Blogging for social media Lyon

1. Blogging 101

2. Some starting questions
• What is a blog?
• What are the differences between a blog and a
website?
• What are the common elements/attributes of
blogs?
• What blogs do you read?
http://www.youtube.com/watch?v=34Rcd12Y5Qc

3. Blogs
What is a Blog?
 Personal publishing or content management
system
Blog Attributes
 Posts typically in chronological order
 One or multiple authors
 Easy to build, low-cost
 Reader comments expected/encouraged
 Many links (blogroll)
 Blog syndication (via RSS) is effortless

4. About
Section
Archives
Blogroll
Syndication
Recent
Entries
and/or
Recent
Comments
Anatomy of a Blog

5. What’s a good blog post
• A good blog post inspires people to join in the
conversation
▫ Keep it fairly short
▫ Have a catchy title
▫ Make your opening line/introduction interesting
so that people want to read the rest
▫ Ask questions/summon ideas, suggestions etc.

6. Share!
• Once you have written your post, share it on the
social media channels you use!