Back-up software company, CMS Products, uses HubSpot to expand its online presence and grow its leads pool. The company has increased its leads by 2700% in 6 months, from 67 in August to over 1, 920 in January.

1. CMS Products!
Case study!

2. CMS Products!
KEY
RESULTS
• Increased Organic Traffic
fivefold from 4, 287 visits in
August to 23, 725 in Jan.
• Grew leads by 2700% from
67 in August to +1, 920 in Jan.
• Accumulated +3,845 inbound
links from 825 domains
ABOUT:
CMS
Products
is
a
storage
and
data
security
company
located
in
Costa
Mesa,
California.

3. CMS Products
Challenge:
Expensive Traditional Marketing and Limited
Visibility Online
Before HubSpot CMS Products used traditional marketing including tradeshows and
display ads. Due to its limited budget, the company reinvented its advertising approach
and focused on its Web presence. “But we were finding that the website was not being
found on the major search engines,” Gary noted. “We had some work to do.”
Solution:
Lead Nurturing of Targeted Traffic
As CMS got started with HubSpot, it instantly found a new group of users who
hadn’t heard about its products. “HubSpot opened up a whole new world of
possibilities for CMS,” Gary said.

4. CMS Products
Solution:
Lead Nurturing of Targeted Traffic
The multi-faceted features of the software helped CMS to quickly turn its website
into a lead generation mechanism. HubSpot’s lead notifications, for instance,
empowered Gary to identify leads with higher interest in the product. “The people
we are getting to our website are the ones we do want to engage, the ones that do
have an interest in disaster recovery and back-up solutions,” Gary said.
HubSpot’s integration of Salesforce customer relationship management helped
improve the entire process of lead nurturing. CMS had been using Salesforce even
before HubSpot but its database began to fill with a lot of duplicate leads. HubSpot
was able to re-duplicate them and, as Gary said, offer “clean stream of leads.”

5. CMS Products
Results:
High Lead Conversion Rates
HubSpot helped CMS differentiate between high-interest and low-interest traffic. The
automated lead nurturing targeted more involved leads and, thus, boosted CMS’
conversion rates.

6. CMS Products
Results:
Gained Online Visibility Through Organic Traffic
CMS increased organic traffic fivefold from 4, 287 visits in August to 23, 725 in January. By
accumulating thousands of inbound links, the company gained the desired visibility online.

7. More about CMS Products:!
www. CMSproducts.com!
Sign up for a HubSpot demo:!
www.HubSpot.com/demo!