In this free webinar you'll learn how social media listening is the first step in an inbound marketing plan for your business and how this relates to your competitive analysis efforts for marketing.
Kenya Coconut Production Presentation by Dr. Lalith Perera
The Competitive Edge - Inbound Marketing and Competitive Analysis
1. THE COMPETITIVE EDGE:
Inbound Marketing and
Competitive Analysis
Eric Keating
Janet Aronica
Online Marketing
Inbound Marketing Manager
Manager
HubSpot | @JanetAronica
Compete | @Compete
2. HOUSEKEEPING
Slides & Recording will be presented
after webinar
Interact with us using the Questions
pane here or on Twitter
Hashtag for today:
#compedge
3. I’m Janet.
@JanetAronica…
+
(and stuff.)
Marketing & Community at
oneforty, now Inbound
Marketer at HubSpot http://bit.ly/Hub140
3
4. 1 How marketing is changing
2 The importance of social media listening
The steps for creating an inbound
3 marketing plan
4 Questions & answers
5. 750
million
USERS ON
FACEBOOK.
5
Source: http://tcrn.ch/jwZAY1
6. 460,000
Number of new Twitter
accounts created each
day.
6
Source: http://tcrn.ch/jwZAY1
7. 15 million
Reviews of local businesses on Yelp.
7
Source: (Yelp) http://bit.ly/ilfcSc
8. 57%
of internet users
search the web
each day
46%
46% of those searches
are for products and
services.
8
Source: http://slidesha.re/qkcgy8
39. Competitive Intelligence through Digital Insights
• Where do I stand against my market/industry?
• Who are my competitors attracting online?
• What keywords are working for my competitors?
• Where is my market’s traffic coming from?
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