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marketing yourself 2011.07.19
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Start  at the beginning… Group Action Go Forward Activities Improvement Adjust strategies, plans and actions to better achieve goals. Purpose Why are we here? What is the purpose of the group?  What do we hope to accomplish?  What is the change? Vision Concrete view of what we’ll look like when we  reach our goals.  Values Principles or beliefs which profoundly affects the “hows” & “whys” of what we do.  Strategy Pathway to travel to reach the various goals. Goal An achievement which added to other goals  realizes the vision.  Plan Operational step of various tactics that support the strategies  Tactics/Actions Work to carry out the plans. Results Outcomes of the actions. Audit Testing alignment of goals, plans, strategies, actions, and results. Business What activities do we choose to pursue our purpose statement? What business are we in?  Link to purpose. Mission
Key messages: ,[object Object],[object Object]
Jack B Nimble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jack B Nimble ,[object Object],[object Object],[object Object]
Key messages: ,[object Object],[object Object],[object Object]
Baking Soda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key messages: ,[object Object],[object Object],[object Object]
Amanda B Recondwith  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bilingual communications professional with a strong record of accomplishments in multi-national environments. More than 12 years of experience developing and implementing strategic communications initiatives resulting in increased executive involvement, media awareness, corporate brand recognition, and sales leads.  A unique blend of internal and external communications expertise, management skills, cross-functional  perspective,  and creativity readily transferable across industries.
Harry C Tuasian ,[object Object],[object Object],[object Object],Expert  in crisis preparedness, avoidance and management.   Seasoned public affairs leader to build and strengthen your company’s strong relationships with journalists, analysts and employees. 
Key messages: ,[object Object],[object Object],[object Object],[object Object]
Taste me! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disclaimers: ,[object Object],[object Object],[object Object]
Disclaimers: ,[object Object]
 

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Communicating Your Value - John Sweney, CEO of Brookwoods Group

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  • 3. Start at the beginning… Group Action Go Forward Activities Improvement Adjust strategies, plans and actions to better achieve goals. Purpose Why are we here? What is the purpose of the group? What do we hope to accomplish? What is the change? Vision Concrete view of what we’ll look like when we reach our goals. Values Principles or beliefs which profoundly affects the “hows” & “whys” of what we do. Strategy Pathway to travel to reach the various goals. Goal An achievement which added to other goals realizes the vision. Plan Operational step of various tactics that support the strategies Tactics/Actions Work to carry out the plans. Results Outcomes of the actions. Audit Testing alignment of goals, plans, strategies, actions, and results. Business What activities do we choose to pursue our purpose statement? What business are we in? Link to purpose. Mission
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