Der moderne Kunde erwartet heutzutage ein nahtloses Einkaufserlebnis, durchgängig über alle unterschiedlichen Medien hinweg. Der digitale Handel muss dies als Aufforderung verstehen, dem Kunden diese gewünschte, positive Erfahrung reibungslos zur Verfügung zu stellen. Was bedeutet diese Erwartungshaltung für Ihr Content Marketing? Wie lässt sich der Erfolg Ihres Marketings messen? Wie bereiten Unternehmen sich am besten auf die (technologische) Zukunft vor? Dieses Webinar, in Zusammenarbeit mit Hippo Partner Osudio, stellt Ihnen nicht nur die Theorie, sondern auch Beispiele aus der Praxis vor.

1. Webinar
Hippo in Kürze
1
Hippo is on a mission to make the digital experience more personable for every visitor. We offer a
new vision for the digital experience platform space by engineering the world’s most advanced
content performance platform, designed to help businesses understand their visitors – whether
they are known or anonymous – and deliver the content they value in any context on any device.
1999 2008 20122002 2016
OmniChannel
Ausrichtung
Microservice
basierende
Architektur
Persona
Targeting
Content
Performance
& Hybrid
Content Delivery
Sonja Kotrotsos
Produkt Marketing bei Hippo CMS
Obsessed with digital experience innovation,
eighteen years digital experience in client,
consultant, sales & strategic marketing roles.

2. <topic>
“In 2015, 76% of retail IT professionals ranked integrating selling channels to
create an omnichannel “face to the customer” as a top priority.”
Forrester Research Inc
2

3. FROM SMALL WISH TO BIG DREAM
AIRMILES
Powered by Hippo CMS

4. Powered by Hippo CMS
phase 3
Technical migration
phase 2
Smart refactoring
phase 1
don’t look back
10 weeks
from start to finish
and flexibility for
continuous optimization
3 platforms
online | account | app
1 platform
campaigns distributed
from Hippo CMS
across all platforms
“In order to meet the
expectations of younger
people, we need to be digital.
And people need to be happy
with their digital experience and
receive relevant offers.”
The best loyalty program
For the young in a digital society
AirMiles is the leading loyalty program in the
Netherlands, serving over 4 million members
in partnership with leading Dutch retail brands.
For AirMiles digital business transformation
was not just a new program but crucial for
activating the younger audience in today’s
digital society.
In 2015, the company engaged Hippo partner
Incentro to launch a new digital experience
platform whilst utilizing their existing SAP CRM
infrastructure.

5. Record Time to Market
Due to interoperability advantage
AirMiles chose Hippo CMS for its high degree of
interoperability, which allowed AirMiles and
Hippo partner Incentro to relaunch a new digital
experience platform in only 10 weeks including
a fully fledged SAP CRM integration driving
personalized offers for 4 million customers.
Moreover, the continued flexibility allows
AirMiles to operate in an agile way and to
continuously roll-out new functionality.
Omni-Channel experience across web & apps
Interoperability with SAP CRM
Highly targeted and personalized offers
Powered by Hippo CMS
Integrated app platform mendix
Only 10 weeks implementation time
Consolidating offers of 5 leading brands
My-AirMiles customer portal

6. <topic>
“
6
70%Umsatz durch
mobile Kanäle
90% durch
mCommerce App
MOBILE KANÄLE

7. Webinar
The Rules have changed
7
ONLINE ANPROBE

8. Webinar
8
IoT / BEACONS

9. Webinar
9
VIRTUAL REALITY

10. 10

11. COCOSUM
11

12. Webinar
SUPER ZUKUNFT... 12

13. Webinar
13
MUSS ABER NICHT

14. Webinar
“Kunden kaufen keine Produkte. Sie kaufen
die Antwort auf ein Bedürfnis.”
Jeff Ernst, Forrester

15. Webinar
15
Mehr Besucher, mehr Kundenbindung,
schafft Kundentreue und Fans
Transaktionen
und Prozesse
WorldOfMusic
Online Store
Musikanten der
Welt Blog
Musikalische
Erziehung für
die Kleinen
Guitar Heroes
Facebook Seiten
Mehr Reach
mit Content Marketing
Hier geht es darum
ein Instrument zu
kaufen
Hier geht es um
die Musik und das
Musizieren

