14. There are many definitions of what
citizen journalism is. They all consider the
audience as producers, but the degree
of participation, the importance of
technology and their roles differ.
(Jack, 2010)
15. Mainstream media are commercial,
publicly supported, or government-
owned. Mainstream media are able to
reach a large audience. From a
journalistic viewpoint the elite media set
the framework in which other media
operate.
(Chomsky, 1997))
16. Citizen media take into account the
collaborative nature of journalism now:
professionals and amateurs working
together to get the real story, linking to
each other across brands and old
boundaries to share facts, questions,
answers, ideas, perspectives.
(Jarvis, 2006)
21. GUERRILLA
MARKETING
• Guerrilla marketing is different
than traditional marketing in
that it often relies on personal
interaction and has a smaller
budget, and it focuses on
smaller groups of promoters
that are responsible for getting
the word out. (Levinson, 1984)
22. GUERRILLA JOURNALISM is a term popularly
used for different things.
Both mentioned in connection with
participation journalism such as citizen
journalism, as well as a type of journalism
which makes hard to reach areas
accessible. Others see GUERRILLA
JOURNALISM as beating the news with
amateur gear.
24. GUERILLA
JOURNALISM
• the initiative of an individual or small
group of people, which quickly
expands to reach a large audience,
with a content regarded reliable by
others. Guerrilla journalists operate in
this case from a brand. The medium
type has strong similarities to
mainstream media. (Van der Kaa,
2012)
25. GJ works from a limited budget
A GUERRILLA
INITIATIVE is often set
up spontaneously,
and the makers rely
on the means they
have available.
GUERRILLA
JOURNALISTS use free
or low budget
technologies for their
marketing.
26. GJ can reach a large audience
GJ can grow
explosively. The size of
impact depends on
the target audience.
GJ can build a brand
in a short time.
27. GJ is regarded a reliable player
A GJ medium is a
reliable informant
to other media
players as well as
consumers.
28. GJ has a spontaneous origin
A GJ initiative has
many similarities to
mainstream media.
One big difference is
that GJ has a short
period of preparation.
29. GJ has a hit-and-run effect
A GJ initiative usually
only exists as long as
the news item it
reports on exists.
30. GJ is focused on one event
GJ focuses on a
specific event or
subject. The GJ
initiative monitors this
subject for as long as
it is current.
31. GJ isn't necessarily for profit
GJ makers start out of
enthusiasm or a
perceived necessity.
They don't necessarily
start to make profit.
32. GJ focuses on cooperation
GJ can use
mainstream media as
an instrument to grow
even further.
33. GJ uses new technologies
New technologies
allow GJ to grow. An
online medium has
more opportunities to
make a large media
impact than a piece
of paper which needs
to be photocopied
before it can be
spread.
40. current work in progress
• Detecting corruption in public procurement data
using network centrality measures
• How to validate a dataset? What social scientists
and datajournalists can learn from each other
Hille van der Kaa
Fontys University of applied sciences - Tilburg University
DataJournalism
@Hillevanderkaa
h.a.j.vdrkaa@tilburguniversity.edu