Talk by Poonacha Machaiah, Chief Executive of Mind, Body and me at The Hive Big Data Think Tank Meetup - Healthcare 2.0 hosted at the EMC India

1. Big Data Think Tank Meetup hosted by
EMC and The Hive
August 25th, 2014
(e) poonacha.machaiah@above‐inc.com
(t) poonacha_bm

5. Trends…
• 2 Trillion Text messages a year
• Over 1Trillion messages have been exchanged of Facebook
• Facebook users have looked @104Billion pages & spending an average of 375
minutes per month; 20B pieces of content; 200M photos added/day
• $600 device can potentially store the entire collection of the worlds recorded
music
• Over 300K apps have been downloaded 6.5B times over iPhone (2011)
• 2009 (Wharton) – Life changer over the last 30 years 1) Internet Broadband 2)
PC& Laptop 3) Mobile Phones 4) Email 5) DNA Testing & Sequencing!
• YouTube: ~24 hours of video every minute, 3B videos viewed per day
• Twitter: 15B tweets, 2000/sec, 200M/day (2011)
• Time spent on social networks is growing, exceeds email and searching!

6. Trends…
• Social networks has changed who we TRUST!
• Nielsen surveyed 25,000 consumers in over 50 countries and found
that individuals trusted friends, family and peers for
recommendations over 90% of the time!
• THE GOT SOURCE FOR HEATH AND MEDICAL INFORMATION IS
MOVING AWAY FROM THE DOCTOR – INCREASING TO
CROWDSOURCNG, FRIENDSOURCING & TRUSTED SOCIAL
NETWORKS!

7. Super Convergence
Sensors
Genomics
Imaging
Content/Knowledge
Mobility+Bandwidt
h
Internet
Social Networking
Computing Power+
BigData
OLD: Doctor Will See You Now..
New: Patient Will See You Now..
CREATIVE DESTRUCTION
Creative Destruction of Medicine

12. Glasses
Belt buckle
ShoesClothing
Watches and wrist bands
Necklace
Heads up display
Head Band
Glasses provide a true
augmented reality
experience
Smart clothing with
innovative material –Ping
social net garment
Neck bands like the SEAL
band make swimming
safer& more enjoyable
Brain sensing headbands
that let you control thing
using your mind
Ear mounted cameras can
take automated time‐
lapse photos
“Smart" shoes with
sensors help athletes track
performance
Belt based wearables can
pack more power than
other types

13. Bio-Hacking!
Sympto
ms
Genetic
s
Supple
ments
Sleep
Stress
Manage
ment
Hydrati
on
Exercise
Meditat
ion
Diet 23andMe
Pillboxie, iTake
Zeo, Sleep Time
Heartmath, Spire,Waterlogged
Jawbone,
Nike+, FitBit, Basis
Equanimity, Dagaz
MyFitness Pal, Withings
TracknShare
© Body Mind Me Inc. – Confidential. Do not copy or distribute without prior written consent. (e) poonacha@bodymindand.me 13

14. Data Deluge
• Dawn of civilization to 2003: 5 Exabytes of data (1018) or 1B gigabytes of
data
• Today: 5 Exabytes of data every 2 days
• 2010: Digital universe crossed the zettabyte threshold (1021) or 35 Trillion
gigabytes
• Supercomputers: 2,500 trillion operations/sec
•  Human Biologic & Physiologic data sets
• Person whole genome sequence a reality!
• During ones lifetime
• heart beats about 3Billion times
• we breathe 600Million times
• our brains has over 100B neuron connected to quadrillion synapses

21. Can BigData/DataScience –
Make a difference?
• Human Body – Constant Monitoring & Predictive
Analytics
• Annual Checkup:White Coat Hypertension!
• Feedback Loop & Behavior change – “Sensors have the
power to measure our every action, and as self
regulating organisms, we can profoundly change our
behavior once we are provided with relevant data” –
Thomas Goetz
• Can we manage chronic disease – Can we build health
communities?
• Diabetes : Continuous Blood glucose monitoring
• Heart Disease: ECG/Heart rhythm monitoring (arr
• Asthma : Personal/Environmental monitoring
• Mood disorders/Depression

23. • Self Directed Biological Transformation Initiative – Chopra Foundation
• Blackburn Lab: Nobel Laureate – Elizabeth Blackburn
• University of California, SF – Elissa Epel PhD
• Harvard University – Rudolph Tanzi PhD
• Mount Sinai Hospital, Icahn Institute of Genomics – Eric Schadt, MD
• Scripps Translational Science Institute – Eric Topol,MD, Steve Steinhubl, MD
• Meditation
• Significant changes in BP/EEG towards positive well being
• Effects of cellular aging (40% increase in the enzyme telomerase)
• Change in gene expression and gene expression networks regulating each
other in the direction of homeostasis

24. Can BigData give
BigMeaning to make
BigChanges in our
COMMUNITIES?
THANK YOU
Poonacha Machaiah
(e) poonacha.machaiah@above‐inc.com