1. Spin Card(Speedy Instan) Card
Marketing Communication Plan

2. Produk
Merupakan kartu perdana yang berisi user name dan
password yang bisa digunakan untuk login akses
internet broadband di Speedy Instan, Speedy Hotspot,
maupun Indonesia Wifi (@wifi.id)

3. Target Audience
• Masyarakat kelas menengah bawah
• Anak muda (pelajar)Who?
• Mayoritas pengguna internet adalah
anak muda
• Pemakaian mudah dan tarif terjangkau
Why?

4. Objectives
• Menciptakan awareness kepada Spin Card.
• Memperkenalkan produk spin card secara keseluruhan.
• Memberikan content dalam bentuk event dengan tema yg dibutuhkan
anak muda.Edukasi
• Penjualan produk Spin Card
Sales

5. Design Communication
Below the line
Event
Entertainment
Community Involvement

6. The Invincible Youth
An infomal street talkshow from remarkable speaker at CFD to provoke youth
to know and follow their dream, live their passion, make a creation, make an
impact and be successfull at a young age 
Event

7. Event Details
Objectives:
• Provoke the youth with a strong life value.
• Create a strong awareness, image and experience to product.
Concept:
• Street talkshow with remarkable speaker (Ridwan Kamil)
• MC (Dimasta & Fitrop)
• Location at CFD Dago
• Entertainment / Community Involvement: Partnership with
Bandung’s local creative community to make an unique perform
and branded them with Spin Card attributes (etc: t-shirt)

8. Community Involvement
• Capoeira
• Klab Jazz
• Street Painting
• Freestyle Soccer
• Shuffle Dance

9. Others Media
Above The Line
Below The Line
Flyers (500 lbr) & Samples (30 kartu)
Social Media (Twitter: @infobdg)
Radio : Ardan, Oz
Photoobooth
Booth
Personal Selling : SPG (3 orang)
Short Presentations & Fun Quiz

11. Budgeting
Event
• Speakers: Rp5.000.000
• 2 MC: Rp1.000.000
• 5 Performers: 5.000.000
• 3 SPG: Rp1.500.000

12. Logistic
• Place: Rp1.000.000
• Sound: Rp1.000.000
• Booth & Tent: Rp1.000.000
• T-Shirt: Rp3.000.000
• 30 Sample @5000 : Rp150.000,-
Total Budget = Rp. 18.650.000,-