Presentation on marketing and layout issues at oikos, held at the Project Leadership Programme Meeting II, in Chur, on 20 June 2009.

1. First lessons in communication

4. Talk with a purpose. oikos marketing and layout To convince… Whom? Students of business at Cologne University The consumer goods company XYZ to… do what? Take a one-day course in sustainability Support the upcoming conference on ABC instead of… what else? Just having a barbecue Another, non-sustainability student initiative because… how? It will benefit them in their future studies and enable them to make a difference for sustainability while at work. oikos students are highly motivated and an interesting target group, and ABC a topic that is of strategic interest for the company.

5. Build a story oikos marketing and layout Schedule Activity 1 Activity 2 Activity 3 Feedback Outlook People namedropping Programme Personal learning story 1 Personal learning story 2 Personal learning story 3 Outlook Programme name Name Learnings Name and Learning Feedback Personal Outlook www.oikos-international.org/standards/newsdetails/ news/date/2008/april/03/article/building-a-team-of-project-leaders.html

6. Who needs headlines? oikos marketing and layout The original list of 23 tricks and illustrations is online available at www.alistapart.com/ articles/whoneedsheadlines . Reveal facts ‘ 600 voices for sustainability at ESSEC business school’ Use ‘how to’ phrases How to make your university cafeteria sustainable. Use a quote “ I learned so much about sustainable lifestyles” (Only if it is a strong quote or famous person) Give a direct command Apply now for the oikos Winter School Use a case story / personnel experience How Markus Meier changed his university curriculum. Be controversial Please, don’t worry about climate change...

10. Keep it simple... one example! oikos marketing and layout

11. Keep it simple... one example! oikos marketing and layout Words: 495  331 Characters: 3209  2252 Paragraphs: 19  28 Lines: 50  38 Words / paragraph: 26  12

12. Make it better. oikos marketing and layout “ Sustainability has many facets.” “ Students do not understand sustainability well.” “ The objective of project is to achieve its pre-defined goals in the area of sustainable campus change” “ Students met for the first coaching weekend.” “ oikos Executive Board selected 10 participants for leadership excellence coaching” “ The reader will follow a journey...” “ T h e event is designed to deliver excellence and superior quality in content-oriented discussions” Exercise

17. Graphics that make sense oikos marketing and layout

18. Do you want more? oikos marketing and layout http://alistapart.com/ topics/content Short version: „Deutsch fürs Leben“.

20. Break oikos marketing and layout Be back in 10 minutes...

26. Starting with more than nothing oikos marketing and layout Standard headings and text formats Use pre-defined styles

27. Starting with more than nothing oikos marketing and layout Replace with your Chapter logo Replace this photo with something that fits for your purpose! Same formats as in ‘short’ template Two-column layout for better readability

28. Some front-pages oikos marketing and layout

29. Be consistent oikos marketing and layout Website News item Book-let Poster

30. A typical page oikos marketing and layout Heading 1 Heading 2 Caption Citation Insert Photos

31. Get support oikos marketing and layout Layout material in the oikos toolbox Templates, style guide, this presentation. www.oikos-international.org/member-area/toolbox/advertising-oikos/ Discussion board section on marketing Ask questions, get answers (not so active yet...) http://www.oikos-international.org/member-area/discussion-board/

32. See it in practice oikos marketing and layout Switch to word document...

35. Thank you! oikos marketing and layout Martin Herrndorf oikos PhD Fellow www.herrndorf.de martin.herrndorf @ oikos-international . org www.facebook.com/herrndorf mobil +41 (0) 76 263 2601 skype ‚herrndorf‘

36. What is communication ? oikos marketing and layout

39. Weaving the value web oikos marketing and layout Group Interest 1 Interest 2 Interest 3 Interest 4 Interest 5 Interest 6 Link to oikos Link to oikos Link to oikos Link to oikos Link to oikos Link to oikos Link to oikos Link to oikos

40. What is communication ? oikos marketing and layout Same message each year, but everybody listens...