Having a niche is critical to cultivating recall. Think about it. A buyer goes through open house after open house, collecting cards, having brief conversations and at the end of the week, might remember one person and have a stack of business cards with no memory of the others. In fact buyers complain that so many agents share the same message and tout the same "refer me someone and I'll be your friend forever" message it's impossible to even remember the ones you actually like. Without a niche you become a pebble on the beach of real estate agents. With it both your name and company rise to the top of your audience's mind. In this webinar we'll discuss ways to illuminate possibilities and create your niche. Will also talk about the positives when it comes to the social channels, web marketing and getting to word out. The object is to start conversations and bring traffic back to you while keeping your passion alive and continue to make your business one the most incredible experiences for you as an entrepreneur. The Secrets Top Selling Agents™ webinars are FREE, online seminars where Top Selling Agents™ and industry professionals discuss their methods for success in today's competitive real estate market. Register for next month's free educational webinar here: Http://www.secretswebinars.com! To watch the recording of Kelly Mitchell's webinar on 7 ways to find your niche and own it, find it here: http://www.secretsoftopsellingagents.com/detail-20140625-mitchell.php

1. 7 Ways to Find Your Niche
and Own It!
Kelly Mitchell
“The Caffeinator”
Creator & CEO
agentcaffeine.com
brevetv.com
@KellyMitchell
@AgentCaff
@BreveTVs

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4. Meet Kelly
❖Inman 100 Most Influential in Real Estate
❖ Swanepoel Power 200
❖Huffington Post Blogger
❖Co-Author “Swanepoel Technology Report”
❖Contributor “Real: A Path to Passion, Purpose and Profits
in Real Estate”

5. “Identify your niche and dominate it. And
when I say dominate, I just mean work
harder than anyone else could possibly
work at it.”
-Nate Parker

6. Definition of niche in English:
nicheSyllabification: niche
NOUN
• 1A shallow recess, especially one in a wall to
display a statue or other ornament.
• 1.1(one's niche) A comfortable or suitable
position in life or employment: he is now a partner at a
leading law firm and feels he has found his niche
• 1.2A specialized but profitable corner of the
market: [AS MODIFIER]: important new niche markets
What exactly is a niche?

7. A niche is an element or
elements of your personal
brand.

9. Words Describing Niche
❖ Distinct
❖ Segment
❖ Specific
❖ Target
❖ Specialized

10. A Niche is Not a Target

11. How did you
become so
talented?
...why, by specializing!

12. By speaking to your passion
and talent your niche
becomes sustainable

13. Ask Yourself These 7
Questions
❖ What am I passionate about? (Write it down)
❖ If I wasn’t working right now, what would I be doing?
❖ What am I most excited and interested in?
❖ Who is my ideal client?
❖ If I could be anything or anyone in the world who/what would that be?
❖ When I read, what kinds of books/articles are most compelling to me?
❖ How can these interests intersect with my business? Where are the
commonalities or complements?

14. Once you formulate your niche all
other things you do will become
intertwined and easier.

15. 7 Steps to Selecting Your
Niche
❖ Choose smaller, because it’s better.
❖ Define, then focus.
❖ Envision your ideal customer from that niche.
❖ Make yourself irresistible to those who share the same interests.
❖ Find the need, differentiate yourself and fill it.
❖ When looking for a niche, think about your own experiences.
❖ Simply create a message on your niche and run with it.

16. Passion & Purpose Can Fuel
Your Niche

17. Why Choose A Niche?
❖ It makes a first (and lasting) impression with prospects.
❖ It defines your passion.
❖ It separates you from the competition.
❖ It enables you to create a perception around what you do.
❖ It captures “top of mind” awareness for future prospects and client referrals
❖ It helps people to remember YOU.

18. A Niche Speaks to People. It
makes you MEMORABLE.

19. Emotional Targeting
❖ Lifestyle
❖ Hobbies
❖ Interests
❖ Location
❖ Community
❖ Workplace
❖ Life Stage

20. –Johnny Appleseed
“Your Niche Does Not Define You. It is an aspect
of who you are, what you do.”

21. 7 Key Benefits of a Niche
❖ Doing business with those more like us is easier
❖ You have similar interests with your clients
❖ Business is more enjoyable
❖ Often the communication styles are the same
❖ We become authorities in our niche and communicate that
❖ We become more confident
❖ You will attract others like you and more business referrals

22. 7 Traditional Real Estate
Niches
❖ Distressed: Foreclosure/Short Sales
❖ Investors
❖ First Time Buyers
❖ Sellers
❖ Property Type Targeting (Luxury, Condo, Vacation, 2nd home, Waterfront)
❖ Age Targeting (Millennials/Boomers)
❖ Location, Location, Location (Neighborhood, Town, City)

23. Traditional is common.

24. 7 Non-Traditional Niches
❖ The Zen Agent
❖ The Connector Agent
❖ Social Media Agent
❖ Thespian Agent
❖ All Pro Athlete Agent
❖ Internet Media Agent
❖ The Tech Agent
❖ Event/PR Agent

25. Where is your passion? What do
You know? What do you want to
be known for?

26. 7 Tips to Own Your Niche
❖ Add it to your website
❖ Add it to your social media
networks
❖ Add it to your email signature
❖ Add it to your business cards
❖ Share it on your voicemail message
❖ Tell the people in your sphere, and
other centers of influence
❖ Love what you do and do what you
love!

27. Dare to be Different.

28. Looking to Create Magic?
❖ The Niche is just one part of your business
❖ Your Personal Brand is directly related to this
❖ Your brand needs to evoke and drive your niche
❖ Discovery & development of your personal brand is one of the
most important things you can do to create the magic in your
niche.
❖ Remember being unique is required
❖ Step out of your comfort zone of all things
❖ Step into where your passions lie.

29. Dare to Challenge
the Status Quo

30. Thanks for listening. Wanna hear more?
Subscribe to our newsletter today!
www.agentcaffeine.com @KellyMitchell

31. FREE Live Webinars every month
with the nation's TOP AGENTS!
Barbara
Corcoran
PLUS…
❖ 75+ Recorded Webinars on demand
❖ Downloadable Podcasts
❖ Secrets Blog with webinar extras, fun videos and more!
Register now at www.secretswebinars.com!
Allan
Domb
Gary
Keller
Larry
Kendall
Michael J.
Maher
Dave
Liniger