Top 3 Video Styles For Student Recruitment Marketing

1. Webinar Hosted by:
Peter Matejcek

2. Agenda
•
Video styles to make you stand out from the crowd
•
Effective use of video and messaging in virtual tours
•
Trackable success using video analytics
•
About HuStream

3. Video Styles to
Make Your School Stand Out
The Challenges:
•
Effectively communicate your message
•
Differentiate your school from others
•
Influence prospective students to enroll with you

4. Video is Critical Online
•
Video is the preferred form of
communication
•
Everyone is adding video to their
website to replace text
•
Challenge with how it’s used
Still
need to hold their attention for
longer than 38 seconds
Poor
video messaging

5. Message, Content & Experience
You need video content that …
•
Tells your story about facilities, programs and culture
•
Gives viewers a “choose your own adventure”
experience
•
Where the storyteller is a student and authentically
tells “why here?”

6. Video Styles to
Make Your School Stand Out
Hosted Explainer Video
Animated Video
Motion Graphic Video
Interactive Video

7. Hosted Explainer Video
•
Real, live person talking to the camera
•
Speaking about/demonstrating your organization’s message
•
Authentic, passionate, engaging and influential host

8. Animated Video
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Cartoon or Whiteboard animation
•
Characters resonate with viewers – funny and truthful
•
Useful for increasing brand awareness

9. Motion Graphic Video
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Uses a number of graphic combinations - Versatile production
•
Tells the story of a product/service in an explanatory video
•
Can be used in B2B or B2C promotion

10. Interactive Video
•
The next evolution in online video
•
“Choose your own adventure” style navigation
•
Highly engaging viewer experience

11. Effective Use of Video
in Virtual Tours
•
What is your communication objective?
•
Target audience appeal
•
Effective video segments
•
•
•
•
•
School brand awareness
Campus life
Academic experience
Student services and faculty
Interactive video linking to other topics with video

12. Before
Lots of Text

13. After
Social Video

15. Interactive
Virtual Tours Work
•
Increases engagement
through interactivity
•
Short to the point video clips.
45 seconds MAX
•
Speaks to the student from
their understanding
•
HuStream uses historical
analytics to understand what
students want to know

16. Trackable Success Using Video Analytics

17. Analytics Samples

18. First Month Results
•
1270 Active Unique Viewers
•
2:50 min Average Engagement Time Per
Viewer
•
4.4 Clips per viewer (Total 5560)
•
610 Words Consumed per Viewer
(2.5 Pages)
•
2.3 % Conversion (Apply now)

19. Technology Awards
•
University Of Fraser Valley - Silver Award
•
•
2012 CASE District VIII Communication Awards competition in the
Creative Uses of Technology & Social Media
Douglas College - Silver Award
•
2011 Paragon award from NCMPR, the National Council for Marketing
and Public Relations

20. About HuStream Video Agency
•
HuStream produces videos that engage viewers,
differentiates you from the competition, and helps
organizations create truly engaging and successful
online video strategies.

21. Thank you!

22. Ready to get started?
Let’s go…
www.hustream.com
peter@hustream.com
1-877-717-5807