1. Contact Info
Address 1960 Joslyn Pl.
Boulder, CO 80304
Website www.BlitzMetrics.com
Email dennis@blitzmetrics.com
Facebook facebook.com/blitzmetrics

2. “Blitz created a custom social
dashboard for Nickelodeon. The
dashboard analyzes and reports in real
time our social reach across the
hundreds of accounts and pages. It is a
great enterprise-level solution for
businesses with a large and diverse
social presence.”
- Julie Sun, MTV Networks
2

3. “Dennis Yu is a Facebook Marketing
genius.”
- Brent D. Payne, Former SEO Director,
Chicago Tribune
3

4. “The Blitz team exceeded our
expectations wildly and assisted us in
igniting our fan growth to the extent
that it is now making a material impact
on business.”
- Eric Ludwig, Vice President, Rosetta Stone
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5. Amplify

6. 6

7. Social Budget Calculator
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8. THE VIRAL CYCLE
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9. SOCIAL IS LIKE DATING -
MANY LIGHTWEIGHT TOUCHES OVER TIME
Manage against the stages
of the engagement funnel
and ads, apps, analytics.
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10. THE ENGAGEMENT FUNNEL
Fan Growth
Engagement
Conversion
Loyalty
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11. 3x3 Budget Grid
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12. MEASURING TOTAL AUDIENCE
Your Brand Your Competitor
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13. Audience Affinity
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14. REACH – FANS DON’T SEE YOUR MESSAGE
Only 2-3% of fans see a brand’s message,
a figure decreasing as Facebook faces pressure to increase ad revenue.
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15. ENSURE YOUR MESSAGES GET INTO THE NEWS FEED
Now show your
messages in mobile.
Sponsored Story – Page Likes Sponsored Story – Page Posts
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16. COMPETITOR TARGETING
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17. ENGAGEMENT
17

18. FACEBOOK PROFILE ICON & COVER PHOTO
18

19. TARGETING > ADS > APPS
19

20. SOCIAL ADS THAT ENGAGE AND CONVERT
Story Type Story Content Who Sees It
Techniques
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21. MICRO-TARGETED ADS
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22. MICROTARGETING
By Geography
And Interest
22

23. CASE STUDY #1
Optimizing from $21 a Fan to
$1.40 a Fan and millions in revenue
Run your acquisition, retention, and
organic campaigns at the same time.
Collect emails and force sharing with apps.
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24. CASE STUDY #2
Growing audience and sales:
Highly Engaged Content  Audience growth
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25. RIGOROUS SOCIAL OPTIMIZATION PROCESS
Techniques
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26. CONVERSION OPTIMIZATION FRAMEWORK
CPA – Cost Per Acquisition
CPC – Cost Per Click
CR – Conversion Rate
CTR – Click Through Rate
CPM – Cost Per 1,000 Impressions
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27. FACEBOOK DEALS
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28. EMAIL & USER INFO COLLECTION IN ONE CLICK
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29. MULTIPLE PERMISSIONS TO
COLLECT DATA AND ENABLE SHARING
Email Collection
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30. 5-Hour Energy is seen as
a quick energy boost All brands of quick-
On the go moms like serve coffee products
similar to a cup of Apple products and
coffee share a marginal fan
books. base with Starbucks

31. INTERESTS BY MOBILE OS
#Starbucks
1,319,580
Android
1,269,000 Apple IOS
1,220,420 1,236,240
Windows/Blackberry
816,900
755,420
438,380 438,060
61,140
53,240
35,340 31,360
Women Women Women Women
18-24 25-34 35-44 45+
31

32. INTERESTS BY MOBILE OS
4,063,640
#Coffee
3,833,840
3,630,720 Android
3,195,220 Apple IOS
Windows/Blackberry
2,799,320
2,599,12
2,012,420
1,838,180
251,140 266,100
204,480
109,240
Women Women Women Women
18-24 25-34 35-44 45+
32

33. NEWSFEED AD
Starbucks
Challenge 2: Surprise date –
Monday breakfast in bed for
your sweetheart
John Doe Likes Starbucks
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34. MOBILE AD
Starbucks
Challenge 32: Flip the script –
Hot yoga instead of regular.
Iced VIA instead of hot.
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35. ESTIMATED REACH
35

36. MICROTARGETING
By Geography
And Interest
Starbucks
Starbucks
Starbucks
Starbucks
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37. FRAMEWORK
Awareness: Amplify
what actually works
on social media to
engage fans.
Engagement: Once with
engaged users, you can
collect emails to increase
conversions.
Conversion:
Increasing social
visits to the website,
you increase sales.
ROI
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38. PLAN EXECUTION
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39. AD BUDGET
Audience Growth
50% (newsfeed stories)
Engagement
30% (retargeting)
Conversion
20% (contests and promotions)
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40. The “social media” team
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41. 41

42. “We’ve been using Blitz to strategically grow
our fan base. What we like most is their
micro-targeting approach to drive the right
fans and engagement, especially via
Sponsored Stories to amplify our content.
Our click-through rates are as high as half a
percent and our page engagement levels are
significantly higher than our competitors.”
- Tyler Durham, Digital Marketing Specialist,
Texas Roadhouse
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43. “What I like best about Blitz is that they
remove the black box approach to SEO
and PPC. We have great visibility into
PPC management, and a similarly clear
path toward SEO improvement. It’s an
approach that a non-technical manager
like me can understand.”
- Bill Flaherty, Executive Vice President, Quiznos
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44. LOVED BY
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45. THE MEDIA LOVES US TOO
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46. Contact Info
Address 1960 Joslyn Pl.
Boulder, CO 80304
Website www.BlitzMetrics.com
Email dennis@blitzmetrics.com
Facebook facebook.com/blitzmetrics
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