How charities can use their websites, email communications, and social media websites and tools to maximise their income from donations made under Gift Aid.

1. Maximising Gift Aid using online tools Presented at ‘Effective and Innovative Gift Aid’ 5 May 2009 Howard Lake Fundraising UK Ltd www.fundraising.co.uk [email_address] 01206 579081

2. New media is a very high-reach, low-cost medium driven by content. The great advantage for charities is that they have a great story to tell… New media allows people to participate, so they're not passive recipients of advertising. Joe Barrell Head of Communications, Save the Children Collecting by Clicks, by Trina Wallace SocietyGuardian.co.uk 17 May 2007

4. Why bother? Almost a third of UK adults don't know they can give to charities tax effectively and only one in three could name Gift Aid, unprompted, according to a new report from CAF. UK Fundraising 24 April 2009 www.fundraising.co.uk/node/178212

6. Check again

9. 2. Use third party tools

10. 3. New media, new opportunities

14. Social networks deliver people Since launch, Facebook has become our second biggest referrer, after Google. And it's getting ever closer to number one. Simon Doggett, Justgiving 22 August 2007 whitewater.biz/journal/archives/2007/08/catching_up.html

15. Social networks deliver people 4.98% of all traffic to Bmycharity has come through Twitter in the last month Ben Brabyn, Bmycharity.com 27 April 2009 www.facebook.com

17. Humour www.youtube.com/watch?v=tHBXaOHH_2I

18. Flickr.com Photo: Mmm, Gift Aid… www.flickr.com/photos/justgiving/

20. Social networking sites [are] so important for charities… they essentially represent the future of community fundraising – Web 2.0 enabling Community Fundraising 2.0. Bryan Miller www.fundraising.co.uk/blogs/bryanmiller 21 July 2007 Significance of Facebook

21. Offers audience and its own tools The Children’s Trust announce challenge event on Facebook. 16 August 2007

22. Using blogs Even the Director, Barbara Stocking March 2007

23. Micro-blogging

24. Customer service (public/private) Twitter.com/wateraid 06/02/2009

25. “ The story continued to unfold at breathtaking speed - live, in real time - and Mara Triangle were answering questions from Twitter users throughout; providing donors and prospective donors with unique insights into the challenges they face and the incredible work they do”. Rachel Beer, www.thecharityplace.co.uk

26. What are widgets? … small applications that can be incorporated into anyone’s web page… They can help companies sell their wares, effectively creating shop fronts in millions of new locations. Rosie Swash and Paul MacInnes The Guardian 24 March 2007, p.16

27. Let fundraisers promote you/them

28. Putting them all together For a lesson in using social media to... connect people and causes, you couldn’t get a much better example than Mara Triangle, who have integrated content on Facebook, Flickr, and Vimeo, and are microblogging updates regularly using Twitter Rachel Beer www.thecharityplace.co.uk 7 June 2008

30. A practical approach to success Oxfam’s Web site is moving from being ‘about Oxfam GB’ to ‘being Oxfam GB’ Andrew Hatton Oxfam GB June 2001

32. Thank you Howard Lake Fundraising UK Ltd www.fundraising.co.uk [email_address] 01206 579081 www.twitter.com/howardlake www.twitter.com/ukfundraising