This document contains mathematical equations and notes about social media followers. It states that the number of Facebook likes for certain brands like McDonalds and Hesburger were not included. It also cites the source as a 2012 paper by P. Tuominen on integrated marketing communication and brand tribes within the hospitality reputation management process.

3. 62 000 93 000 * X 13
• FB tykkääjien määrässä ei ole huomioitu Amarillo, Night People,
McDonalds, Hesburger, Kotipizza
• Lähde: Tuominen, P. (2012) Integrated marketing communication and brand
tribes within postmodern hospitalityu reputation management process.

4. 0
10000
1000
2000
3000
4000
6000
7000
8000
9000
5000
Ama Espoo
Ama Helsinki
Ama Hyvinkää
62 000
Ama Joensuu
Ama Jyväskylä
Ama Kokkola
Ama Kotka
Ama Kouvola
Ama Kuopio
Ama Lahti
Ama Mikkeli
Ama Oulu
93 000
Ama Pori
Ama Porvoo
Ama Roi
Ama Seinäjoki
Ama Tre K
Ama Tre I
Ama Turku
Ama Vaasa
Ama Flamingo
X 13
Ama Vantaa
tribes within postmodern hospitalityu reputation management process.
Ama Vuokatti
Lähde: Tuominen, P. (2012) Integrated marketing communication and brand

5. 62 000 93 000 X 13
Lähde: Tuominen, P. (2012) Integrated marketing communication and brand
tribes within postmodern hospitalityu reputation management process.

6. 62 000 93 000 X 13
Lähde: Tuominen, P. (2012) Integrated marketing communication and brand
tribes within postmodern hospitalityu reputation management process.

7. Lähde: Tuominen, P. (2012) Integrated marketing communication and brand
tribes within postmodern hospitalityu reputation management process.

8. Lähde: Tuominen, P. (2012) Integrated marketing communication and brand
tribes within postmodern hospitalityu reputation management process.

9. Nokia City Lens Augmented Reality - http://youtu.be/vMdNtVqYJIw

10. pasi.tuominen(a)horecon.eu - www.horecon.eu