10. Mortification
“Today it is with deep
regret and
embarrassment that I
stand before you on
behalf of my company,
11.
12. Mortification
“First off, we are sorry to
the websites that received
legal requests to remove
the pictures”
“To Filippa Hamilton, we are
sorry. You have represented
our company in several
campaigns and we hold you to
the highest esteem.”
“Above all, we are sorry to
women everywhere.”
13.
14. Bolstering
“For over 40 years, we
have worked hard to
build a brand that
represents our
customers, our country,
and ourselves. Ralph
Lauren is synonymous
with American living and
lifestyle.”
15.
16. Bolstering
“We have a moral
obligation to people
everywhere to advertise
our clothes without
distorting the true
beauty of a person.”
17.
18. Shifting Blame
“The truth is, retouching
photos is nothing new in the
fashion industry. Nearly every
single picture you see on a
billboard, magazine, on the
Internet and in stores has been
digitally altered in some way.”
“...we get caught up in the
superficial nature of our
business.”
19.
20. Corrective
action
• You Are Beautiful
organization
•Ralph Lauren will no
longer Photoshop
•sponsoring the 12th
annual Love Your Body
Day
