3. Nam is … A young guy who wants to live life large An ambitious man who wants to achieve more & more A proactive employee who wants to fulfill works as perfect as possible A trust-worthy friend who wants to share & be shared with community
4. Nam targets to … LONG-TERM CAREER Be recognized as an expert in Communications in Vietnam whom people will trust for any related matter. CURRENT DIRECTION Be working for a professional organization in the position of PR/Marketing which uninterruptedly challenges & inspires him.
5. Nam was refined by … Minh Dao Primary school Thuc Nghiem Su Pham Secondary school Le Hong PhongHighschool for the gifted Foreign Trade University (2005 – 2009) Major in Foreign Economy
6. Nam was advanced by … BULATS (Business Language Testing Service) Certificate – Apr 2008 Public Relations from Institute of Enterprise Management – Oct-Dec 2007 Marketing, Management English from Vietnamese American Training College Mar - Aug 2008
7. Nam’s working journey PR Manager at JWT Vietnam Project Assistant at Events Vietnam Marketing Staff at Dimensions Education Group Marketing Staff at AAA Pharmaceutical Company Ltd.
8. PR Manager JWT Vietnam Suite 1601, 235 Dong Khoi St., Dist.1, HCMC JWT is an agency belonged to one of the largest communications groups in the world, WPP. And JWT is the 1st foreign player entering Vietnam market 16 years old. Period: Jun 2008 – Present Jun 2008 – Nov 2008: Intern Nov 2008 – Aug 2009: PR Executive Sep 2009 – Mar 2011: Senior PR Executive Apr 2011 – Present: PR Manager
9. PR Manager Scope of work Work closely with clients in marketing strategies to consult on PR & Activation activities Provide effective service to clients and manage each account professionally and profitably Develop excellent proposals & successfully present to clients on pitching sessions Build up concepts for PR & Activation and also manage them in execution phase Coordinate with publications, journalists, creative team to implement PR campaigns Prepare PR stuffs such as press kit, press release, media briefing, editorial, advertorial, etc. Organize and supervise PR events such as press conference, consumer events, etc.
10. PR Manager Feats Collaboration with Media Agencies (Mindshare, Dat Viet, etc.) Connection with Publications (VTV, HTV, TuoiTre, Thanh Nien, The GioiPhu Nu, Thoi Trang Tre, vnexpress, ngoisao, etc.) Relationship with Celebrities (Ho Ngoc Ha, Thanh Hang, Huong Giang, Hoang My, Linh Nga, Minh Hang, Phan Anh, etc.) Coordination with Event Agencies (Golden, IMS, Focus, TCM, etc.)
11. PR Manager Account Handle HSBC Dutch Lady PepsiCo Vietnam Unilever Vietnam Project Highlights Sunsilk Guy’s Recognition for Perfect 10 Hair Lifebuoy Anti-H1N1 2009 Aquafina Pure Fashion 2008, 2009, 2010 Sunsilk “VaEm Da Yeu” tour 2009 Sunsilk Magazine 2010 CloseUp“Valentine 2009” & “Valentine 2011”
12. PR Manager Achievements Silver prize at 2011 Promotion Marketing Awards of Asia for Sunsilk Guy’s Recognition for Perfect 10 Hair campaign Bronze prize at 2010 Marketing Association of Agency Worldwide Awards for Lifebuoy Anti H1N1 campaign Bronze prize at 2010 Promotion Marketing Awards of Asia for Lifebuoy Anti H1N1 campaign
13. Lifebuoy Anti-H1N1 2009 The campaign honored JWT PR team with Bronze Prize at The 2010 MAA Worldwide Awards and previously Bronze Dragon at The 2010 Promotion Marketing Awards of Asia.
14. Sunsilk Guy’s Recognition for Perfect 10 Hair A newly achievement for JWT PR team was brought by this campaign with a Silver prize at 2011 Promotion Marketing Awards of Asia SAMPLING + EDUCATION + ACTIVATION
15. Aquafina Pure Fashion A designing contest for Vietnamese young talent on the pure fashion theme inspired by pure taste of Aquafina
16. Sunsilk “VaEm Da Yeu” 2009 A tour of activation at GT6 appraising testimonials of Sunsilk users.
17. Sunsilk Magazine 2010 Publish Sunsilk Magazine in Vietnam market by localizing international version combining with local content development.
18. CloseUp – Valentine ’09 – ‘11 A PR & Activation campaign aimed to own the Valentine occasion in Vietnam of CloseUp
19. Project Assistant Project Assistant at Events Vietnam (Mar – Apr 2008) Work as freelancer, a member of Project team Co-ordinate with teammate to develop activities for Lenovo on the occasion of Olympic Torch Relay in Ho Chi Minh City Work with suppliers, agencies to run & manage events, activations executed aligned with initial concept
20. Marketing Staff Marketing Staff at Dimensions Education Group (Apr – Dec 2007) Work as a part-time employee, a member of Sale & Marketing Department Build up & execute marketing plan to ensure brand exposure to the target. Cooperate with suppliers, agencies for the implementation of marketing plans Lead the planning & running of events, seminars on the monthly basis
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22. Nam’s skilled at … Good communications Great ability to deal with the client queries, problems or complaints. Ability to handle multiple assignments simultaneously Working independently & well coordinating with colleagues, partners Leading team’s members Goal orientation and ability to work under pressure Adequate English writing & speaking
23. Nam’s loves Travelling Lessons breeds following your footsteps. Social-networking It’s great to see & interact with people. Shopping Don’t be left behind by the trend. Sports We cannot enjoy life without a good health.
24. Contact point ĐẶNG HOÀI NAM Cellphone: 0919488887 Email: hoainamdang@hotmail.com