16. Webinar
16
Früher im Customer Journey
… und über den Kauf hinaus

17. Webinar
17
Höhere Relevanz

18. Webinar
18
ROI = DATA

19. Webinar
19
Relevanz schaffen5
4
Persona
Definition
Targetingkriterien definieren
Besucher
Analyse
Neue Erkentnisse gewinnen3
2 Information synchronisieren
Andere Systeme mit
Kundendaten
Wie CRMs, Marketing Automation,
Loyalty Systems, Callcenter, ...
Shop betrieben mit
eCommerce System
Content Marketing und Campaign Auftritte
betrieben mit Hippo CMS
Legacy Auftritte
aus Drittssytemen
Relevance
Store
Besucherdaten sammeln1
ROI

20. Webinar
Content Performance

21. Webinar
21
OWN YOUR DESTINY

22. Webinar
22
ENTSCHEIDEND:
DIE RICHTIGE
GRÖßE FÜR
TEAM,
PROZESSE
UND IT

23. Webinar
23

24. SAY IT YOUR WAY
GREETZ
Powered by Hippo CMS

25. Omnichannel Experience
Putting the right folks in charge
Using Hippo CMS, Greetz puts the right
people in control of the various steps in their
customer journey - across all channels.
Powered by Hippo CMS
Offers & Campaigns Advisory Content Product Content Personalization & Ordering
Explore Inform Choose SurpriseCustomer
Journey
run by
updated
marketing
business
& experts
product information
management system development
ad hoc ad hoc automatically agile, bi-weekly
concept page-driven content-driven integration-driven REST & AngularJS
IT innovates on modern open architecture
5 million happy recipients
eCommerce & PIM interoperability
Business & Marketing in channel control
Optimized experience every two weeks
“Receiving a present is
an experience. But giving
one, should be an
experience too.”
Jan van der Veen
AngularJS app consuming content

26. Webinar
Agile Microservices Architecture
26
1) Forrester Research, Make The Cloud A Foundation Of Your Digital Experience Platform Strategy, Aug 2015
2) Gartner Inc., Critical Capabilities for Web Content Management 2015, July 2015
Software vendors will refactor their ancient
architectures or be left behind. The old world of
closed, proprietary stacks is dead software
walking. In the age of the customer, where
business responsiveness trumps technology
coherence and the cycle times of improvement
are measured in days, not years, the software
industry en masse is embracing Jeff Bezos’
mandate to make everything a decoupled service
linked by APIs. Hippo, [... is…] doing this already in
web content management [...].1
Forrester mentions Hippo as an
example for modern architecture
Hippo CMS uses the Apache Jackrabbit Content
Repository API for Java platform to provide a
well designed, feature-rich option for all of our
use cases and in many sectors. [...] It has a high
level of interoperability and is suitable for
complex environments where coupling with
many additional components is a requirement.2
Gartner highlights Hippo’s
high level of interoperability

27. Webinar
27
Warum Content Marketing?
27
Mehr Umsatz
Durch Shop Conversion,
höhere Reichweite und
bessere Entscheidungen
Mehr Traffic
Zielgerichtete Inhalte
bedeuten bessere
SEO und SEM
Mehr Einblick
Digitale Markt-
Forschung als Basis für
data-driven Business
Mehr Bindung
Kunden eher im Buyer
Journey erreichen
und Berater werden
Kanal-
übergreifend
ROI Metrics
und Analyse
Reaktionsge-
schwindigkeit
Interoperabilität
& Flexbilität

28. Webinar
“Kunden kaufen keine Produkte. Sie kaufen
die Antwort auf ein Bedürfnis.”
Jeff Ernst, Forrester

29. Webinar
29
So erreichen Sie uns
Hippo Europe
Oosteinde 11
1017 WT Amsterdam
The Netherlands
Hippo Deutschland
Blumenstraße 1
26121 Oldenburg
Germany
Call us
+31 20 522 44 66
+44 20 35 14 99 60
+49 441 36138 290
+1 877 414 47 76
Website / Email
www.onehippo.com
sales@onehippo.com