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1. Saint-Tropez | Paris | Marrakech

2. hotels 3* or equivalent
Pavillon Courcelles Parc Monceau
Pavillon Porte de Versailles
Pavillon St Augustin
Pavillon Italie
Pavillon Louvre Rivoli
Pavillon Opéra Bourse
Pavillon Opéra Grands Boulevards
Pavillon Villiers Etoile
Villa Royale Montsouris
Hotel 1789
hotels 4* or equivalent
Normandy Hotel
Villa Luxembourg
Villa Opéra Drouot
Villa Champs Elysées la Boétie
Villa Alessandra
Villa Beaumarchais
Villa Eugénie
Villa Lutèce Port Royal
Villa Montparnasse
Villa Panthéon
Villa Royale
design hotels
4* Streets Hotel
4* Murano Resort – Marrakech
5* Kube Hotel – Saint-Tropez
4* Kube Hotel – Paris
3* Pavillon Nation
Year Founded Patrick Machefert
President & CEO
Hotels Rooms
Meeting rooms
In numbers
1992 PM 26 1200
20
Saint-tropez | paris | Marrakech

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KUBE
Saint-Tropez
2526
Murano Resort –
Marrakech
Locations
Champs-Elysées - Palais des Congrès
1 Villa Alessandra
2 Villa Eugénie
3 Villa Champs Elysées la Boétie (Coming soon)
4 Pavillon Courcelles Parc Monceau
5 Pavillon Villiers Étoile
Nation - Gare de Lyon
6 Pavillon Nation
Montmartre - Pigalle
7 Villa Royale
8 Kube Hotel
Opéra - Grands Boulevards
9 Villa Opéra Drouot
10 Pavillon Saint-Augustin
11 Pavillon Opéra Grands Boulevards
12 Pavillon Opéra Bourse
Louvre - Saint-Honoré
13 Normandy Hotel
14 Pavillon Louvre Rivoli
République - Marais - Bastille
15 Streets Hotel
16 Villa Beaumarchais
17 Hotel 1789 (Coming soon)
Parc des Expositions
18 Villa Royale Montsouris
19 Pavillon Porte de Versailles
20 Pavillon Italie
Montparnasse - Quartier Latin
21 Villa Panthéon
22 Villa Montparnasse
23 Villa Lutèce Port Royal
24 Villa Luxembourg
Saint-Tropez
25 Kube Hotel
Extension Kube Hotel (Coming soon)
Marrakech
26 Murano Resort – Marrakech

4. Champs-Elysées
Palais des Congrès

5. 1 PRESTIGE
VILLA
ALESSANDRA9, place Boulnois – 75017 Paris +33 (0) 1 56 33 24 24
Rooms: 49 | Meeting room: 1 | Bar | Parking
A small square and a market with a village-like atmosphere; such things make you think
youíre not in Paris. The Arc de Triomphe and the Convention Centre are just steps away.
A location like was all that was needed to convince Villa Alessandra and its 49 rooms to
opt for the sun and Provence in its decor.
The sun-filled rooms sport pastel colours, and tiles or oak parquet floors, while the
wrought-iron beds hide behind the sheer curtains of the canopy beds. The Mediterranean
is here, in a concentrated form, allowing you to relax in the wicker armchairs and enjoy a
private, shady patio, so appreciated once the good weather sets in.
Because a change of scenery encourages concentration, a sunny meeting room is
available for groups of up to 20 people.

6. 2 PRESTIGE
VILLA
EUGENIE167, rue de Rome – 75017 Paris +33 (0) 1 44 29 06 06
Rooms: 41 | Meeting room: 1 | Bar
The Villa Eugénie boasts classic 19th century Parisian architecture. Being located on a
corner, it receives a lot of sunlight and has an unobstructed view over the new Batignolles
district.
The interior decoration is representative of the Napoleon III period. The carefully chosen
furniture and valuable objects evoke the lavish decor which the Empress liked to surround
herself with.
The toile de Jouy wallpaper is a perfect match for the period furniture. The warm colour
of the mahogany and varnishes, the upholstered chairs, and the damask quilts are all
features that add to the unique atmosphere. The bathrooms also add to the old-fashioned
charm, with marble vanities and tulip-shaped lights.
The lobby, with its large marble-covered spaces, and the breakfast room with its wide bay
windows, allow you to enjoy the city’s imperial moments.

