2. SoV M2 Retaileri
Nov.12
Retailers PO SNU SKU
METRO 61.70% METRO 12 182 200
MAXI 8.70% MAXI 4 14 15
TEMPO 5.30% TEMPO 4 20 25
RODA 3.10% RODA 4 12 13
MAXI MINI 2.80% MAXI MINI 2 7 7
IDEA 2.50% IDEA 6 16 16
DIS YU 1.70% DIS YU 4 14 14
IDEA SUPER 1.70% IDEA SUPER 6 16 16
GOMEX 1.60% GOMEX 5 15 17
INTEREX 1.60% INTEREX 5 11 12
RODA SUPERMARKET 1.40% RODA SUPERMARKET 4 12 13
MERCATOR 1.30% MERCATOR 4 17 21
SUPERVERO 1.30% SUPERVERO 1 26 38
RODA C&C 1.20% RODA C&C 4 12 13
PERSU 1.00% PERSU 4 14 14
UNIVEREXPORT GROUP 1.00%
UNIVEREXPORT GROUP 4 8 8
VELPRO 0.60%
VELPRO 3 12 13
IDEA EXTRA 0.50%
IDEA EXTRA 6 16 16
LURDY SUPERMARKET 0.40%
LURDY SUPERMARKET 2 5 5
TRGOPROMET 0.20%
TRGOPROMET 3 5 5
RODA MARKET 0.10%
RODA MARKET 4 4 4
SENTAPROMET 0.10%
SENTAPROMET 1 7 7

3. SoV M2 PROIZVOĐAČA U KATEGORIJI
SoV Novembar 12 Evolution vs Novembar 11 pt
13 JUL-PLANTAŽE 10.10% 3.4
RUBIN AD 9.20% -12.7
VINOPRODUKT-COKA D.O.O. 7.50% 2.7
TIKVEŠ 6.50% -8.7
VINO ŽUPA A.D. 5.90% -4.8
VRŠACKI VINOGRADI AD 4.80% 1.7
PODRUM RADOVANOVIC 3.10% 3.1
STOBI (VINO) 2.40% 1.4
VINARIJA ALEKSANDROVIC 1.70% 1.7
DELHAIZE GROUP SA. 1.60% -2.1
METRO 1.40% 0.6
CERRO DE LA CRUZ 1.40% 1.4
J.P. CHENET 1.30% 1.3
EL EMPERADOR 1.10% 0.6
LIGAIA 1.10% 1
PODRUM VINA ALEKSANDROVIC 1.00% 1
FOUR SEASONS 1.00% 1
VALLEFIORE 1.00% 1
Brands outside selection 38.00% 6.7

4. SoV ProizvoĎača po trgovcima
8.30% 8.00%
Brands outside selection 14.20%
17.60% 19.50% 20.00% 21.40%
VINARIJA ALEKSANDROVIC
16.70% 15.90%
VALLEFIORE
14.20%
48.40% 11.80% 7.80% 6.70%
PODRUM RADOVANOVIC
56.30% 56.30%
LIGAIA 16.70% 5.90% 15.90% 13.30%
73.10% 28.60%
J.P. CHENET
11.80% 30.20% 28.60%
FOUR SEASONS 6.70%
EL EMPERADOR 2.70% 6.70%
1.60% 11.80% 26.10%
4.90% 25.00%
CERRO DE LA CRUZ 1.10% 14.30%
1.60% 6.30% 6.30%
1.60% 7.80%
STOBI (VINO) 2.20% 11.80% 14.20%
2.20%
1.60% 12.50% 12.50% 7.10%
PODRUM VINA ALEKSANDROVIC 2.20% 8.30% 8.00% 7.80%
4.40% 40.00%
METRO 3.30% 11.80% 3.80%
3.80% 14.40%
4.40%
VRŠACKI VINOGRADI AD 19.00%
7.70% 26.10% 28.60%
DELHAIZE GROUP SA. 25.00% 25.00% 25.00%
17.60% 19.20%
3.80% 14.20%
VINO ŽUPA A.D. 7.80% 6.70%
6.00%
VINOPRODUKT-COKA D.O.O.
13 JUL-PLANTAŽE
TIKVEŠ

5. 7.30%
Brands outside selection 13.10% 13.70%
20.00%
VINARIJA ALEKSANDROVIC 25.00% 27.30% 25.00%
28.60% 28.60% 14.60%
6.80%
VALLEFIORE 40.00%
6.80%
PODRUM RADOVANOVIC 56.30% 8.30%
14.60%
LIGAIA 43.40% 14.30%
J.P. CHENET 40.00% 23.50% 16.70%
28.60% 37.50% 36.40%
FOUR SEASONS
20.00% 14.30% 28.00%
EL EMPERADOR
6.30% 14.10% 16.70%
CERRO DE LA CRUZ
14.30% 14.30%
STOBI (VINO) 12.50% 12.50% 7.30%
18.20% 14.10%
PODRUM VINA ALEKSANDROVIC 16.70%
43.40% 14.30% 40.00% 40.00%
METRO
28.60% 14.10% 28.00%
VRŠACKI VINOGRADI AD 25.00% 25.00%
18.20% 16.70%
14.30%
DELHAIZE GROUP SA.
6.80%
VINO ŽUPA A.D.
VINOPRODUKT-COKA D.O.O.
13 JUL-PLANTAŽE
TIKVEŠ
RUBIN AD

6. Privatna
robna
marka, 5.7
Nov.11 0% Brend vs Private Labels
Privatna
robna
marka, 3.70
%
Nacionaln
a robna
marka, 94.
Nov.12
30%
Nacionalna
robna
marka, 96.30
%

7. HIT PROIZVOD
CRVENO VINO

8. HIT PROIZVOD
BELO VINO

9. Hvala na pažnji
Vaša pitanja možete postaviti na
ernest@hiper-com.com
Tel: +381 69 36 46 330