
Nowwe’veentered the world of social media
Facebook
LinkedIn
Twitter
Google+
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

9. What is Web Presence?
> Web 2.0
Nowwe’veentered the world of social media
Facebook
LinkedIn
Twitter
Google+
Hyves
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

10. What is Web Presence?
The usual suspects,
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

11. What is Web Presence?
The usual suspects, but there is more
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

12. What is Web Presence?
The usual suspects, but there is more
Quora
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

13. What is Web Presence?
The usual suspects, but there is more
Quora> expert information exchange
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

14. What is Web Presence?
The usual suspects, but there is more
Quora> expert information exchange
Slideshare
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

15. What is Web Presence?
The usual suspects, but there is more
Quora> expert information exchange
Slideshare>distributeyour wisdom &includeonLinkedIn
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

16. What is Web Presence?
The usual suspects, but there is more
Quora> expert information exchange
Slideshare>distributeyour wisdom &includeonLinkedIn
Blogs
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

17. What is Web Presence?
The usual suspects, but there is more
Quora> expert information exchange
Slideshare>distributeyour wisdom &includeonLinkedIn
Blogs>both in writingyourown as in commentingonothers
WordPress
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

18. What is Web Presence?
The usual suspects, but there is more
Quora> expert information exchange
Slideshare>distributeyour wisdom &includeonLinkedIn
Blogs>both in writingyourown as in commentingonothers
WordPress>includeit in yourLinkedInprofile
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

19. What is Web Presence?
The usual suspects, but there is more
Quora> expert information exchange
Slideshare>distributeyour wisdom &includeonLinkedIn
Blogs>both in writingyourown as in commenting in others
WordPress>includeit in yourLinkedInprofile
Tumblr
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

20. What is Web Presence?
The usual suspects, but there is more
Quora> expert information exchange
Slideshare>distributeyour wisdom &includeonLinkedIn
Blogs>both in writingyourown as in commenting in others
WordPress>includeit in yourLinkedInprofile
Tumblr
Posterous
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

21. What is Web Presence?
Mobile has changed the game
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

22. What is Web Presence?
Mobile has changed the game, no we can…
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

23. What is Web Presence?
Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

24. What is Web Presence?
Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Look at Augumented Reality with apps like Layer
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

25. What is Web Presence?
Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Look at Augumented Reality with apps like Layer
Photograph and share our lives with Instagr.am
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

26. What is Web Presence?
Mobile has changed the game, no we can…
Check in to venues with FourSquare and other LBS apps
Look at Augumented Reality with apps like Layer
Photograph and share our lives with Instagr.am
And that is only the top of the iceberg…
We haven’t even mentioned:
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

27. What is Web Presence?
24 hours of video’s uploaded every minute!
Every day 3 billion video’s watched
Every month more video’s upload than the 3 major tv networks
in the US made in the past 60 years!
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

28. What is Web Presence?
And we’re still not done…
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

29. What is Web Presence?
And we’re still not done…
Music is being shared on Spotify
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

30. What is Web Presence?
And we’re still not done…
Music is being shared on Spotify
Books get shared on Bol.com
And your business is being shared…
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

31. What is Web Presence?
And we’re still not done…
Music is being shared on Spotify
Books get shared on Bol.com
And your business is being shared… Everywhere!
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

32. What is Web Presence?
We create profile landing pages
http://About.me/hermancouwenbergh
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

33. What is Web Presence?
We create profile landing pages
http://flavors.me/hermaniak
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

34. What is Web Presence?
We create profile landing pages
http://kinzaa.com/Hermaniak
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

35. What does thismean?
For your personal situation?
And for your business?
And for you as a professional?
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

36. Be shareble
Social recommendations!
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

37. Be shareble
Social recommendations!
Like
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

38. Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

39. Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

40. Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

41. Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Tweet button
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

42. Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Tweet button
Or better… Share all of them!
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

43. Be shareble
Social recommendations!
Like: every like delivers 21 new visitors
+1 button: Google+ Your World search. Is it Evil?
Tweet button
Or better… Share all of them!
Share This
Add This
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

44. Be true!
Social recommendations!
Connect.me Be recommemended by people you know
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

45. Be true!
Social recommendations!
Mixtent.com Build your trusted network
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

46. Be consistent!
But we’re also being ranked now!
Klout.com Be eligible for perks
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

47. Be consistent!
But we’re also being ranked now!
Peerindex.com Discover your topic digital footprint
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

48. Be consistent!
But we’re also being ranked now!
Rankingz.com Independent… so it claims
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

49. Be consistent!
But we’re also being ranked now!
Peereach.com How many influential followers have you got?
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

50. Be consistent!
But we’re also being ranked now!
http://kred.ly/Hermaniak On- and offline credit
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

51. Be There!
With your name
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

52. Be There!
With your business
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

53. Be There!
With your alias
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

54. Be YOU!
What to keep in mind when you start your personal brand…
• Be Authentic
• Be Consitent
• Be Honest
• Be Helpful
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

55. What’s neXt?
What will the future be like?
• privacy
• multiple online identity’s
• user pixel targeted advertising
• whatever you think of…
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak

56. Thank You…
Herman Couwenbergh
@Hermaniak
http://about.me/hermancouwenbergh
couwenbergh.nl
or Google me ;-)
Questions?
Couwenbergh Web Presence Social Media Experience HHS 23 jan 2012
Communiceert Herman Couwenbergh @Hermaniak