7. 3
Villa Champs
ElysEes
la BoEtie
(coming soon)
81, rue de la Boétie — 75008 Paris
Rooms: 39

8. Have the type of stay that you want in one of the apartments of the Pavillon Courcelles
and enjoy the Parisian lifestyle. The residence offers different types of lodgings equipped
with a small kitchen, from studio to duplex, ideal for families or for long-term stays.
Behind the red-brick facade, the modern appointments of the apartment hotel meet
expectations in terms of comfort.
A short walk is all that’s needed to be able to immerse yourself in the ambiance of the
district and of the Rue de Lévis market, or access various forms of transportation. Located
on a quiet street in the 17th arrondissement, the hotel provides guaranteed tranquillity,
along with the intimate setting of its inner courtyard.
4 CHARME & CLASSIC
PAVILLON COURCELLES
PARC MONCEAU25, rue de Saussure – 75017 PARIS +33 (0)1 56 33 23 23
Rooms: 42 | Meeting rooms: 1

9. 5 CHARME & CLASSIC
PAVILLON
VILLIERS ETOILE6, rue Lebouteux – 75017 PARIS +33 (0)1 40 53 05 05
Rooms: 55 | Bar | Restaurant
The 17th arrondissement is a cross-section of city atmospheres. They can be sensible
and elegant, with long tree-lined avenues, bordered by Haussmann-style buildings, or
impart a small-village feel in more intimate neighbourhoods.
Rue de Lévis, in particular, bustles with activity every day with a very popular market and
a concentration of food businesses.
The very practical location of Pavillon Villiers Etoile, between Parc Monceau and Étoile,
allows guests to not only enjoy the life of the district, but also to easily access the rest of
the city. Designed with practicality in mind, the establishment provides the comfort guests
are seeking for working or relaxing.
The quality bedding promises restful nights of sleep in rooms that are perfectly soundproof.
When the weather turns nicer, the small inner courtyard becomes a terrace, a perfect
spot to sit and enjoy a coffee in the morning or a cocktail at day’s end.

10. Nation
Gare de Lyon

11. 6 DESIGN
PAVILLON
NATION13 Boulevard de Charonne – 75011 Paris +33 (0) 1 55 25 36 90
Rooms: 43 | Meeting rooms: 2 | Fitness room
The most recent of the Les Hotels de Paris group, Pavillon Nation sports a surprisingly
stylish decor and offers upscale services.
The aesthetically-pleasing contrast between the dark wood and light shades of colour,
and the prints combined with white furniture enhance the rooms and living spaces.
From the nearby metro and the RER’s Place de la Nation stop, you have direct access
to many of Paris’s sites, as well as Disneyland Paris and the Bois de Vincennes castle.
With the majority of its rooms overlooking the inner courtyard, the establishment is truly a
haven of calm and relaxation.
Below the surprising art-deco-revisited glass roof, you can get a bright start to your day
with the buffet served in the breakfast room. The workout room, with its Technogym
machines, provides a compelling argument for keeping in shape.

12. Montmartre
Pigalle

13. 7 EXCEPTION
VILLA
ROYALE2 rue Duperré – 75009 Paris +33 (0) 1 55 31 78 78
Rooms: 31 | Meeting room: 1
The Villa Royale surrounds one of the most legendary squares in Paris, Place Pigalle, the
heart and soul of a district that’s both touristy and trendy. Because of the shape of the
building, most of the rooms have a view on Montmartre and Sacré-Coeur.
In their time, Toulouse-Lautrec and Picasso frequented the establishment. The décor
takes its inspiration from the world of the theatre. Details are numerous and the rococo
style is clearly evident. Deep reds, tassels and tufted velvets are omnipresent, as is the
decorative gilding, which even surrounds the plasma TV screens.
In the Suites, a fireplace adds to the cosy atmosphere and a whirlpool bath invites guests
to let laziness take over. Another option: fall asleep below the star-studded ceiling of the
de la “Michou” room, blue, of course.

