1. Inbound Marketing:
Ideas for Starting
Something New
Dharmesh Shah
Founder, CTO HubSpot

2. @dharmesh
(and I’m a hackepreneur)

3. 23,000+ RSS subscribers
125,000 LinkedIn members
Q&A: Answers.OnStartups.com

4. 1000
1500
2000
500
0
Dec-06
Feb-07
Apr-07
Jun-07
Aug-07
Oct-07
Dec-07
Feb-08
What Downturn?
Apr-08
Jun-08
Aug-08
HubSpot Customer Growth
Oct-08
Dec-08
Feb-09
Apr-09
Jun-09
Aug-09
Oct-09
Dec-09

5. Who’s working on a new
business/idea/project?

6. Outbound Marketing
Why you
should take
the startup
leap.

7. Inbound Marketing:
Get Found using Google,
Social Media and Blogs
#2 Web Marketing
Book
InboundBook.com

8. Marketing was about
pushing
messages out.

9. Today it’s about
pulling
people in.

10. Make marketing about
Outbound Marketing
brains not budget.
vs.

11. Inbound Marketing Gives Leverage

12. With
inbound,
you don’t
have to be
schmucky.

13. Outbound Marketing

14. Outbound Marketing
Write a blog,
not a
business
plan.

15. Stealth mode is for
fighter jets, not startups

16. As ye SEO,
so shall ye reap.

17. Lessons from 2,177,082 websites.

18. Friends don’t let
friends make
their page title
“Home”

19. Keywords:
Don’t pick a
fight with a
ninja.
(Unless you’re a ninja)

20. Don’t forget the humans!

21. Building A Blog
Following

22. Outbound Marketing
Experiment with
different types of
content.

24. Polarization works

25. Example: Outbound marketing
harms kittens.

26. Look deep
into your
data.

27. Social Media

28. Even normal people
use twitter now.
(via @dharmesh)

29. Outbound Marketing
The basics:
1. Bio in Profile (76% fail)
2. Avatar
3. Background
4. Website Link (80% fail)
5. Location

30. Not having fun?
You’re doing it wrong!

31. Be a marketing
superhero.
Find your
super power.

32. I #upvote @dharmesh
for being non-lame at
#sxsw.
(Or, you can #downvote me too)

33. Thanks!
Inbound Marketing:
Get Found using Google,
Social Media and Blogs
Dharmesh: You
need to run to B&N
bookstore.

34. THANKS!
Questions/Feedback:
@dharmesh
dshah@hubspot.com

36. Your idea stinks,
market it anyways.