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unit11-13
- 3. Unit 11. Advertising
• How Companies Advertise
– Word-of-mouth advertising
– Institutional or prestige adverting
– Threshold effect
– Counter-cyclical advertising
- 4. Unit 12. Promotional Tools
• The Four Major Promotional Tools
– Advertising
– Public Relations
– Sales Promotions
– Personal Selling
- 5. Unit 13. Accounting and Financial Statements
• Vocabulary
– Bookkeeping
– Accounting
– Auditing
– Assets
– Liabilities
– Turnovers
– Overhead
- 6. Beginner Amateur Regular Professional Top player
Quiz 1 Quiz 1 Quiz 1 Quiz 1 Quiz 1
Quiz 2 Quiz 2 Quiz 2 Quiz 2 Quiz 2
Quiz 3 Quiz 3 Quiz 3 Quiz 3 Quiz 3
Quiz 4 Quiz 4 Quiz 4 Quiz 4 Quiz 4
Quiz 5 Quiz 5 Quiz 5 Quiz 5 Quiz 5
- 13. Beginner Q4)
Anything owned by a business (cash
investments, buildings, machines, and so on)
that can be used to produce goods or pay
liabilities
- 27. Regular Q1)
Even a good, attractively priced product that
clearly satisfies a need has to be made known
to its ______ customers.
- 31. Regular Q3)
Sales promotions can also be ______ at
distributors, dealers and retailers, to encourage
them to stock new items or larger quantities.
- 33. Regular Q4)
Since they are often the only person from a
company that customers see, they are an
extremely important ______ of information.
- 45. Professional Q5)
The fact that a certain amount of advertising is
necessary to attract a prospective customer’s
attention
- 48. Top player Q1)
A) Inform customers about its existence and
develop brand awareness
P) 100
- 51. Top player Q3)
The four stages of the standard product life
cycle (excluding the pre-launch development
stage) are…