HubSpot presentation by Anabel de Vetter from Showpad during HubSpot User Group Amsterdam meetup #1

1. Working
with
HubSpot
My User Journey
Friday 22 November 13

2. My most important point?
Sales and Marketing:
united we stand!
Image Credit: Mark
Friday 22 November 13

3. Who am I?
Anabel De Vetter
Content Creator
Tech enthusiast
Word freak
@anabeldevetter
anabel@showpad.com
Friday 22 November 13

4. Agenda
• Buyer and Content
• Sales Reps as a resource
• Sales and Marketing alignment:
it takes two to tango
• Content is... (no, not king, queen or any royalty)
Image Credit: Fabiola Medeiros
Friday 22 November 13

5. Buyer: who buys our stuff?
Info from
Sales Reps
combined
with
HubSpot
training
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6. Buyer interviews
Good:
Marketing
talks to
customers!
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7. And here they are....
Meet VP Sales Victor and
Marketer Elizabeth,
our Buyer Personas
sales@showpad.com
Friday 22 November 13
@showpad
www.showpad.com

8. Content: what can we use straight away?
Start today!
• Think quick win for sales.
• Done is better than perfect.
• What problem do you solve?
Friday 22 November 13

9. The first born
Share the pride
• 700 downloads
• Reps love the followup power of this
• Used in e-mail, blog,
website, on tablets...
Friday 22 November 13

10. The spin-off
Aimed at our other
buyer persona, talks
specifically about
her pain points
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11. Use e-book further in blog posts...
Source: CITE world
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12. Sales reps as a resource
Ask and listen
Motivate to
share
Make useful
stuff
Source: CITE world
Friday 22 November 13

13. It takes two to tango
Inform
Ask feedback
Use their tools
Source: CITE world
Friday 22 November 13

14. It takes two to tango
Inform
Ask feedback
Use their tools
Source: CITE world
Friday 22 November 13

15. Content is... GLUE!
Between:
Marketing &
Sales
Customers &
your business
Inbound &
outbound
Source: CITE world
Friday 22 November 13

16. Thanks!
Next step: webinar?
www.showpad.com/
webinars
Friday 22 November 13