From audience feedback on a music video, the assistant learned that the bus location should be featured prominently and only one artist should be focused on to represent the folk/acoustic genre. Feedback on a magazine advert confirmed using natural lighting, a simple font, minimal text, and focusing on the artist while located outside. Feedback on a digipak recommended using consistent images and fonts from the magazine advert to connect the pieces, while using a theme of watermill images but varying some to represent the whole album.

1. 3. What have you learned from
your audience feedback?

2. Music Video Feedback...
What's your favorite
location? The Bus was voted the favourite location therefore
I made sure quite a lot of focus was on the bus
Fort within my music video and really spent time
making sure I used the bus in the best ways
Bus possible, so I used several shot types to really show
Watermill this to the audience.
Should I have more
than one artist?
Here it was very clear that I should just stick to
focusing on my artist, so from this result I made
sure that my artist really represented the genre by
Yes him always having his guitar and in casual clothes
No putting more emphasis on his music than his
image.

3. Music Video Feedback...
Do my ideas follow the
codes and conventions of a
folk/ acoustic music video?
From this result I didn’t have to change much
I just ensured that the genre of my music
Yes video was really put across to the audience
through the location, shots/angles used and
No
the artist.
Should I use an
indoor location?
As all my locations are outside I decided to
get some feedback on it as the results show I
kept all my locations outside I think by doing
Yes
this it really connotates the genre to the
No audience and keeps the natural theme
flowing.

4. Music Video Feedback...
Do I need to focus on the
location as well as artist?
As you can see the audience wanted more
focus on the location as well as the artist so
Yes on some parts when the artist was meant to
be singing I decided to change it to focus on
No the location.. You can see these changes on
my edited shooting script.
Does the song choice
fit my ideas?
As the results show my ideas do generally fit
the song choice, therefore I really made sure
I included all my ideas within my music video
Yes and made them stand out to the audience.
No

5. Overall Music Video Feedback…
• From my music video feedback I have concluded that my
music video should follow the codes and conventions of a
folk acoustic music video therefore from the help of the
results of my feedback I ensured that emphasis was on the
artist as well as the location, I ensure that all my locations
were set outside to allow the natural theme of the music
video flow throughout. Furthermore I also stuck with my
idea of just having one artist within the music video and the
feedback I got agreed with this. Also within my feedback
the favourite location was the Bus therefore I allowed more
screen time for this and really put a focus on it by starting it
with a pan shot. So finally my feedback has reassured me of
my ideas and helped me to conclude on ideas such as using
more than one artist and if I should keep it all outside it has
also helped me create the really natural theme of my music
video and helped it to flow throughout in all aspects which
is what I was looking for.

6. Magazine Advert Feedback...
Should my artist give eye
contact to the audience? This result confirmed that my artist should
give eye contact to the audience in my mag
advert. With my artist giving eye contact it
Yes allows the magazine ad to grab the
No audiences attention and make a connection
with them.
What font should I use?
Funky As the result was very clear I decided to
chose a simple yet stand out font. By
Simple yet choosing this type of font it allows the font
stands out to stand out to the audience yet still follow
the natural folk/ acoustic theme that I am
Very Simple
going for.
Wavey

7. Magazine Advert Feedback...
How much text should I have
on my poster
Loads Considering this result I decided to
keep the text really simple to allow
Moderate the focus on the image and also to
keep in theme of the natural folk/
Keep it acoustic theme.
simple
Should my image be
taken outside?
Following this result and considering my theme
and genre I chose to take my image outside by a
watermill. This really ensures that I keep in
Yes
theme with all three products as this image is
No taken by a place where I filmed.

8. Magazine Advert Feedback...
Should I use natural lighting?
Following this result I decided to keep my
natural theme flowing as much as
Yes possible and only allow natural lighting
No to be used to really connotate the theme
to audience.
Should the advert focus
on the artist?
Considering this clear result I ensured That
the whole magazine advert focused on my
artist who was giving eye contact to the
Yes audience grabbing there attention and also
No automatically creating connection between
the two.

