1. RTB Update #4
An update on:
- Programmatic media buying/selling
- Data driven digital advertising
Tirsdag 18. marts 2013
Nykredit
WIFI Nykredit RTB ????
Kode: nykredit ????

2. Dagens præsentationerne kan hentes efter kl. 13.30 på
http://www.slideshare.net/husetmarkedsforing
WIFI
Nykredit RTB ????
Kode: nykredit ????
RTB Update #4!

3. Agenda
09.00–09.10: Intro, Tom Bang
09.10–09.30: Markeds Update
Peter Loell, Digital Janitor, Resolution
09.30–10.00: Hvad syntes annoncørerne om RTB?
Brian Andersen, Salgsdirektør, COOP.dk
10.00–10.15: Pause
10.15–10.45: Datadrevet reklame og RTB og indvirkningen på reklamebureauets arbejde
Sebastian Franck, Partner og Creative Director, Magnetix
10.45–11.15: De seneste danske medieerfaringer
Martin Schradieck, Commercial Director, Jubii
11.15–11.25: Nykredit – test af data gennem DUN
Thomas Christoffersen, Digital Marketing Manager, Nykredit
11.25–12.10: Paneldebat: Fremtidens vindere
12.10-12.40: Frokost – Sandwich
12.40-13.10: Rocket Fuel, a leading programmatic advertising platform for the Nordic markets
Dominic Trigg, VP & MD Europe, Rocket Fuel
13.10-13.30: Afrunding
Tak for idag
RTB Update #4!

4. RTB Update #4!Oracle…….. Here we comes!
Bluekai valuation: 10x revenue!
+ Vitrue (Social Marketing Solution)
+ Elqua (Marketing Automation)
+ Responsys (Email Marketing)

5. RTB Update #4!
http://www.adexchanger.com/online-advertising/report-facebook-pulls-ahead-of-google-in-us-digital-display-ad-revenues/
Social is king,
Search is queen!

6. RTB Update #4!Cross Device
TV + Mobile
http://www.adexchanger.com/data-nugget/millward-brown-report-details-simultaneous-screen-use/

7. RTB Update #4!
"You must disclose to your clients the actual amount that you spent on Facebook
advertising based on the auction pricing, including the actual Facebook metrics
(e.g. CPC, CPM rate) and the amount you charged as fees. We reserve the right to
disclose this information to your client upon their request. We may require
documentation from you to ensure your compliance with this policy."
Inspiration til danske medier:
Transparancy
http://www.adexchanger.com/social-media/little-known-fact-facebook-pmds-must-disclose-arbitrage/#more-89068

8. Tak for i dag!
På gensyn!
RTB Update #4!
RTB Update #5
Onsdag den 25. juni 2014
An update on:
- Programmatic media buying/selling
- Data driven digital advertising