An overview of Spark Creative Marketing's content marketing campaign, which drove a 6-fold increase in website traffic for Zinc Research

1. Up 600% and GrowingA Content Marketing Success Story As told via Skype by Brian F. Singh, President, Zinc Research July 2011

2. Zinc Research 2010-11 Content Marketing Program Brian F. Singh President, Zinc Research

3. Preaching, and practicing, Web 2.0

4. Preaching, and practicing, Web 2.0

5. Preaching, and practicing, Web 2.0

6. Preaching, and practicing, Web 2.0

7. Preaching, and practicing, Web 2.0

8. Zinc/Spark collaboration Strategic planning Program strategy Marketing focus Editorial plan

9. Zinc/Spark collaboration Strategic planning Program strategy Marketing focus Editorial plan Content development Project research Data & knowledge capture Content production Writing & editing Multimedia production Web & social network publishing

12. Articles

13. Case studies

14. Video/multimedia features

15. Slide presentations

16. News features

17. Market research insights/best practices

18. E-Newsletter

24. Blog posts

25. Zinc/Spark collaboration Strategic planning Program strategy Marketing focus Program content Content development Project research Data & knowledge capture Content production

26. Zinc/Spark collaboration Strategic planning Program strategy Marketing focus Program content Content development Project research Data & knowledge capture Content production Program management Publishing schedule Content posting, distribution Performance monitoring, analytics

27. Web traffic: March 2010-2011

28. Content marketing campaign period: November 2010 – March 2011

30. Thanks for joining us. To see more of Zinc Research’s content offerings, visit www.zincresearch.com For more information on Spark’s content marketing resources and capabilities, visit www.sparkcreativemarketing.ca or call 877-564-7727