How marketers and business owners new to social media can start monitoring their company's social media presence in 10-minutes/day. Also explains how to measure and analyze your social media presence.
9. How Do the Best New Companies Market?
1950 - 2000 2000 - 2050
9
10. What Is Inbound Marketing?
Process Website Visitors Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
• SEO
Get Found • Analytics
Convert Convert
• Test • Offers / CTAs
• Landing Pages
• Target Convert • Email
• Nurture • Lead Intelligence
• Lead Mgmt
• Analytics
Customers
10
11. Twitter Feeds the Funnel & Helps Convert
Blogging SEO Social Media Monitoring Email Pay-Per-Click
Website Visitors
Social Leads
Media
Monitoring
Customers
11
12. Agenda
I. About Social Media Monitoring &
Inbound Marketing
II. Why use social media?
III. How do I monitor it?
IV. How to measure it?
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13. Social Media Is Now a Staple
Flickr: anitacanita Flickr: sierravalleygirl
• Unmeasured • Highly measurable
• Small scale • Massive scale
• No business impact • Major driver of leads, sales
• But lots of fun • Still fun
13
14. PR, Social-Media Style
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
36. What If You Get Negative Comments?
• If it’s helpful, rational feedback
• Address the comments
Respond thoroughly, openly and honestly
• Follow-up with action
• Don’t extend the discussion
• If the feedback is irrational or
designed to draw you into an
Don’t extended dialogue
Respond • Make sure everybody at your
company knows you’ve decided
to ignore the comment
36
37. Don’t Just Make Noise
Flickr: pb031
Flickr: Property#1
Constant chatter on social media doesn’t move leads into your sales funnel.
Unique, valuable content will.
37
60. Thank You!
Sign up for a free trial of HubSpot:
www.hubspot.com/trial/
Connect with me:
LinkedIn: www.linkedin.com/in/rickburnes
Twitter: www.twitter.com/rickburnes