Honeyshed Sales Deck

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AGENDA

[object Object],[object Object],[object Object],Honeyshed:Filling the Gap ,[object Object],[object Object],*Resources Interactive, as reported in Wall Street Journal Market Watch, October 11, 2006

HoneyShed 101 ,[object Object],[object Object],HoneyShed has been described in the press as “ the next generation of branded content” We like to describe ourselves as “ The shopping network for the Digital Generation” ,[object Object]

What Makes Us Special ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Who is Behind HoneyShed? ,[object Object],[object Object],[object Object],[object Object],[object Object]

HoneyShed is more than HoneyShed.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HoneyShed’s Distribution Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Syndication Partnerships, with Highly-Trafficked Sites, Will Deliver Your Content Across the Web

Social Networking / WOM feedback “ This is hot!!! This page pretty much made my day!” “ You guys are wicked, keep up what your creativity! Cause I'm totally diggin it!” “ Honeyshed is dope!” “ I love Honeyshed!” “ This is weirdest thing I’ve ever seen and I love it! I’m addicted!” “ Honeyshed is so awesome, I could watch it all day!” “ Love this so much… I’m your biggest fan!” “ I’m addicted to your show. LOVE IT!!”

Recent Press/Blogs (Partial List) Magazines & Journals = 30 Advertising Age Creativity (9) ADWEEK (7) FAST COMPANY(1) Advertising Age (3) Brandweek (3) Centaur Communications Ltd. (1) Haymarket (1) Women's Wear Daily(WWD) (1) Industry Trade Press = 24 Advertising Age Creativity (9) ADWEEK (7) Advertising Age (3) Brandweek (3) Haymarket (1) Women's Wear Daily(WWD) (1) Newspapers = 6 The Sydney Morning Herald (Australia) (5) The New York Times (1) Blogs = 6 Adfreak (3) Newstex Blogs (2) Tilzy.TV (1) Newswires & Press Releases = 5 Business Wire (2) AScribe Newswire (1) FD (Fair Disclosure) Wire (1) PR Newswire (1) Web-based Publications = 3 Business Week Online (2) Product News Network (1) Aggregate News Sources = 2 ASAPII Database (1) Contemporary Women's Issues Dup (1) Newsletters = 2 Bulldog Reporter's Daily Dog (2) Industry Directories & Profiles = 1 Product News Network (1) YAHOO: 52k hits for HoneyShed appear on today’s search!

[object Object],Press/Blogs Sampler ,[object Object],[object Object],[object Object]

Inaugural Sponsorship Opportunities Categories Include: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Channel Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BENEFITS OF CHANNEL SPONSORSHIP:

2-Minute Product Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Product Segments:

Product Segment Exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Segment Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsors will have the ability to analyze the performance of each Product Segment with HoneyShed’s 24/7 real-time reporting tool HoneyShed metrics dashboard powered by Visible Measures will include the following data:

Contests, Events and Promotions online and offline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits May Include:

Sponsorship Packages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Launching Honeyshed 2.0 We have assembled a top team of marketing, media, promotions, PR and analytics experts to drive the HoneyShed launch. The launch plan includes a significant investment against the following tactics:

Appendix: ,[object Object],[object Object],Why It’s Time for HoneyShed

Gen Y: Audience Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gen Y: Audience Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gen Y Spends More Time On-Line

Gen Yers Admit to Being More Influence-able than US Adults Especially for Online Channels and Direct Experiences "How much do each of the following influence your perception of a brand or company?" Base: 4,990 US adults Source: North American Consumer Technology Adoption Study Q2 2006 Survey

Gen Y Looks to the Web for Entertainment

Gen Yers Use Social Networking

Gen Yers are Influenced by their Peers

Gen Y is Comfortable with Sophisticated Visual Environments Online

Gen Y: Design Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: GenY Design Guide, December 3, 2007 - Forrester Research Report Design Approach #1: Immediacy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gen Y Design Guide Design Approach #2: Gen Y Literacy

Gen Y Design Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Design Approach #3: Individualism

[object Object],[object Object],[object Object],[object Object],[object Object],Gen Y Design Guide Design Approach #4: Social Interactivity

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Honeyshed Sales Deck