12. So what is ‘Collective Identity’? Collective Identity: the individual’s sense of belonging to a group (part of personal identity); the idea is that through participating in social activities –in this case, watching films and television - individuals can gain a sense of belonging and in essence an "identity" that transcends the individual. Collective Identity: not just representations by mainstream media but self-construction by users of the media and communities formed from shared identity: age, gender, sexual orientation, ethnicity, cultural values, political ideas etc. We can see this fairly obviously on internet fan sites and blogs related to the soaps, such as http://coronationstreetupdates.blogspot.com/ http://www.corrieblog.tv/ http://www.corrie.net/
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