Hotwire take a look at the top 5 tips for optimising your website for mobile devices. Mobile optimisation will be of increasing importance over the coming years as the number of mobile devices will outstrip the number of humans on the planet.

1. Are you mobile ready?
Top 5 tips to optimise your site for mobile

2. By the end of 2012,
there will be more
mobile-enabled
devices than people.

3. Web traffic from
mobiles has roughly
doubled each year
since 2008.

4. By ignoring
mobile, you risk
turning away a
significant chunk of
your potential
market.

5. What can you do to
optimise your site
for mobile?

6. #1 CSS3 Stylesheets
• The best way to optimise your site for mobile;
• Use media queries, a new CSS3 feature, to designate a
stylesheet depending on browser resolution.;
• No need to rewrite content;
• Better for SEO than using separate m.yoursite.com sites;
• Better looking integration.

7. #2 Mobile site plug-ins
• Use plug-ins for quick fixes on CMS and blogging platforms;
• Creates simple, no maintenance solutions;
• Very easy to set up;
• No coding or redesign necessary.

8. #3 Mobile-centric sites
• Create m.yoursite.com mobile sites if using a CSS3
stylesheet isn’t possible;
• Can be created in varying degrees depending on expertise;
• For pros, entire customised mobile-mini sites can be
created;
• For beginners, tools such as ShareSquare can auto-
generate mini, mobile sites and implement with just a
quick copy and paste.

9. #4 Reconsider content
• Mobile users use smaller screens on slower devices with
slower connections;
• HD Video, Flash and tiny text should be avoided;
• Make sure you have text to accompany video-centric sites;
• Mouse-over drop-down menus don’t work as well on touch
screen devices.

10. #5 Mobile SEO?
• Have a review of keyword strategy for mobile;
• Analyse what mobile users are looking for and where they
end up on your site. Prioritise this content;
• Mobile users typically use smaller keyword phrases, so
consider this in your strategy;
• Don’t change your strategy just for the sake of it, respond
and adapt with your clients or customers as they change.

11. 40% of consumers
would go straight to
a competitor, if your
site wasn’t mobile
optimised.

12. And remember...
By the end of 2012,
there will be more
mobile-enabled
devices than people.

13. Are you mobile
ready?
• Read the full top 5 tips to optimise your site for mobile blog.
• Read more about digital PR or mobile PR.
• Find out more about Hotwire.