3. The bright and vibrant colours catch the eye.
The different colours of the paper wolves fits with the
corporate identity.
Editing effect of the photos is all consistent, and
almost has an “instagram” feel, which is modern and
popular, and links us to our target audience. (Links to
the smartphone app, “instagram”.)
The cover photo is striking and enhanced by the
coloured editing.
Pastel colours
4. The images of the forest bring the audience back to
the video and remind them of it.
The sunset image links well to the website, and also
matches the night-fall/ werewolf idea in the video.
The actual images from were we actually shot the video
is in instant reminder of it.
The photographs look “very professional”, and
“something that can actually be found in the market
today.”
5. The bar code, QR scanner, record label details and
logos on the back cover link well with the conventions
of a digipak.
In the right position that they are usually found (on
the back cover at the bottom.)
Logo is used clearly on every side, links to the brand
identity.
Fonts and colour schemes are consistent.
6. No spinal cover for the side of the digipak.
The front cover “could have been brighter or bolder.”
