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Social Media facts and figures 2012

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Heuvel Marketing
Heuvel Marketing

Presentation we did for the Inbound UK event in London, november 6th 2012

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Facts & Figures Social media use from an international perspective www.heuvelmarketing.com
LinkedIn users Country Users Penetration 1 United States 65445702 21,10% 2 India 15396526 1,31% 3 United Kingdom 9582299 15,37% 4 Brazil 8726127 4,34% 5 Canada 5875157 17,40% 6 France 3780649 5,84% 7 Italy 3457446 5,95% 8 Netherlands 3429544 20,43% 9 Australia 3241470 15,24% 10 Spain 3224543 6,93% Source: SocialBakers.com www.heuvelmarketing.com
LinkedIn penetration Sweden Belgium Bahrain Norway New Zealand Australia Ireland United Kingdom Denmark Singapore Canada United Arab Emirates Netherlands United States Qatar 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Source: SocialBakers.com www.heuvelmarketing.com
Facebook users Country total penetration 1 United Kingdom 33190940 53,23% 2 Turkey 31415080 40,38% 3 France 25295760 39,06% 4 Germany 24974660 30,35% 5 Italy 22829800 39,30% 6 Spain 17322120 37,25% 7 Poland 9428380 24,51% 8 Netherlands 7340740 43,74% 9 Russia 7148320 5,13% 10 Romania 5101200 23,23% 11 Sweden 4895760 53,95% 12 Belgium 4869980 46,72% 13 Portugal 4619260 43,03% 14 Hungary 4221580 42,25% 15 Greece 3874180 36,04% Source: SocialBakers.com www.heuvelmarketing.com
Facebook penetration Hungary Finland Portugal Netherlands Montenegro Macedonia Serbia Belgium Ireland Cyprus United Kingdom Sweden Denmark Norway Iceland 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 Source: SocialBakers.com www.heuvelmarketing.com
Twitter per country Source: Semiocast www.heuvelmarketing.com
Twitter activity Source: Semiocast www.heuvelmarketing.com
Google+ per country Sweden Netherlands Germany France UK Spain Italy Poland Turkey Russia 0 2 4 6 8 10 12 14 16 Source: Statista.com www.heuvelmarketing.com
Xing users Country million 1 Germany 9,474 2 Austria 0,744 3 Switzerland 0,533 4 Spain 0,161 5 Netherlands 0,074 6 Turkey 0,074 7 France 0,087 8 UK 0,074 Source: http://www.appappeal.com/maps/xing www.heuvelmarketing.com
Viadeo users Country million 1 France 25,41 2 Russia 0,665 3 Spain 0,63 4 Belgium 0,455 5 Germany 0,385 6 Italy 0,35 7 United Kingdom 0,315 8 Switzerland 0,21 Source : http://www.appappeal.com/maps/viadeo www.heuvelmarketing.com
Slideshare users Country million 1 USA 1,536 2 Spain 0,800 3 France 0,576 4 Germany 0,528 5 UK 0,416 6 Italy 0,208 7 Netherlands 0,192 8 Belgium 0,128 Source : http://www.appappeal.com/maps/slideshare www.heuvelmarketing.com
Key Conclusions •Always use LinkedIn and Twitter •Use Facebook for Scandinavia •Use Xing for Germany •Use Viadeo for France •Google+ is getting bigger www.heuvelmarketing.com
about Heuvel Marketing 1st HubSpot Certified Partner in the Netherlands www.heuvelmarketing.com

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Social Media facts and figures 2012

  • 1. Facts & Figures Social media use from an international perspective www.heuvelmarketing.com
  • 2. LinkedIn users Country Users Penetration 1 United States 65445702 21,10% 2 India 15396526 1,31% 3 United Kingdom 9582299 15,37% 4 Brazil 8726127 4,34% 5 Canada 5875157 17,40% 6 France 3780649 5,84% 7 Italy 3457446 5,95% 8 Netherlands 3429544 20,43% 9 Australia 3241470 15,24% 10 Spain 3224543 6,93% Source: SocialBakers.com www.heuvelmarketing.com
  • 3. LinkedIn penetration Sweden Belgium Bahrain Norway New Zealand Australia Ireland United Kingdom Denmark Singapore Canada United Arab Emirates Netherlands United States Qatar 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Source: SocialBakers.com www.heuvelmarketing.com
  • 4. Facebook users Country total penetration 1 United Kingdom 33190940 53,23% 2 Turkey 31415080 40,38% 3 France 25295760 39,06% 4 Germany 24974660 30,35% 5 Italy 22829800 39,30% 6 Spain 17322120 37,25% 7 Poland 9428380 24,51% 8 Netherlands 7340740 43,74% 9 Russia 7148320 5,13% 10 Romania 5101200 23,23% 11 Sweden 4895760 53,95% 12 Belgium 4869980 46,72% 13 Portugal 4619260 43,03% 14 Hungary 4221580 42,25% 15 Greece 3874180 36,04% Source: SocialBakers.com www.heuvelmarketing.com
  • 5. Facebook penetration Hungary Finland Portugal Netherlands Montenegro Macedonia Serbia Belgium Ireland Cyprus United Kingdom Sweden Denmark Norway Iceland 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 Source: SocialBakers.com www.heuvelmarketing.com
  • 6. Twitter per country Source: Semiocast www.heuvelmarketing.com
  • 7. Twitter activity Source: Semiocast www.heuvelmarketing.com
  • 8. Google+ per country Sweden Netherlands Germany France UK Spain Italy Poland Turkey Russia 0 2 4 6 8 10 12 14 16 Source: Statista.com www.heuvelmarketing.com
  • 9. Xing users Country million 1 Germany 9,474 2 Austria 0,744 3 Switzerland 0,533 4 Spain 0,161 5 Netherlands 0,074 6 Turkey 0,074 7 France 0,087 8 UK 0,074 Source: http://www.appappeal.com/maps/xing www.heuvelmarketing.com
  • 10. Viadeo users Country million 1 France 25,41 2 Russia 0,665 3 Spain 0,63 4 Belgium 0,455 5 Germany 0,385 6 Italy 0,35 7 United Kingdom 0,315 8 Switzerland 0,21 Source : http://www.appappeal.com/maps/viadeo www.heuvelmarketing.com
  • 11. Slideshare users Country million 1 USA 1,536 2 Spain 0,800 3 France 0,576 4 Germany 0,528 5 UK 0,416 6 Italy 0,208 7 Netherlands 0,192 8 Belgium 0,128 Source : http://www.appappeal.com/maps/slideshare www.heuvelmarketing.com
  • 12. Key Conclusions •Always use LinkedIn and Twitter •Use Facebook for Scandinavia •Use Xing for Germany •Use Viadeo for France •Google+ is getting bigger www.heuvelmarketing.com
  • 13. about Heuvel Marketing 1st HubSpot Certified Partner in the Netherlands www.heuvelmarketing.com