14. 8 DESIGN
KUBE hotel
Paris1 à 5 passage Ruelle – 75018 Paris +33 (0)1 42 05 20 00
Rooms: 41 | Meeting rooms: 2 | Ice Kube | Bar | Restaurant | Fitness Room
Paris, 18th district, la Chapelle, a changing district, a cosmopolitan environment where
the Kube Hotel opened on 16 November 2005. Preserved by an opaque entrance, the
address is only known by the initiated. From the bustle of the large boulevards, Kube
Hotel preferred the calm of a discrete small street which has been adopted by show
business personalities, businessmen and “switched” on Parisians.
At the heart of this surprising universe, high tech and playful, entirely designed according
to its values and for lifestyle, the “kubers” fully live its special experience. Whether they are
residents or simple visitors, “kubers” from all over the world, will immediately recognise
in the special design of the Kube; a restaurant, two bars including the only ice bar in the
capital and the first in France, 41 rooms and suites, two lounges and a fitness room.

16. Opéra
Grands Boulevards

17. 9 EXCEPTION
VILLA
OPERA DROUOT2, rue Geoffroy Marie – 75009 Paris +33 (0) 1 48 00 08 08
Rooms: 29 | Bar
Right in the heart of the Right Bank theatre district and near some famous institutions,
such as the Folies Bergères or the Brasserie Chartier, the Villa Opéra Drouot plays with
the operetta theme to tell its own story of the joyful ambiance of the “Belle Époque”.
With the colour carmine dominating, and with a heavy presence of upholstered velvet, rich
fabrics, heavy drapes with braided tiebacks, weighted down with tassels, all the musical
instrument-themed decorations occupy every floor, surrounding you in splendour.
The 29 rooms, benefitting from the hotel’s corner architecture, are very bright, with some
having as many as four windows. Those on the 5th floor have Haussmann-style balconies,
allowing guests to enjoy a typical view of the Parisian rooftops.
The staff is committed to providing customised service to meet the expectations of guests.
Breakfast is served in your room or as a buffet in a lovely room with a vaulted ceiling and
exposed stone walls.

18. 10 CHARME & CLASSIC
PAVILLON
SAINT AUGUSTIN16, rue de la Pépinière – 75008 Paris +33 (0) 1 53 04 96 96
Rooms: 49 | Apartment 70m2
| Meeting room: 1 | Bar | Restaurant
Always bubbling with activity, the Saint-Lazare district is where the worlds of business,
leisure and fashion meet. All methods of city land transportation are available, but the
short distances between tourist attractions make walking a good choice.
Your stay will have a modern feel, with the rooms with warm and practical furniture, or
a classic feel, with thick carpeting and drapes. Some rooms have a Haussmann-style
balcony, and others are in the attic. Ideal for families, the 70-square-metre apartment with
its balcony offers an unobstructed view of the Eiffel Tower.
The inner courtyard is transformed into a terrace in the summer for Pavillon Saint Augustin’s
Italian restaurant.

19. As you enter the hotel, and in the adjoining bar, the inimitable style of the sculptor
Argueyrolles is on view.
The decorative elements and the unique furniture offer an original contemporary
composition which conveys the artist’s Asian inspiration.
Very near the Opera and the Grands Boulevards, the hotel is steps away from Parisian
attractions. The vibrant colours of the rooms are a welcome sight. Quite spacious and
equipped with bathrooms bathed with natural light, the rooms hold the promise of a
peaceful and relaxed stay.
The charm of a balcony enhances the view offered by the 5th floor.
The Pavillon Opera Grands Boulevards, perfect for business stays, has a room that is fully
equipped for meetings.
11 CHARME & CLASSIC
PAVILLON OPERA
GRANDS BOULEVARDS11, rue Geoffroy Marie – 75009 PARIS +33 (0)1 48 01 97 97
Rooms: 31 | Meeting room: 1 | Bar

20. 12 CHARME & CLASSIC
PAVILLON
OPERA BOURSE15, rue Geoffroy Marie – 75009 PARIS +33 (0)1 53 34 12 12
Rooms: 26
The Pavillon Opera Bourse hotel plays with materials and hues to create an exotic
atmosphere. The patterns and colours of the savannah combined with dark wood evoke
African lodges.
The hotel is located in the perfect district for taking advantage of the capital’s activities,
both day and night. This is the district where the covered walkways are located, well-
known or private, and shopping enjoys its place of honour, with the “Grands Magasins”
just steps away.
Within close proximity, the Opera and the concentration of theatres make it easy to choose
an evening activity. Opposite this Belle-Époque-style institution is the Folies Bergères,
which guests can see as they start their day in the breakfast room.
From the balconies of the fifth-floor rooms, guests can enjoy a typical Parisian panorama,
but the most sought-after room, with its view of Sacré-Coeur and its romantic feel, is
certainly room 751, located right in the attic.

