HRL Investor Day 2015 presentation by Tom Day – Group Vice President, Refrigerated Foods

1. Refrigerated Foods
Tom Day
Group Vice President

2. Refrigerated Foods
Fresh Pork
Deli Retail/Club
Meat Products Foodservice Affiliated Business Units
Farmer John Burke Dan’s Prize
Hormel Refrigerated Foods
Applegate*
*Expected July 2015 Closing

3. Refrigerated Foods Brands

4. Meat Products

5. Hormel® REV® Snack Wraps
Last 52 Weeks…
• Brand awareness = 62%
• Meeting trial and repeat rates
• 2014 pacesetters – REV #20
Sustaining energy to
keep you going.
FOR THOSE WHO
ARE HUNGRY™

6. Broad Consumer Appeal
REV = Anyone, Anytime, Anywhere
52% Male 48% Female
Commercial – Yr. 3 Creative
On-the-Go
Portable Immediate Snacking
Sustaining energy to
keep you going.
FOR THOSE WHO
ARE HUNGRY™

7. Hormel® REV® Brand SupportOn-the-Go

8. Hormel® Pepperoni and
Hormel Gatherings® Brands
2009 2014 2009 2014
Sales Sales

9. Hormel Gatherings® Brand
Gatherings Happen.
On-the-Go
HHP: 6%
Meeting trial and repeat rates
Source: 52 week IRI data ending 5/17/15

10. Hormel Gatherings® BrandOn-the-Go

11. We’re as serious about
bacon as you are.
BACON TO THE CORE
Hormel® Black Label® Bacon
2009 2014
Sales

12. The Premium Set
We’re as serious about
bacon as you are.
BACON TO THE CORE

13. Innovation
Taco Meats

14. Hormel® Natural Choice® Lunch Meat
2009 2014
Healthy / Holistic
Sales growth
well ahead of
the category
Sales
Everyone deserves to eat
well all the time.
MAKE THE
NATURAL CHOICE™

15.  Natural
 Fresh
 Simple
Healthy / Holistic
Hormel® Natural Choice® Lunch Meat

16. Hormel® Natural Choice® Brand Support

18. Healthy / Holistic

19. Healthy / Holistic

20. What Comes With It?
• Applegate ® brand
• New Jersey based management, marketing, and sales
team of ~100 employees
• Market share lead in 6 value-added categories
• Several supplier and manufacturing agreements
• Diverse farmer/grower network
• Retailer relationships in the natural and specialty
channels
• Opportunities to leverage Hormel Foods relationships

21. What Changes Are Expected?
• Applegate will operate as a standalone subsidiary in
our Refrigerated Foods division
• No changes to supply chain, product formulas, or
company mission and practices

22. A Track Record for Growth
Net Sales
in millions
Refrigerated Foods
2010 2011 2012 2013 20142009

23. Refrigerated Foods
Tom Day
Group Vice President