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#16 IMU: Internet Marketing Comprehensive Review

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HubSpot
HubSpot

Class 16 of Inbound Marketing University

TecnologíaEmpresariales
1 de 37
Internet Marketing Comprehensive Review Professor:Mitch Joel, Author of Six Pixels of Separation
“The question is whether, as a company, you can afford to have more than an advertising-jingle persona. Can you put yourself out there: say what you think in your own voice, present who you really are, show what you really care about? Do you have any genuine passion to share? Can you deal with such honesty? Such exposure? Human beings are often magnificent in this regard, while companies, frankly, tend to suck. For most large corporations, even considering these questions — and they're being forced to do so by both Internet and intranet — is about as exciting as the offer of an experimental brain transplant.” Christopher Locke – The Cluetrain Manifesto – December 2000
WEB 1.0 OR WEB 2.0
WEB 1.0 WEB 2.0 WAS IS
WEB 1.0 WEB 2.0 EYES HANDS
WAS IS BRITANNICA ONLINE WIKIPEDIA
WAS IS PERSONAL WEBSITES BLOGGING
WAS IS CMS WIKIS
WAS IS DIRECTORIES TAGGING
WAS IS STICKINESS SYNDICATION
WAS IS CONFERENCES UNCONFERENCES
WAS IS IM TWITTER
google reader – www.google.com/reader
google alerts – www.google.com/alerts
google – www.google.com
google blog search – blogsearch.google.com
delicious – www.delicious.com
twitter search – search.twitter.com
tweetvolume – www.tweetvolume.com
google trends – www.google.com/trends
itunes – www.apple.com/itunes
BENCHMARKING SUCCESS Traditional measurement Momentum Effect Viral Connectors – amount of people connected to source Community acceptance Community involvement Conversation Credibility Cash
DIGITAL DARWINISM
CREATION < DISTRIBUTION
CREATION > DISTRIBUTION
THANK YOU. mitchjoel mitch@twistimage.com “mitchjoel” @mitchjoel
#16 IMU: Internet Marketing Comprehensive Review

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