21. Louvre
Saint-Honoré

22. 13 PRESTIGE
NORMANDY
HOTEL7 rue de l’Échelle – 75001 Paris +33 (0) 1 42 60 30 21
Rooms: 116 | Meeting rooms: 6 | Bar | Restaurant
The grand-Parisian-hotel feeling reigns here. The Haussmann architectural details, such
as the marble colonnades, the scroll staircase, and the series of reception rooms, create
a majestic decor with a pleasantly retro feel.
The venerable restaurant, dating back to 1877, brightens up breakfast time. Il Palazzo
has regained its lustre after a meticulous renovation and a contemporary use of space
achieved by Marc Dumas. The sumptuous 7-foot high ceilings, in true Napoleon III style,
bear witness to the glorious moments experienced by this Parisian institution.
The view of the Louvre and Rue St-Honoré, reputed for its haute-couture shops, is an
exceptional privilege that the rooms and suites generously grant to guests. French savoir-
faire is evident in the elegant decor and the attentive, discreet service.

23. 14 CHARME & CLASSIC
PAVILLON
LOUVRE RIVOLI20, rue Molière – 75001 PARIS +33 (0)1 42 60 31 20
Rooms: 29
A feeling of warmth and intimacy in the heart of Paris.
The Louvre, the Palais Royal, the Comédie Française and the arcades of the Rue de Rivoli
offer a true immersion in the district of royalty.
Being located in the centre of Paris, you will soon strike a balance in choosing between
the capital’s cultural attractions, the chic and trendy atmosphere of the world of fashion,
and the unique feeling of strolling along the banks of the Seine.
The limited capacity of the establishment gives Pavillon Louvre Rivoli a unique style and
a sense of warmth and intimacy. The 29 rooms are cosy and functional. The vaulted
ceilings and the exposed stone walls of the breakfast room highlight the historic character
of the district.
The hotel is within close proximity of all means of city transportation. Exploring the capital
or visiting Versailles or Disneyland Paris becomes child’s play.

24. République
Marais
Bastille

25. 15 DESIGN
STREETS
HOTEL13, Boulevard Du Temple – 75003 Paris +33 (0) 1 42 71 20 00
Rooms: 50 | Meeting rooms: 2 | Bar | Restaurant | Fitness Room
In the heart of fashionable district «Le Marais», few steps away from the Place de la
Republique, Streets Hotel innovates and presents a lead to a new generation of Cool
urban hotels.
Casually chic, Streets hotel is mixing design, art and new technologies.
Streets hotel is 51 rooms with high quality tech and unique services (smart TV new
generation, online services, fitness center, mini bar included, an art and design gallery,
Electro party, a casual patio, ...)

27. 16 EXCEPTION
VILLA
BEAUMARCHAIS5 rue des Arquebusiers – 75003 Paris +33 (0)1 40 29 14 00
Rooms: 50 | Meeting room: 1 | Bar | Fitness room | Parking
Located on a quiet street in the heart of Marais district, Villa Beaumarchais hotel is 450
metres from Carnavalet Museum. It features a fitness room and the guest rooms overlook
the central patio. A minibar and satellite TV are provided in each air-conditioned room.
Guest rooms have a refined, classic décor, and some feature a seating area. The private
bathrooms include a hairdryer.
Enjoy an American breakfast in the dining room, which features a glass roof, fountains
and trees. Guests can relax with a drink from the bar at Villa Beaumarchais hotel.
Wi-Fi access is free in public areas at hotel Villa Beaumarchais. An airport shuttle is
available upon request at the 24-hour reception and bike rental is also possible.
Chemin Vert Metro Station is a 3-minute walk away, providing direct access to the Opéra
Garnier and the Madeleine Church. Place des Vosges is just a 6-minute walk from the
hotel.