9. Overall Magazine Advert Feedback…
• My magazine advert feedback has really helped me to finalise a lot of my ideas.
First of all the feedback allowed me to decide whether to really focus on the artist
within the advert or the location as the results clearly showed it was emphasis on
the artist so I pictured the artist giving the audience eye contact really creating a
connection with them, although I also kept the lighting natural following the codes
and conventions of a typical magazine advert and situated my artist by the lake
allowing the location to shine through as well as the artist and for the audience to
really recognise what this magazine advert is all about. Furthermore I also got
feedback on how much text I should use within my advert, I was very unsure of
how much to use as I didn’t want to bog down my audience yet I also didn’t want
to not give them sufficient information, as my results show it says keep it simple
with the text therefore I gave key information to the audience which stuck out to
them but also didn’t take anything away from the main image and theme of the
magazine advert. I was also very unsure of what font to use in the end and from
help from my results I chose to go for a bold font but yet simple so it stood out to
the audience and caught there eye but didn’t take anything away from the
image, also on the text at the bottom I put a white stroke on the text so it really
stood out to the audience and they wouldn’t miss it yet by using white it didn’t
attract all the attention from the audience. So finally my feedback has reassured
me of my ideas and helped me to conclude on ideas such as what font to use and
how much to use of it, whether to use natural lighting and what location should I
use all this feedback has really helped my advert to flow naturally and keep the
them and genre flowing well.

10. Digipak Feedback...
Should I use the same image from
magazine advert? Following this result I decided to use
the very same image from my magazine
advert for the front cover of my
Yes digipak. This allows my audience to
automatically recognise my digipak in
No
the shops and online from my
magazine poster automatically giving it
a head start.
Should I use the same font
as the magazine ad?
Again following the result I decided to use
the same font as it allows the audience to
make that connection straight away from
Yes the magazine advert to the digipak and
No also allows it to flow nicely.

11. Digipak Feedback...
Should I use lots of text?
Again similar to the magazine advert
and following this result I decided not
use loads of text and keep it simple.
Yes This allows my natural theme to flow
No nicely and also really lets my images
shine through.
Should all of my images
From this clear result I ensured all my
follow a theme? images followed a theme from down by
the watermill. This really projects my
genre to the audience of folk/
Yes acoustic, and allows my digipak flow
from page to page and not get boring
No
and uninteresting for the audience.

12. Digipak Feedback...
Should my cd itself have an
image on it? As this result was close I decided to use a
very simple and subtle image for my cd
which was flowing water from the
Yes watermill. This image also allows my
theme to flow nicely a natural folk/
No
acoustic and really represents that to the
audience.
Should I use an image on each
part? I decided to use a quite simple image on
each page of my digipak apart from my
front cover which is a very striking image
to grab the audiences attention. I
Yes decided to use an image on each part of
my digipak so it doesn't get boring for
No
the audience and also allows the theme
to flow nicely.

13. Overall Digipak Feedback…
• My digipak feedback has really helped me to finalise on a lot of ideas that I was
unsure on. First of all I was unsure of transferring ideas from my magazine advert
to my digipak so I decided to get feedback from it, first of all I got feedback on
whether I should use the same image or not from the magazine advert, from my
feedback it was clear that I should and so I did so. By using the same image it
allowed the audience to identify with digipak when in shops or online from the
magazine advert primarily through the image used. I was also unsure whether to
use the same font from my magazine advert to my digipak yet as my feedback
shows again it said I should therefore I did and again it allows the audience to
identify with the digipak from the magazine advert and it really allows the advert
and digipak flow together and not look completely different. I also got feedback on
how much text I should use and following my feedback I decided to keep it to a
minimum to all the natural theme to flow throughout the digipak. I also got
feedback on whether I should use and image on each part of my didgipak and
reflecting my results on this I decided to do so to ensure that I never loose the
audiences attention and it never gets boring for them, I was also unsure to use and
image on my cd following my feedback I used a subtle and natural image of
flowing water so it’s not too in the face for the audience. Finally I was unsure
whether all my images should follow a theme within my digipak as my results
show it says that they should but following further feedback and trial and error I
decided to make sure that a couple of images fitted in with the digipak yet
reflected other songs within my digipak and not just my single, allowing the
audience to get a real feel of the whole album by just looking through the digipak.