This document discusses an online publisher's transition to automated trading to improve performance. It notes how automated trading has increased revenue while reducing costs, with 50% of revenue now handled by only 3 people compared to a sales force of 25 previously. Certain formats like video and mobile are seeing strong growth. While automated trading has provided benefits, there are still opportunities to further optimize the process.

1. Automated Trading: Improve performance of display
Presentation: Publisher Market
Date: Q1 2013

2. About us
Presentation: Publisher Market
Date: Q1 2013

3. About us
Presentation: Publisher Market
Date: Q1 2013

6. Presentation: Publisher Market
Date: Q1 2013

8. ― Steve Jobs

9. TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS

11. PROMISS
Adspend
Publisher

13. REALITY
Adspend
Publisher

14. What happened???

16. $81M
$680M
$400M
$3100M
$750M
$1300M

17. GOAL
Adspend
Publisher

18. FUTURE
Adspend
Publisher

20. cannibalize yourself, before
someone else will

21. REVENUE PER SOURCE
100%
80%
60%
40%
20%
0%
2009
2010
Automated
2011
Direct sales
2012

22. For 2015 50% of revenue is
automated

23. 50% revenue is handled by 3
people

24. The other 50% by a sales force
of 25

25. PREMIUM REVENUE
4 8 6%

26. Video is growing 120% YTD

27. Mobile is growing 160% YTD

28. So we didn’t cannibalize?

32. ADDITIONAL MARGIN

33.  More revenue
 At lower cost of sales (50%!)
AUTOMATED TRADING
 New market opportunities
 But still……