28. 17
HOTEL
1789
(coming soon)
Rue de la Roquette — 75011 Paris
Rooms: 16

29. Parc des Expositions

30. 18 CHARME & CLASSIC
VILLA ROYALE
MONTSOURIS144, rue de la Tombe Issoire – 75014 Paris +33 (0) 1 56 53 89 89
Rooms: 36
How would you know, before actually entering the Villa Royale Montsouris, that you would
be crossing the Mediterranean? The lobby, decorated in Andalusian-Moorish style, is a
perfect representation of the charms of the Orient. Colonnades and vaulted ceilings,
copper, zelliges and wrought iron make the hotel look like a traditional Moroccan riad.
Combine the stories of One Thousand and One Nights with draperies, sheer curtains and
precious fabrics and the rooms seem to jump straight of oriental palaces. The elements
of the decor bring brightly-coloured touches to the place: the reds of the floor tiles and
the ochres of the earthenware, the Majorelle blue of the doors, which, when closed, make
Paris seem very far away.
In this exotic and wonderful universe, the service provided by the attentive staff add a
personal note to the unique charm of the establishment, located in a peaceful district of
the Capital, near the Parc de Montsouris and the tram that’s a direct connection with the
Porte de Versailles Convention and Exhibition Centre.

31. 19 CHARME & CLASSIC
PAVILLON PORTE
DE VERSAILLES37, rue du Hameau – 75015 PARIS +33 (0)1 44 19 62 82
Rooms: 45 | Parking
This hotel offers the ideal formula for combining work and leisure activities. Located across
from the Porte de Versailles Exhibition Centre and the Palais des Sports, the Pavillon
Porte de Versailles’ location represents a very advantageous compromise.
The location of this city-unto-itself that the Exhibition Centre is allows you to be punctual
and free of stress for your professional meetings.
And the Palais des Sports, the prized temple of concerts whose ingenious dome-shaped
architecture features hundreds of aluminium panels, invites you to attend shows with
thousands of spectators in attendance.
The hotel possesses major assets that allow guests to get around the capital quickly and
easily: private parking, the tramway that brings you along the Boulevard des Maréchaux,
as well as line 12 of the metro, formerly called the “Nord-Sud” line, traversing Paris
vertically.

32. 20 CHARME & CLASSIC
PAVILLON
ITALIE1/3 rue Elisée Reclus – 94270 KREMLIN BICETRE +33 (0)1 47 26 26 26
Rooms: 89 | Meeting rooms: 2 | Parking
Just opposite the Porte d’Italie, almost at the foot of a tramway station, where trams bring
you to the Porte de Versailles Exhibition Centre in a matter of minutes, Pavillon Italie has
developed a hotel concept that emphasizes efficiency. The focus on service, intended
to facilitate business travellers’ stays, is not overlooked by tourists who are seeking a
favourable quality/price ratio.
The 89 spacious rooms, functional in design, are amenable to concentration and, most
importantly, rest. On nice days, breakfast is served outdoors on the terrace, an inviting
way to start the day. This is a rare pleasure in Paris.
With easy access to Orly airport, the establishment offers private parking. To clear one’s
head after meetings, it’s easy to head out to Chinatown, towards Rue Mouffetard and the
Latin Quarter, or the Butte aux Cailles, the highest point of Paris.

33. Montparnasse
Quartier Latin

34. 21 EXCEPTION
VILLA
PANTHEON41 rue des Ecoles – 75005 Paris +33 (0)1 53 10 95 95
Rooms: 59 | Bar
So British! The Villa Pantheon knows about the warm and cosy atmosphere of English
bars, where the leather of the armchairs matches that of the Chesterfield sofas. Right
down to the breakfast room, where they added one of those inviting upholstered sofas
where it’s so fine to sit down with the newspaper, a drink close at hand.
The woodwork, the heavy drapes and the oiled parquet flooring of the rooms maintain a
warm feeling of privacy. The duplex in the attic could become your favourite home base,
unless you prefer the room with a magnificent view of the Pantheon.
In the heart of Saint-Germain-des-Près, the inner courtyard and the vertical garden are
welcome and help leave the city’s distractions behind.

35. 22 EXCEPTION
VILLA
MONTPARNASSE2, rue Boulard – 75014 Paris +33 (0) 1 56 80 34 34
Rooms: 46 | Bar
The exotic combination of plants, materials and minerals gives the Villa Montparnasse
the look of a colonial house. The colour of the mahogany, the omnipresence of wood,
the natural light that creates contrasts, all evoke the safari feeling in every room. A decor
composed of little touches, inspired by the lion of the nearby Denfert-Rochereau square.
A corridor in the shape of a water droplet leads to the rooms, which have retro bathrooms
combining the charm of marble and wood with old-fashioned faucetry. The light maintains
a warm atmosphere and creates user-friendly areas, such as the reception area in the
lobby, which is paved with glass, or the breakfast room, which takes advantage of this
same brightness.
The bar near the lobby with newspapers available invites you to lounge, emphasising the
homelike nature of the establishment.

36. 23 EXCEPTION
VILLA LUTECE
PORT ROYAL52 and 52 bis rue Jenner – 75013 Paris +33 (0) 1 53 61 90 90
Rooms: 46 | Meeting room: 1 | Bar
Once past the threshold, glass walls engraved with writing filter the interior space. A very
Latin Quarter-type of literary inspiration breathes through the hotel, which enjoys playing
with contrasts, given its location near the Jardin des Plantes and the Gare d’Austerlitz.
The historical facade, typical of the 40s, doesn’t hint at the contemporary architecture of
the two buildings. Sober black and white colours confer sure elegance to the lines of the
rooms and the poetry of the Fornasetti earthenware takes possession of the bathrooms.
A classic room; a connecting room; a duplex, which is more spacious; or a superior room
with a whirlpool bath: there’s a room for every type of stay.
The reception area, the lounge and the bar, with its remarkable counter made of pewter,
opt for a colourful approach, highlighting the furniture and architectural features, such as
the staircase created by a master glassblower.

37. 24 PRESTIGE
VILLA
LUXEMBOURG121, bd du Montparnasse – 75006 Paris +33 (0) 1 43 35 46 35
Rooms: 52 | Meeting room: 1
Located directly on the Boulevard du Montparnasse, the Villa Luxembourg hotel lets you
take in every bit of the lively atmosphere where artists and writers rub shoulders, and walk
in Marie de Médicis’s garden, the Luxembourg.
The establishment and its 52 rooms are an ideal compromise between the services of a
contemporary apartment-hotel and the service of an upscale hotel, giving guests greater
freedom in terms of their stay. If you prefer to have your breakfast in the privacy of a
practically-furnished room rather than in the breakfast room, or if you like the peacefulness
of a private meal, a kitchenette allows you to set up quarters and feel at home.
The bow windows let you comfortably partake of the rhythm of city life. Certain rooms
even have terraces, complete with a view of the Montparnasse Tower, the perfect place
to enjoy breakfast or a drink.

38. Saint-Tropez

39. 25 DESIGN
KUBE hotel
Saint-Tropez13 chemin du Rogon de la Valette – 83590 Gassin (France) +33 (0)4 94 97 20 00
Rooms: 41 | Meeting rooms: 2 | Bar: 3 | Restaurants: 2
The Kube Hotel believes in the beauty of the peninsula and the Saint-Tropez village in
any season; consequence thought and ambition has been put into developing the Saint-
Tropez destination ten months out of twelve whether for romantic weekend or for the
organising of events, seminars, weddings... Spacious and bright, Kube Hotel is a mini-
resort with its well-being space, two swimming pools and a park.
New theatres of Saint Tropez life, the hotel offers 41 rooms and suites, a restaurant and
a fitness room and two meetings rooms...

41. Marrakech

42. 26 DESIGN
Murano Resort
MarrakechDouar Abiad - La Palmeraie 40000 Marrakech - Maroc +212 524 327 000
Rooms: 24 | Meeting: 2 | Swimming pools: 4
Building upon the reputation it has gained in Paris, the Murano Resort is duplicating its
concept in southern latitudes with an alter-ego on the edge of the Morroccan desert.
Just hours from Europe’s major capital cities and at the foot of the majestic Atlas mountain
range, Marrakech offers a mild, sunny climate year-round.
Ideally situated north-east of the red city, the Murano Resort is only 20 minutes from the
airport and 15 minutes from the medina. In the serene setting of the legendary Palm Grove,
the Murano is sheltered from the hustle and bustle of the outside world in a peaceful quiet
oasis.
It was a gutsy move: transposing the deep-set, singular values of the Murano Resort
concept into the Marrakech palm grove: adapting while maintaining its identity, creating
a new kind of hotel experience, combining morroccan tradition and design, authenticity
and modernity, boldness and elegance…